Kajabi Pricing Plans

Kajabi’s subscription model has a simple billing structure that offers two payment options, monthly and annually, so you can pay based on your preferred budgeting method. Each plan has features that are defined by that plan, starting from the Kickstarter plan that allows for 1 product and small contact list and ending with the Pro plan that would work best for a team and 1+ websites. The great part about the setup is that you're never tied into a contract. You can upgrade, downgrade, or cancel all from your Kajabi account, so the plan is always in line with where you are in your business journey.

Since Kajabi doesn't take a cut of your revenue, there are no commission or transaction fees and you know exactly what your subscription will cost upfront. This makes it simple to forecast expenses and determine which Kajabi tier is best for you right now. Many businesses start with a lower-tier plan to build their first product and then move up as they have audiences and products to match. The subscription plan is flexible to let you grow at your own pace without hidden fees or commitments.

What distinguishes Kajabi as a complete business platform is the way it integrates so many essential tools into a single, cohesive system. Rather than having to use separate services for product hosting (courses), email marketing, website management, customer experience tracking and reviews, etc., you are able to access everything from one unified dashboard. This saves both time and the headache of having to manage multiple logins or trying to make third party tools interact with one another.

Creators also find the platform beneficial because it provides the best of both worlds. Kajabi provides suitable comprehension and resources while still being a professional product. You can create landing pages and websites from templates, and build automated email campaigns, create sales funnels, etc. without developer experience. The built-in CRM and analytics provide coherence in tracking customer behavior and revenue trends, and the additions of affiliate management, digital downloads, and now AI-powered tools only assist in scaling. For businesses/creators who want to focus on scaling rather than trying to plug together a tech stack with unintegrated tools, Kajabi not only provides a solution but also consistency.

The types of entrepreneurs and creators that are the heaviest users of Kajabi are all entrepreneurs and creators that are turning their knowledge, skills, or communities into digital products. Online course creators and coaches in fitness, wellness, finance, and career development have all built sustainable businesses using Kajabi to facilitate the teaching and the marketing, all in one place. For example, Sophia Amoruso's Girlboss community has been able to outreach using the platform as well as, educators like Tyler Tometich have been able to go live with programs for new content creators all through Kajabi.

The platform has also been popular with consultants, membership-based businesses, and podcasters looking for dependable ways to engage their audiences and monetize their expertise. A yoga instructor offering teacher trainings, a chef with recipe memberships, or a professional with certification programs, are all real-world examples of the platform. What is unique is that Kajabi is not limited to one niche, as it is being used by solo entrepreneurs launching their first product as well as established teams operating larger communities. What's the commonality between a solo entrepreneur launching their first product, and teams at organizations managing multi-channel community programming? The desire to streamline operations, and keep their focus on building relationships with customers rather than managing multiple systems.

Kajabi is often considered good value for users because it replaces so many tools with one tool. Rather than paying for each piece of a website builder, email marketing, online course hosting, automation system, etc., it's all bundled into a single subscription. For many entrepreneurs, this meant more than just cost savings; it also saved them hours of built-out time and troubleshooting - especially if they were using four or five separate pieces to run their business!

Renowned creators, such as Sophia Amoruso and Tyler Tometich, have noted they appreciate Kajabi allows them to think about growth and a sense of community, rather than whether or not the landing page we created will work correctly. Smaller business owners and solo-entrepreneurs feel similarly; their ability to run courses, manage memberships, and sell digital products can all be done from a single dashboard, which reduces some of the challenges around scaling. Most users also appreciate that Kajabi does not take a percentage of revenue, so the revenue earned is kept 100% in their pocket. When considering the time saved, the reduced time dependency for contractors, and the ease of starting to grow an audience quickly, the subscription cost doesn't matter to most entrepreneurs - they see it as an investment of time and reach that quickly pays for itself!

For new customers or new businesses, Kajabi's Kickstarter plan is the most practical place to begin. It was developed to be simple for new users, giving you the ability to push out one new product, keep track of a tiny list of contacts, and start building an online community without the complication of advanced tools and features you might not even need yet. It gives you lots of options but puts your focus on what's really essential—your offer, learning how the platform works, and connecting with your first potential customers.

Most coaches, consultants and solo educators start off with Kickstarter because you get the exact infrastructure of the paid plans but with a reasonable price and scaled back. You can still use all the same built-in features of Kajabi, like email marketing, landing page design and course creation, so you can literally have a real online business in place the first day. The best part is, you can grow into the higher levels of the platform without losing any work when you are ready to, because everything is there and connected as your audience grows. For new creators, this pricing plan gives you the right mix of features and focus, you can get comfortable while you have everything in place for long term growth from utilizing the same platform.

Finding ways to lower the cost of Kajabi often comes down to making smart choices about how you sign up and how you use the platform. Here are a few strategies that can help you get more value without overspending:

1. Use our offer for 1 month free: Claim your first month on Kajabi free through our marketplace, one of the easiest ways to cut your upfront costs. It gives you time to explore Kajabi in full, set up your first product, and test marketing tools before paying anything.

1. Choose annual billing: If your budget allows, paying annually can save you close to 20% compared to monthly payments. It’s a bigger upfront investment, but it reduces your overall spend for the year.

1. Select the right pricing plan: Review how you’re using Kajabi’s features. If you don’t need advanced automations or a large contact list yet, you might benefit from switching to a lower-tier pricing plan until your business grows.

1. Keep extras minimal: It’s easy to get tempted by add-ons or third-party integrations, but sticking to the essentials will keep your monthly expenses manageable.

In the end, the most effective way to save is by starting with the first month free offer available through our marketplace. It’s a low-risk way to see how Kajabi fits into your business and gives you a head start on building without immediate costs.

Whether Kajabi will take a percentage from your course revenue is an important question for course creators who are checking out various platforms. The short answer provides peace of mind: Kajabi does not take money from your sale. Here’s how it works in practice:

1. You keep 100% of your revenue: Any money your customers pay goes directly to you. While some platforms charge transaction fees or take a percentage from each sale, Kajabi’s pricing plans are about their platform and not your revenue.

1. You will only have to deal with fees that are customary: The only fees you’ll pay are the standard fees your credit card company or payment processor charges. This is standard practice in the industry. Kajabi Payments are seamlessly integrated with Apple Pay, Google Pay, and BuyNow, Pay Later options thereby providing your customers with flexibility while leaving you with bankable costs.

1. Financial clarity at scale: Since Kajabi is not a commission-based platform, your costs do not increase as the volume of your sales grows. You can predict income and reinvest profits into your business without worry about hidden cuts.

Kajabi's model, above all, allows you to retain control. You know what you’ll pay for the subscription, and the rest is yours. Clarity regarding revenue is a huge reason many entrepreneurs choose Kajabi, specifically because they do not want an online course system that takes a percentage off every sale.