My top 3 Moz alternatives
By Frédéric Laffont, Chief Technology Officer
Semrush
Semrush is a versatile tool designed to help boost your online visibility and uncover valuable marketing insights. It provides useful features for SEO, PPC, content marketing, social media management, and competitor analysis. For instance, you can easily find the most effective SEO keywords for your website or keep an eye on what your competitors are doing.
If you're already familiar with Moz, Semrush is another excellent alternative worth considering. It's user-friendly, comprehensive, and offers a wide range of tools that can complement or even enhance your existing marketing strategies.
Ahrefs
Ahrefs is another powerful SEO tool that provides extensive data to help you improve your website's search engine ranking. It offers features like keyword research, competitor analysis, backlink research, content research, and rank tracking. For instance, you can use Ahrefs to analyze the backlinks of any website or to find the most shared content for a particular topic.
Yext
Yext is a slightly different tool that focuses on managing your business's online presence. It helps you manage your public facts online, such as business categories, products, and locations. Yext can be used to update your business information across multiple platforms at once or to monitor and respond to reviews. This ensures that your customers always find accurate, up-to-date information about your business.
List of Alternatives to Moz
Here are some of Moz's top competitors in the SEO category: Semrush, Ahrefs, Yext or SE Ranking.
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Get deal for freeSemrush is a comprehensive digital marketing platform that combines traditional SEO with cutting-edge AI tools. From analyzing competitor strategies and creating content that ranks, to monitoring your visibility across search engines like ChatGPT and Claude, Semrush equips you with everything you need to optimize your online presence and stay competitive in classic and AI-driven search. Disclosure: When you purchase through links on our website/article, we may earn an affiliate commission from Semrush
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Position tracking
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Advertising research
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Track your brand reputation in SERPs and AI platforms
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Keyword research tools
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Site audit
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Competitor analysis
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Backlink analytics
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Content Analyzer
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Social media toolkit
Free
$0 (Freemium)Pro
$139 per monthGuru
$249 per monthBusiness
$499 per monthMargherita Goodwin
Local and Device-Specific Position Tracking That Matters
What I like most is the Position Tracking tool because it lets me split keywords by location and device, which matters a lot for local campaigns, and the visibility trend has been more helpful to me than obsessing over individual ranking jumps
June 8, 2026
Ahrefs is a powerful SEO tool that brings immense value to businesses and marketers. With its comprehensive suite of features, Ahrefs helps users analyze and optimize their websites for better search engine rankings.
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Content explorer
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Site audit
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Keyword research
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Organic traffic analysis
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Link intersect
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Competitor analysis
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Rank tracking
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Comprehensive backlink analysis
Wren S
Adapting to Ahrefs' Changes: A Loyal Customer's Perspective
I've been a loyal customer of Ahrefs since 217 and have invested nearly £12, in their services. Recently, they've decided to phase out my legacy plan. While it was a surprise, it's also an opportunity for me to explore their new offerings. They even took the initiative to process my payment before the change, ensuring a seamless transition. Now, I'm contemplating trying out SEM RUSH, which is more budget-friendly. A shout-out to Ahrefs: your customers, like me, are the backbone of your business, and these innovative changes can really drive us forward. Fellow buyers, get ready for an exciting journey!
September 21, 2024
Why is Ahrefs a good alternative to Moz?
I believe Moz is a good alternative to Ahrefs because of its user-friendly interface and comprehensive SEO tools. Moz offers a variety of features such as keyword research, site audits, and backlink analysis, similar to Ahrefs. However, what sets Moz apart is its intuitive dashboard that makes navigation super easy, even for beginners. It also provides excellent educational resources to help users understand SEO better. Moreover, the Moz community is very active and supportive, offering users the opportunity to learn from other SEO professionals. The pricing plans of Moz are also quite competitive, making it a cost-effective solution for small businesses and freelancers. Its powerful analytics tools can provide valuable insights about your website's performance and areas that need improvement. Therefore, Moz can be a great choice if you're looking for an all-in-one SEO tool.
What are the differences between Ahrefs and Moz?
I have tested both Moz and Ahrefs for SEO purposes and found several differences. Firstly, Ahrefs provides a more comprehensive backlink analysis than Moz. It has a larger link index and offers more detailed information about backlinks. On the other hand, Moz focuses more on on-page SEO, with tools like MozBar being highly useful for this purpose.
Secondly, Ahrefs has a more user-friendly interface compared to Moz. While both tools offer a wealth of data, it's easier to navigate through Ahrefs' dashboard. However, in terms of customer support, I've found Moz to be superior. Their response times and the quality of assistance are generally better.
Lastly, Ahrefs tends to be more expensive than Moz. While both tools offer different plans based on usage, Ahrefs' plans are priced higher. Therefore, choosing between the two often depends on your specific needs and budget.
Yext provides you with the right information on each channel and for each audience. You can easily integrate advanced search features into your business and offer a unique, personalized, and qualitative customer experience.
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Benefit from a state-of-the-art platform
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Reputation management and engagement
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Consistent information across the web
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Insights and performance analytics
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Improve the efficiency of your business
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Connect Yext to all essential tools and services
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Customize Yext to your own needs
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Give your customers a premium experience
Emerging
$16 / monthEssential
$36 / monthComplete
$40 / monthPremium
$76 / monthDr. Jed Grimes
Scalable Store Pages Without Developer Dependency
What sold me on Yext was the ability to manage hundreds of store pages without relying on developers for every small change. Their pages product is straightforward, schema markup is handled well, and we also had some extra room in the budget thanks to about $35,000 in credits we picked up through Joinsecret
June 7, 2026
Why is Yext a good alternative to Moz?
I believe Moz is a great alternative to Yext for several reasons. Firstly, Moz offers a robust set of SEO tools that go beyond just local listings management. These include keyword research, site audits, and backlink analysis. This means you get more value for your investment. Secondly, unlike Yext which only maintains your listings while you're subscribed, Moz allows you to own your listings even after you cancel the service. This can save you money in the long term. Lastly, Moz offers more control over your listings. You can customize your listing data for each individual site, whereas Yext uses a one-size-fits-all approach. This allows for more strategic and targeted local SEO efforts with Moz.
What are the differences between Yext and Moz?
I have used both Moz and Yext, and they serve different purposes in the field of digital marketing. Moz is a more comprehensive SEO tool, providing keyword research, site audits, link building tools, and more. It focuses on improving your website's visibility on search engines through organic search results. It offers detailed analytics that allows you to understand your website's performance and make necessary improvements.
On the other hand, Yext is primarily a local listing management tool. It helps businesses manage their online presence across various platforms like Google, Yelp, Bing, etc. Yext ensures that your business information is consistent across all platforms. It also offers review management, helping businesses respond to customer reviews effectively. So, while Moz helps improve your website's SEO performance, Yext helps manage your local listings and online reputation.
SE Ranking is a powerful SEO software platform that helps businesses improve their online visibility and drive more organic traffic to their websites. With a range of robust features, including keyword tracking, competitor analysis, backlink monitoring, and website auditing, SE Ranking empowers entrepreneurs to optimize their websites and achieve higher rankings in search engine results.
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Backlink analysis
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On-page SEO checker
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Website audit
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Social media management
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All-in-one SEO platform
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Keyword research and analysis
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Keyword rank tracking
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Competitor research
Essential
$51 / monthPro
$104 / monthBusiness
$237 / monthAngela G
Highly Recommended: SE Ranking - A Comprehensive and User-Friendly Tool for Digital Marketing Professionals
Overall, I would highly recommend SE Ranking to any digital marketing professional. It's a comprehensive, user-friendly tool that has made a tangible difference to my work.
October 22, 2024
Why is SE Ranking a good alternative to Moz?
I believe Moz is a great alternative to SE Ranking for several reasons. Firstly, Moz offers comprehensive SEO tools that help in keyword research, link building, site audits, and page optimization. This makes it a one-stop solution for all SEO needs. Secondly, Moz's user-friendly interface makes it easier for beginners to navigate and understand the platform. The platform also provides detailed reports which are easy to comprehend and use for improving SEO strategies. Thirdly, Moz has an active online community where users can interact and learn from each other. This is not just valuable for gaining new insights but also for getting quick solutions to problems. Lastly, Moz offers a free trial period allowing users to test out their services before fully committing, which is something SE Ranking lacks.
What are the differences between SE Ranking and Moz?
As a user, I've found some key differences between Moz and SE Ranking. The first difference lies in their functionality. Moz is primarily an SEO software, focusing on improving website visibility and ranking through keyword research, link building, site audits, and page optimization insights. It's ideal for businesses of all sizes seeking to enhance their SEO strategy.
Conversely, SE Ranking is an all-in-one SEO platform that also includes features for competitor analysis, website auditing, social media management, and PPC analysis. This makes it a more comprehensive tool that goes beyond just SEO.
The second major difference is in pricing. While both offer tiered pricing plans, SE Ranking tends to be more affordable than Moz, especially for small businesses or individual users. Lastly, users have noted that SE Ranking has a more user-friendly interface compared to Moz which might have a steeper learning curve for beginners.
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I appreciate how SimilarWeb not only provides data but also actionable insights. It helps us understand what the numbers mean and how we can use them to improve our performance
October 19, 2024
SpyFu is an essential digital tool that empowers businesses and marketers to gain a competitive edge by unveiling their competitors' most guarded secrets. Dive deep into keyword strategies, PPC campaigns, and SEO rankings to optimize your online presence and outpace the competition.
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Competitor keyword research
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Backlink analysis
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SEO rank tracking
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Custom reporting
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PPC analysis
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Domain history
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Keyword grouping
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In-depth tutorials
Basic
$39 / monthProfessional
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$299 / monthBarrett S
SpyFu: Reliable and Up-to-Date SEO Data for Informed Decision-Making
I'm impressed with how regularly SpyFu updates its data. This ensures that I'm always working with the most current information when making decisions about my SEO strategy.
October 22, 2024
BrightEdge is a leading Search Engine Optimization (SEO) platform that provides tools for tracking, analyzing, and improving your online visibility. It offers features like keyword research, backlink management, and content optimization.
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Keyword research tools
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Content optimization
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Advanced AI technology
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Performance tracking
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Competitive analysis
Rebecca Garcia
Enhancing Online Visibility and ROI: A BrightEdge SEO Platform Review
Overall, BrightEdge is a comprehensive SEO platform that has significantly improved our online visibility and ROI.
July 7, 2024
Serpstat is a comprehensive SEO platform for professionals, offering solutions for keyword research, competitor analysis, backlink auditing, rank tracking, and site auditing. It provides insights into your website's SEO performance and helps you improve your search engine rankings.
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Comprehensive SEO tools
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Keyword research
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Competitor analysis
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Backlink analysis and rank tracking
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Detailed reports and visual data
Logan Williams
Exceptional Value for Money with Serpstat's Keyword Tracking Service
I must say, for the price I pay, I'm absolutely thrilled with the top-notch service I get for keyword tracking with Serpstat!
September 22, 2024
SEO PowerSuite is a comprehensive SEO software suite that combines four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. These tools assist in keyword research, site auditing, link building, and rank tracking.
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Comprehensive SEO tool suite
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User-friendly with detailed reports
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Keyword research and rank tracking
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On-page SEO audit
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Backlink analysis and link building
Barrett M
Highly Recommended: SEO PowerSuite - A Comprehensive and Reliable SEO Tool for Digital Marketers and Business Owners
Overall, I highly recommend SEO PowerSuite to anyone looking to improve their website's SEO. It's a comprehensive, reliable, and efficient tool for any digital marketer or business owner.
October 14, 2024
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Integrations and API
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Predictive lead scoring
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Content management
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Sales pipeline management
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Sales email tracking and templates
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Automation and workflows
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Lead scoring and segmentation
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Reporting and analytics
Free Tools
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$4300 per monthIvory Yundt
Actionable Campaign Tracking + Easier Upgrade Justification
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May 27, 2026
50% off for 6 months
Get deal for freeRanksPro is an advanced SEO performance and keyword tracking platform designed to help businesses, marketers, and SEO professionals monitor search engine rankings, analyze keyword trends, and gain actionable insights to improve online visibility.
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Historical ranking data
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Multi-project management
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Local SEO and geo-targeting
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White-label reporting
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Real-time keyword rank tracking
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Competitor performance analysis
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Advanced analytics dashboard
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API access and integrations
Solo
$10 / monthPro
$19 / monthElite
$39 / monthUltimate
$99 / monthMargo Parisian Jr.
Helpful Keyword Segmentation (Branded vs Non-Branded)
We picked RanksPro.io because we needed a simpler way to monitor a growing list of keywords across multiple landing pages. The segmentation is genuinely helpful, especially when you want to compare branded and non-branded terms instead of lumping everything together. Through Joinsecret we got the price reduced by 50 percent for the first six months, which made it easier to roll out to another project
June 7, 2026
Ubersuggest is your one-stop solution for keyword insights, content strategy, and competitive analysis. Dive deep into the digital landscape, discover untapped opportunities, and elevate your online presence with actionable insights.
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Keyword overview
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Content ideas
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Traffic analyzer
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Historical data
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Site audit
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Domain overview
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Backlink analysis
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Keyword ideas
Individual
$31 / monthBusiness
$52 / monthEnterprise
$104 / monthLarry J
Affordable Pro Tools for Effective Keyword Research
My experience with Ubersuggest for keyword research on my blog site has been unique. It's been a great help, especially when I need to rewrite articles after publishing. The software is user-friendly and easy to learn. It displays SERP and competitor results along with the keyword. The keyword research tool provides good long tail keywords with low difficulties. They've recently introduced AI writing, which I hope they'll continue to improve. I have no complaints about the software; it's affordable and the keyword tracking for my blog could be more accurate. I switched to Ubersuggest mainly because of its price. The vendor responded kindly to my review, assuring me they'll continue to improve the experience and offering their support if needed.
October 6, 2024
Why is Ubersuggest a good alternative to Moz?
I believe Ubersuggest is a great alternative to Moz for several reasons. Firstly, Ubersuggest provides a user-friendly interface that is easy to navigate, even for beginners. It offers a comprehensive suite of SEO tools including keyword research, site audit, and backlink analysis, similar to what Moz offers.
However, what sets Ubersuggest apart is its cost-effectiveness. While Moz has a steep pricing structure that may not be affordable for small businesses or individual bloggers, Ubersuggest offers a free version with limited features and paid plans that are more affordable. This makes it accessible to a wider range of users.
Furthermore, Ubersuggest's keyword suggestion tool provides numerous keyword ideas along with their search volumes, competition levels, and SEO difficulty scores. This valuable information can help in formulating effective SEO strategies. Therefore, considering its affordability and features, Ubersuggest can be a good alternative to Moz.
What are the differences between Ubersuggest and Moz?
When looking to compare, I used both Ubersuggest and Moz, and I've found that the two platforms offer distinct features and functionalities. Ubersuggest, developed by Neil Patel, is primarily a keyword research tool. It helps with SEO by providing keyword suggestions, content ideas, and backlink data. It's a straightforward tool, ideal for beginners or small businesses who need basic SEO help.
Moz, on the other hand, is a more comprehensive SEO toolset. It includes keyword research capabilities, but also offers features like site audits, rank tracking, and detailed reports on site performance. Moz also has a larger community and more extensive learning resources. It's more suited for professionals or larger businesses with more complex SEO needs. The main difference between the two is that while Ubersuggest is simpler and more user-friendly, Moz offers a broader range of features and deeper insights.
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Nightwatch is a versatile SEO tool designed for businesses of all sizes. It offers features like rank tracking, backlink monitoring, and website audit. This software helps in improving search engine optimization by providing detailed reports and insights about website performance. It supports integration with Google Analytics, allowing users to track their SEO progress effectively. Nightwatch's user-friendly interface makes it easy for users to manage and optimize their SEO strategies.
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Robert
Nightwatch: A Game-Changing Tool for Digital Marketers
Overall, Nightwatch has exceeded my expectations in terms of functionality and ease of use. It's an essential tool for any serious digital marketer.
September 14, 2024
BrightLocal is a comprehensive local SEO and marketing platform that helps businesses improve their online visibility, track their search rankings, and manage their reputation effectively.
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Local SEO audits
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Reputation management
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Google My Business integration
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Keyword tracking
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Customizable reporting
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Multi-location management
Semrush Local is a comprehensive platform designed to boost your business’s visibility in local search results. It provides tools for managing online listings, monitoring local rankings, tracking competitors, and gathering customer reviews, all in one place. Disclosure: When you purchase through links on our website/article, we may earn an affiliate commission from Semrush
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Rank tracking
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Reporting and analytics
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Social media management
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Citation building
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Listing management
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Reputation management
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Competitor analysis
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Local SEO audit
Advanced
$60 / monthUltimate
$185 / monthHeidi Chase
Great Competitive Insights
I love how Semrush Local not only helps with my business’s visibility but also provides valuable competitor insights. I can see which businesses are ranking higher than mine and analyze what they’re doing differently. This has helped me adjust my strategy—whether it’s adding more local keywords, optimizing my listings, or improving my online reputation. The ability to track competitors’ rankings has given me an edge in my local market.
March 22, 2025
LongShot AI is an advanced AI-powered writing assistant designed to help content creators generate fact-checked, SEO-friendly, and long-form articles effortlessly.
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