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12 Best Alternatives to Moz in May 2024

Alternatives & Competitors to Moz

  1. 1. HubSpot
  2. 2. Semrush
  3. 3. Yext
  4. 4. SE Ranking
  5. 5. Ahrefs
  6. 6. Similarweb
  7. 7. Serpstat
  8. 8. SpyFu
  9. 9. Ubersuggest
View more

Here are competitors or alternatives to Moz and other similar SEO software. You need to consider some important factors when choosing a tool like Moz for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Moz that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Moz. Discover sofware like HubSpot, Semrush, Yext or SE Ranking.

List of Alternatives to Moz

From SEO tools, we have selected the best alternatives to Moz based on reviews for each solution and similarities with Moz. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot

1. HubSpot
4.7 (6 reviews)
2 deals available

Prospecting CRM Marketing Automation Content Marketing

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Moz

HubSpot has more positive reviews than Moz: 93 vs 91

Moz is better at support than HubSpot: 4.5 vs 4.4

Moz is easier to use than HubSpot: 4.5 vs 4.4

HubSpot is more suitable for small businesses thanks to its good value for money than Moz: 4.3 vs 4.1

HubSpot is more versatile than Moz: 62 vs 50

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

2 deals available - 75% off for 1 year (Save $7,000)
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logo semrush

2. Semrush
4.2 (6 reviews)
1 deal available

SEO Content Marketing

Description

SEMRush is a comprehensive tool that gives you access to all the data you need to set up your perfect web marketing strategy. From SEO competitor strategy analysis to creating content marketing that ranks, get all the information you need to optimize your online presence.

Semrush compared to Moz

Semrush has better positive reviews than Moz: 97 vs 91

Semrush is more suitable for small businesses thanks to its good value for money than Moz: 4.3 vs 4.1

Semrush has more functions than Moz: 102 vs 50

Semrush: Pros & Cons

Keyword search: The keyword search features are comprehensive
Detailed reporting: The data provided by the tool is relevant
Toxic elements: The solution identifies toxic elements such as spammy backlinks
High price: Semrush’s pricing plans are expensive, especially for small businesses
User-unfriendly interface: The dashboard requires a high degree of understanding and experience
Getting started: The learning curve is high. Learning can be long and complex

Best features

  • - Optimize your SEO

  • - Offer content adapted to your target audience

  • - Carry out market research

  • - Improve your ad campaigns (PPC Keywords)

  • - Define a competitive strategy for your social networks

  • - Track your brand reputation

  • - Understand user behavior

  • - Organize projects efficiently

Semrush pricing

Pro

$130 / month

Guru

$250 / month

Business

$500 / month
14 days free on the Pro plan (Save $59)
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logo yext

3. Yext
4.5 (6 reviews)
1 deal available

Customer Support Customer Experience

Description

Yext provides you with the right information on each channel and for each audience. You can easily integrate advanced search features into your business and offer a unique, personalized, and qualitative customer experience.

Yext compared to Moz

Moz has more positive reviews than Yext: 91 vs 84

Moz is better at support than Yext: 4.5 vs 4.0

Moz pricing plans are more competitive than Yext: 4.1 vs 3.9

Yext is better at number of features than Moz: 135 vs 50

Yext: Pros & Cons

Functionality: You can check the consistency and the update of your online information, as well as your reputation
Evolution: Improvements and updates are constant
Centralization: The platform gathers and manages all your company’s information
Customer service: Support can be time consuming and inefficient
Pricing: Depending on the services chosen, the cost can be high
Complexity: Some features are difficult to understand and this can make it difficult to get good results

Best features

  • - Give your customers a premium experience

  • - Reputation management and engagement

  • - Consistent information across the web

  • - Insights and performance analytics

  • - Connect Yext to all essential tools and services

  • - Improve the efficiency of your business

  • - Benefit from a state-of-the-art platform

  • - Customize Yext to your own needs

Yext pricing

Emerging

$16 / month

Essential

$36 / month

Complete

$40 / month

Premium

$76 / month
$35,000 credits (Save $35,000)
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SE Ranking Logo

4. SE Ranking
5.0 (6 reviews)

SEO

Description

SE Ranking is a powerful SEO software platform that helps businesses improve their online visibility and drive more organic traffic to their websites. With a range of robust features, including keyword tracking, competitor analysis, backlink monitoring, and website auditing, SE Ranking empowers entrepreneurs to optimize their websites and achieve higher rankings in search engine results.

SE Ranking compared to Moz

SE Ranking is a better solution based on percentage of positive reviews than Moz: 97 vs 91

SE Ranking is more suitable for small businesses thanks to its good value for money than Moz: 4.6 vs 4.1

Moz is more versatile than SE Ranking: 50 vs 37

SE Ranking: Pros & Cons

Comprehensive SEO analysis: SE Ranking provides a detailed analysis of your website's SEO performance
Competitor research: SE Ranking allows you to spy on your competitors and discover their most successful strategies
All-in-one SEO platform: SE Ranking provides a complete set of tools for keyword research, backlink analysis, and more.
Limited keyword tracking: SE Ranking may not offer as in-depth keyword tracking compared to other SEO tools
Steep learning curve: The platform may require a significant amount of time and effort to fully understand and utilize its features
Pricing options: The pricing plans of SE Ranking might not be as flexible or suitable for young entrepreneurs with limited budgets.

Best features

  • - All-in-one SEO platform

  • - Competitor research

  • - Website audit

  • - Keyword rank tracking

  • - Backlink analysis

  • - On-page SEO checker

  • - Keyword research and analysis

  • - Social media management

SE Ranking pricing

Essential

$51 / month

Pro

$104 / month

Business

$237 / month
There is no deal for this product
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Ahrefs Logo

5. Ahrefs
4.7 (6 reviews)

SEO

Description

Ahrefs is a powerful SEO tool that brings immense value to businesses and marketers. With its comprehensive suite of features, Ahrefs helps users analyze and optimize their websites for better search engine rankings.

Ahrefs compared to Moz

Ahrefs has more positive reviews than Moz: 98 vs 91

Ahrefs pricing plans are more competitive than Moz: 4.3 vs 4.1

Moz is better at number of features than Ahrefs: 50 vs 26

Ahrefs: Pros & Cons

Comprehensive SEO insights: Ahrefs provides in-depth data and analytics to help you optimize your website's performance
Link building opportunities: Ahrefs helps you identify high-quality backlink opportunities to improve your website's authority
Competitor analysis: Ahrefs allows you to spy on your competitors' strategies and uncover new opportunities
Steep learning curve: Ahrefs can be complex and may take time to learn and fully utilize its features
Expensive pricing: Ahrefs pricing plans can be costly, especially for small and early-stage startups
Limited keyword tracking: Ahrefs has a limited number of keywords that you can track at once

Best features

  • - Keyword research

  • - Site audit

  • - Rank tracking

  • - Competitor analysis

  • - Organic traffic analysis

  • - Link intersect

  • - Comprehensive backlink analysis

  • - Content explorer

There is no deal for this product
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logo similarweb

6. Similarweb
4.8 (6 reviews)

Data Analytics

Description

Similarweb provides valuable insights and data about your website and your competitors' websites. It allows you to analyze web traffic, user engagement, keyword rankings, and other important metrics to optimize your online presence and make data-driven decisions.

Similarweb compared to Moz

Similarweb has more positive reviews than Moz: 95 vs 91

Moz is better at support than Similarweb: 4.5 vs 4.3

Similarweb is more user friendly than Moz: 4.7 vs 4.5

Moz is better at number of features than Similarweb: 50 vs 33

Similarweb: Pros & Cons

Competitive analysis: It allows you to analyze your competitors' online performance, identifying their strengths and weaknesses
Comprehensive data: Similarweb offers a wide range of data and insights about websites and apps
User-friendly interface: Similarweb provides a user-friendly interface and visualizations that make complex data easy to understand
Costly subscription: Similarweb's premium features can be expensive, particularly for smaller businesses with limited budgets
Data accuracy: While the platform provides valuable estimates, the data may not always be 100% accurate
Limited access to certain websites: SimilarWeb may not have access to data for some websites, particularly those with low traffic or strict privacy settings

Best features

  • - Website engagement metrics

  • - Traffic analysis

  • - Audience insights

  • - Competitive analysis

  • - Keyword research

  • - Mobile app insights

  • - Industry and category benchmarks

  • - Market share and audience overlap

Similarweb pricing

Team

Contact sales

Enterprise

Contact sales

Starter

$149 / user / month

Professional

$399 / user / month
There is no deal for this product
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serpstat logo

7. Serpstat
4.7 (6 reviews)

SEO

Description

Serpstat is a comprehensive SEO platform for professionals, offering solutions for keyword research, competitor analysis, backlink auditing, rank tracking, and site auditing. It provides insights into your website's SEO performance and helps you improve your search engine rankings. Ideal for marketers, SEO experts, and businesses aiming to boost their online visibility.

Serpstat compared to Moz

Serpstat has better positive reviews than Moz: 97 vs 91

Serpstat is better at customer support than Moz: 4.7 vs 4.5

Serpstat pricing plans are more competitive than Moz: 4.7 vs 4.1

Moz has more features than Serpstat: 50 vs 39

Serpstat: Pros & Cons

Comprehensive SEO tool: Serpstat provides a wide range of SEO services including keyword research, competitor analysis, PPC analysis, and site audit
User-friendly interface: The software has a clean and intuitive interface that makes it easy for users to navigate and find the features they need
Affordable pricing: Compared to other SEO tools in the market, Serpstat offers affordable pricing plans that suit different business sizes and budgets.
Limited data for small regions: Serpstat may not provide comprehensive data for smaller regions or less popular keywords
Complex interface: The user interface of Serpstat can be overwhelming and confusing for beginners
Slow customer support: Some users have reported slow response times from Serpstat's customer support team.

Best features

  • - Comprehensive SEO Tools

  • - Keyword Research

  • - Competitor Analysis

  • - Backlink Analysis and Rank Tracking

  • - Detailed Reports and Visual Data

There is no deal for this product
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logo spyfu

8. SpyFu
4.2 (6 reviews)

SEO

Description

SpyFu is an essential digital tool that empowers businesses and marketers to gain a competitive edge by unveiling their competitors' most guarded secrets. Dive deep into keyword strategies, PPC campaigns, and SEO rankings to optimize your online presence and outpace the competition.

SpyFu compared to Moz

SpyFu has better positive reviews than Moz: 92 vs 91

SpyFu is more suitable for small businesses thanks to its good value for money than Moz: 4.3 vs 4.1

Moz has more functions than SpyFu: 50 vs 13

SpyFu: Pros & Cons

Comprehensive data: SpyFu offers in-depth insights into competitors' organic and paid search activities
User-friendly interface: The platform is intuitive and easy to navigate, even for those new to digital marketing
Value for money: Compared to other competitor analysis tools, SpyFu provides a robust set of features at a competitive price point
Frequency of data updates: Although SpyFu updates its database regularly, some users might find that the frequency isn't as consistent as they'd like
Lack of integration options: Unlike some of its competitors, SpyFu doesn't offer a wide range of integration capabilities with other marketing and analytics tools

Best features

  • - Competitor keyword research

  • - PPC analysis

  • - SEO rank tracking

  • - Backlink analysis

  • - Domain history

  • - Custom reporting

  • - Keyword grouping

  • - In-depth tutorials

SpyFu pricing

Basic

$39 / month

Professional

$79 / month

Team

$299 / month
There is no deal for this product
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logo ubersuggest

9. Ubersuggest
4.8 (6 reviews)

SEO

Description

Ubersuggest is your one-stop solution for keyword insights, content strategy, and competitive analysis. Dive deep into the digital landscape, discover untapped opportunities, and elevate your online presence with actionable insights.

Ubersuggest compared to Moz

Ubersuggest is a better solution based on percentage of positive reviews than Moz: 95 vs 91

Ubersuggest is a better solution for customer support than Moz: 4.6 vs 4.5

Ubersuggest's user interface is more convenient than Moz: 4.7 vs 4.5

Ubersuggest pricing plans are more competitive than Moz: 4.6 vs 4.1

Ubersuggest has more options than Moz: 70 vs 50

Ubersuggest: Pros & Cons

User-friendly interface: Ubersuggest boasts a clean and intuitive interface, making it easy for both beginners and experienced SEO professionals
Comprehensive keyword data: It provides a holistic view of keyword metrics, including search volume, SEO difficulty, paid difficulty, and more
Affordability: Compared to some other SEO tools on the market, Ubersuggest often comes out as a more cost-effective solution
Limited backlink data: While Ubersuggest provides backlink analysis, it might not be as comprehensive or updated as frequently as some of its competitors like Ahrefs or SEMrush
Depth of features: While Ubersuggest offers a good range of features, some advanced users might find it lacking in terms of in-depth analysis and functionalities provided by specialized tools
Historical data: The availability and depth of historical data might not be as extensive as other platforms

Best features

  • - Keyword overview

  • - Keyword ideas

  • - Content ideas

  • - Domain overview

  • - Backlink analysis

  • - Site audit

  • - Traffic analyzer

  • - Historical data

Ubersuggest pricing

Individual

$31 / month

Business

$52 / month

Enterprise

$104 / month
There is no deal for this product
View product details
seo powersuite logo

10. Seo powersuite
5.0 (6 reviews)

SEO

Description

SEO PowerSuite is a comprehensive SEO software suite that combines four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. These tools assist in keyword research, site auditing, link building, and rank tracking. It's designed to help businesses improve their online visibility, drive more traffic, and achieve higher search engine rankings. The software is suitable for all levels of SEO expertise.

Seo powersuite compared to Moz

Moz is a better solution based on percentage of positive reviews than Seo powersuite: 91 vs 78

Moz is a better solution for customer support than Seo powersuite: 4.5 vs 4.0

Moz is easier to set up than Seo powersuite: 4.5 vs 4.0

Moz is more suitable for small businesses thanks to its good value for money than Seo powersuite: 4.1 vs 3.8

Moz has more features than Seo powersuite: 50 vs 44

Seo powersuite: Pros & Cons

Comprehensive SEO toolkit: SEO PowerSuite provides a complete set of tools for keyword research, rank tracking, on-page SEO audit, backlink analysis, and link building
User-friendly interface: The software has an intuitive interface that makes it easy for users to navigate and use the various tools effectively
Regular updates: SEO PowerSuite is regularly updated to keep up with the latest changes in search engine algorithms, ensuring that users always have the most current and effective SEO strategies at their disposal.
High cost: SEO PowerSuite is quite expensive, especially for small businesses or individual users
Complex interface: The software has a steep learning curve and can be difficult to navigate for beginners
Limited customer support: Some users have reported slow response times and lack of helpful solutions from the customer support team.

Best features

  • - Comprehensive SEO Tool Suite

  • - Keyword Research and Rank Tracking

  • - On-Page SEO Audit

  • - Backlink Analysis and Link Building

  • - User-Friendly with Detailed Reports

There is no deal for this product
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brightedge logo

11. Brightedge
4.5 (6 reviews)

SEO

Description

BrightEdge is a leading Search Engine Optimization (SEO) platform that provides tools for tracking, analyzing, and improving your online visibility. It offers features like keyword research, backlink management, and content optimization. BrightEdge uses AI technology to deliver actionable insights, helping businesses increase their organic search performance and drive more traffic to their websites.

Brightedge compared to Moz

Moz has more positive reviews than Brightedge: 91 vs 85

Moz is better at support than Brightedge: 4.5 vs 4.0

Moz is more user friendly than Brightedge: 4.5 vs 3.5

Moz is better at value for money than Brightedge: 4.1 vs 3.3

Moz has more features than Brightedge: 50 vs 15

Brightedge: Pros & Cons

SEO Optimization: BrightEdge offers advanced SEO tools that help businesses optimize their websites and improve their search engine rankings
Data Cube: BrightEdge's proprietary data cube technology provides comprehensive market insights and competitive analysis, enabling businesses to identify opportunities and make data-driven decisions
Content Performance Management: BrightEdge offers content performance management tools that allow businesses to measure the impact of their content, identify areas for improvement, and optimize their content strategy.
High cost: BrightEdge is a premium software, and its pricing can be prohibitive for small businesses or individual users
Steep learning curve: The software has many advanced features which can be difficult to understand and use without proper training
Limited customer support: Some users have reported that BrightEdge's customer support is not always responsive or helpful in resolving their issues.

Best features

  • - Keyword Research Tools

  • - Content Optimization

  • - Competitive Analysis

  • - Performance Tracking

  • - Advanced AI Technology

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nightwatch logo

12. Nightwatch
4.8 (6 reviews)

SEO

Description

Nightwatch is a versatile SEO tool designed for businesses of all sizes. It offers features like rank tracking, backlink monitoring, and website audit. This software helps in improving search engine optimization by providing detailed reports and insights about website performance. It supports integration with Google Analytics, allowing users to track their SEO progress effectively. Nightwatch's user-friendly interface makes it easy for users to manage and optimize their SEO strategies.

Nightwatch compared to Moz

Nightwatch has more positive reviews than Moz: 97 vs 91

Nightwatch is easy to use compared to Moz: 5.0 vs 4.5

Nightwatch pricing plans are more competitive than Moz: 4.8 vs 4.1

Moz has more options than Nightwatch: 50 vs 11

Nightwatch: Pros & Cons

Comprehensive SEO Monitoring: Nightwatch allows users to track all their SEO metrics in one place, providing a comprehensive overview of their website's performance
Advanced Segmentation: The software offers advanced data segmentation features, enabling users to drill down into their data and gain more detailed insights
User-friendly Interface: Nightwatch has a clean, intuitive interface that makes it easy for users to navigate and use the software effectively.
Limited Browser Support: Nightwatch only supports Chrome and Firefox, which could limit its usability for those who use other browsers
Complexity: The software can be complex and difficult to use for beginners or those without extensive technical knowledge
Lack of Detailed Documentation: While Nightwatch does have some documentation, it is not as comprehensive or detailed as some users may need.

Best features

  • - Comprehensive SEO Features

  • - Accurate Data and Visualizations

  • - User-Friendly Interface

  • - Robust Analytics Capabilities

  • - Integration with Other Tools

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