My top 3 InDesign alternatives
By Edouard Rosenblum, Co-founder @Secret
Illustrator
If you're looking to create vector based graphics, Adobe Illustrator is a great option. It's excellent for creating anything from logos to icons, typography, drawings, and complex illustrations for any media format. If you're going to create a logo and you plan on plastering it everywhere in different sized mediums from small business cards to giant billboards, you'd want take advantage of Illustrator's ability to have art scale for size without losing quality (other programs, like Photoshop, don't allow for this).
Although you could also use Illustrator as an alternative to Adobe InDesign for basic layout or single-page designs, InDesign was created for multi-page documents or layouts (at some point you will want to use InDesign for magazines, brochures, or books). Illustrator is better at creating detailed graphic elements and scalable vector artwork while InDesign has superior tools for managing text, multi-page layouts, and print ready layouts. So, if your project is primarily illustrating or single page graphics, then Illustrator would work for you. However, if you are creating long documents (of any sort) or complex layouts, InDesign would typically be best.
Photoshop
Adobe Photoshop is another powerful tool that is primarily used for photo editing and manipulation. However, it also offers features for digital painting, animation, and graphic design. For example, if you're working on a project that requires retouching and manipulation of photos, Photoshop would be your go-to tool. It's also great for creating web designs and 3D artwork.
Canva
Canva is a user-friendly online design tool that's great for creating social media graphics, presentations, posters, and other visual content. It comes with thousands of templates which makes it easy for beginners to create professional-looking designs. For instance, if you need to quickly create an attractive Instagram post or a presentation slide, Canva can help you get the job done in no time.
List of Alternatives to InDesign
Here are some of InDesign's top competitors in the Design category: Illustrator, Photoshop, Canva or Figma.
Adobe Illustrator is a vector graphics editor and design software developed by Adobe Systems. It allows users to create and edit logos, illustrations, and graphic designs with precision and flexibility. Features include typography, drawing tools, color processing, and creative effects.
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Advanced typography tools
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Integration with the Adobe suite
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Vector-based design
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Layer management
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Wide range of brushes
Why is Illustrator a good alternative to InDesign?
As a graphic designer, I find InDesign to be a great alternative to Illustrator. While both are products of Adobe and can be used for graphic design, they serve different purposes. Illustrator is primarily used for creating and editing vector-based drawings such as logos and graphics. On the other hand, InDesign is built specifically for layout design projects like magazines, brochures, posters, and eBooks. Its tools allow for easy manipulation of text and images within a predefined layout. It also supports multi-page projects, which is not an option in Illustrator. Additionally, InDesign offers better typesetting capabilities which makes it ideal for working with large amounts of text. So, if you're working on a project that requires detailed layout design or involves extensive text manipulation, InDesign might be the better choice over Illustrator.
What are the differences between Illustrator and InDesign?
I often find myself working with both Adobe InDesign and Adobe Illustrator, two powerful design tools with distinct features. While they may seem similar, there are key differences that distinguish them. Primarily, InDesign is a desktop publishing software best suited for creating multi-page documents like books, magazines, brochures and reports. It excels in text formatting, layout design and prepress tasks.
Alternatively, Illustrator is a vector-based drawing tool designed for creating and editing graphics. It's ideal for designing logos, icons, sketches, typography and complex illustrations for any medium. Unlike InDesign, Illustrator doesn't handle multi-page layouts as efficiently but it offers more flexibility in terms of graphic creation and manipulation.
In summary, while there is some overlap in their functionalities, InDesign is more specialized in layout design and text handling whereas Illustrator shines in creating and editing vector-based graphics.
Photoshop is a graphics editing software developed by Adobe Systems. It allows users to create, enhance, or edit images, artwork, and illustrations. It offers a range of tools for photo manipulation, retouching, color correction, and graphic design.
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3D design capability
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Advanced selection tools
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Content-aware fill
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Layers and masking
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Adjustment layers and filters
Why is Photoshop a good alternative to InDesign?
I find InDesign to be a great alternative to Photoshop primarily because it is specifically designed for layout and typesetting. Unlike Photoshop, which is primarily used for photo editing and creating raster images, InDesign excels in creating multi-page documents such as books, magazines, brochures, and portfolios with ease. It allows me to manage a large number of pages with automatic page numbering, master pages, and the ability to link text boxes. The grid system in InDesign also makes it easier to align elements consistently across different pages. Furthermore, InDesign supports vector graphics which means I can scale images without losing quality. While both have their unique strengths, if the project involves heavy text layout or multi-page documents, I would choose InDesign over Photoshop.
What are the differences between Photoshop and InDesign?
I have used both Adobe InDesign and Photoshop extensively and can attest to their unique features. Photoshop, as a raster graphics software, is primarily designed for creating and editing images. It excels in photo manipulation, digital painting, and graphic design where detailed image editing is required. However, it's not ideal for handling large amounts of text or creating multi-page layouts.
On the other hand, InDesign is a desktop publishing software that excels in layout design. It's perfect for designing magazines, newspapers, books, brochures or anything that combines text with images and needs to be outputted in high quality for print. It provides more control over typography and has better tools for long-form text management. Unlike Photoshop, InDesign isn't designed for detailed image editing or creating original artwork from scratch.
Canva is a browser-based design platform that makes it easy to create professional visuals without needing advanced design skills. It combines drag-and-drop editing with templates, stock assets, and increasingly powerful AI tools for content generation and editing.
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AI-powered design tools
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Background remover and photo editing
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Collaboration and commenting
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Video and animation tools
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Cloud-based access
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Drag-and-drop editor
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Extensive template library
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Brand kit management
Free
$0 (Freemium)Enterprise
Custom pricingTeams
$10 per user per monthPro
$15 per month
Why is Canva a good alternative to InDesign?
I find Adobe InDesign to be a superior alternative to Canva due to its advanced features and capabilities. While Canva is known for its user-friendly interface and simplicity, InDesign takes design possibilities to another level. It offers a higher degree of control over every element in a design, making it ideal for complex projects that require precision. Its vast array of tools allows for more detailed and professional layouts. Moreover, InDesign supports a lot of file formats which makes it easier for collaboration and sharing. It also excels in handling multi-page designs like magazines and books efficiently. Although it has a steeper learning curve compared to Canva, the flexibility and robustness it provides make it worth the effort.
What are the differences between Canva and InDesign?
I have used both InDesign and Canva for various design projects. The most noticeable difference is that InDesign is a professional-grade software from Adobe, typically used by graphic designers, while Canva is an online tool more suited to beginners or those needing quick, simple designs. InDesign has a steeper learning curve but offers more control and advanced features. It allows for precise layout control, text editing and handling large files, making it ideal for creating multi-page documents like magazines or books.
On the other hand, Canva is user-friendly with a drag-and-drop interface and a wide range of pre-designed templates. It's great for social media posts, posters, or small-scale print projects. However, it lacks the advanced capabilities of InDesign. Another key difference is pricing: InDesign requires a subscription to Adobe Creative Cloud, while Canva has a free version with optional paid upgrades for more features.
Figma brings value by providing a collaborative design tool that allows teams to create, prototype, and iterate on designs in real-time. With its cloud-based platform, Figma enables seamless collaboration, eliminating the need for multiple file versions and facilitating efficient communication across team members. Its intuitive interface and powerful design features empower designers to bring their visions to life while saving time and streamlining the design process.
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Collaborative design
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Feedback annotation
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Integration capabilities
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Responsive design preview
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Prototype & user testing
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Design system
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Developer handoff
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Version history & design iteration
Starter
FreeFigma Professional
$12 / user / monthFigma Organization
$45 / user / monthEnterprise
$75 / user / monthMicrosoft Word is a widely-used word processing software developed by Microsoft. It allows users to create, edit, format and print documents. Features include spell check, grammar check, text and font formatting, HTML support, image support, and more. It's part of the Microsoft Office suite and is available on multiple platforms.
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Spelling and grammar check
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Document templates
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Integration with other Microsoft products
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Text formatting
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Collaboration features
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Why is Flipsnack a good alternative to InDesign?
I believe Flipsnack is a great alternative to InDesign because it offers a more user-friendly interface. While InDesign is powerful and versatile, it can be complex and overwhelming for beginners or those who only need to create simple designs. Flipsnack, on the other hand, is incredibly intuitive and easy to use, even for those with no design experience. It's also web-based, so you don't need to download or install any software. This makes it easily accessible from any device with an internet connection. Additionally, Flipsnack offers a wide range of templates which can be customized according to your needs. Its pricing plans are also more affordable compared to InDesign's subscription model. So, for those looking for a simpler, more affordable design tool with sufficient capabilities, Flipsnack is a solid choice.
What are the differences between Flipsnack and InDesign?
I have tested both Flipsnack and InDesign, and I've found that they offer quite different experiences. InDesign, developed by Adobe, is a professional-grade software used for creating all kinds of digital and print layouts. It's ideal for professionals who need advanced features for graphic design, typography, and page layout.
Alternatively, Flipsnack is an online tool that lets you easily create and publish digital flipbooks. It's more user-friendly and accessible for beginners or those without much design experience. While it doesn't have as many advanced features as InDesign, it does offer a simpler interface and the unique flipbook format.
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Get deal for freeKittl is a browser-based design platform built for creators who want polished, print-ready visuals fast, especially typography-heavy assets like logos, labels, posters, and merch graphics. What makes it stand out is the combination of pro templates, advanced text styling, built-in mockups, and an “AI creative suite” (image and vector generation, background removal, upscaling) that speeds up production without forcing you into complex desktop software. Next, I’ll break down Kittl’s real pros and cons, best-fit users, and practical alternatives.
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Asset management
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Print-on-demand integration
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AI-powered design assistance
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Extensive template library
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Exclusive fonts, elements, and textures
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High-fidelity mockups
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Powerful drag-and-drop tools
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Real-time collaboration
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$30 / monthAdobe Express is an all-in-one design, photo, and video tool to make content creation easy.
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Branding features
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Design assets
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Collaboration tools
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Content scheduler
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AI-enhanced editing
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$20 / monthPhotography, video, design, UI and UX, and social media. Adobe Creative Cloud has everything you need, wherever your imagination takes you.
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Collaboration tools
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Regular updates
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$89 / monthVenngage is a leading online platform that empowers users to create stunning infographics, reports, and data visualizations with ease. Venngage makes it simple for individuals and businesses to communicate complex information visually.
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Customizable templates
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Drag-and-drop interface
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Educational resources
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Export and sharing
Marq is a dynamic digital design platform that empowers users to create stunning visuals, documents, and publications with ease. Streamline your design process, collaborate in real-time, and present your ideas with unmatched clarity and flair.
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Real-time collaboration
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Intuitive user interface
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Template library
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Drag-and-drop functionality
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Interactive elements integration
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High-quality export options
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Why is Marq (ex. Lucidpress) a good alternative to InDesign?
I find Lucidpress to be a fantastic alternative to InDesign because of its user-friendly interface and cost-effectiveness. Unlike InDesign which requires a steep learning curve, Lucidpress is easy to navigate even for beginners. It offers a wide range of templates for various design needs like brochures, newsletters, and posters, making it convenient for users to start their projects.
Moreover, Lucidpress operates online, eliminating the need for software installation. This cloud-based solution allows for real-time collaboration, a feature that InDesign lacks. It facilitates team projects by enabling multiple users to work on the same document simultaneously.
Cost-wise, Lucidpress offers a free basic version and affordable premium plans, while InDesign can be relatively expensive. Therefore, for those seeking a budget-friendly, easy-to-use yet powerful design tool, Lucidpress provides an excellent alternative to InDesign.
What are the differences between Marq (ex. Lucidpress) and InDesign?
As a user of both Lucidpress and InDesign, I've noticed distinct differences between these two software. Firstly, Lucidpress is a web-based platform that allows users to create professional quality print and digital publications. It is designed to be user-friendly and collaborative, enabling multiple users to work on a project simultaneously. It is ideal for small businesses or individuals who are just starting out in design.
On the other hand, Adobe InDesign is a more advanced software aimed at professionals. It offers more complex features and tools for detailed layout and typography work. While it requires a steeper learning curve, it provides greater flexibility and control over your designs. However, unlike Lucidpress, it doesn't support real-time collaboration.
In conclusion, while both are excellent tools for designing publications, the choice between Lucidpress and InDesign largely depends on your needs, level of expertise, and whether you require collaborative features or not.
Sawyer is an innovative software designed for children's activity providers. It offers a comprehensive suite of business management tools including online registration, scheduling, communication, and billing. With its user-friendly interface, it helps businesses streamline their operations, improve customer experience, and increase revenue.
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Online registration
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User-friendly interface
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Integration capabilities
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Planning and billing
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Communication tools
Why is Sawyer a good alternative to InDesign?
I believe that the service Sawyer is a great alternative to InDesign for a number of reasons. Firstly, Sawyer is more user-friendly and less complex, making it an excellent choice for those who are new to graphic design or who don't need all the advanced features of InDesign. Secondly, it's cost-effective. Unlike Adobe InDesign, which can be quite expensive especially for small businesses or freelancers, Sawyer offers a more affordable pricing plan. Thirdly, it provides good collaboration features which makes it easier for teams to work together. Lastly, its cloud-based nature allows users to access and work on their designs from anywhere at any time. Therefore, for those seeking a simpler, cheaper, and more collaborative design tool, Sawyer is a good alternative to consider.
What are the differences between Sawyer and InDesign?
I have worked with both Sawyer and InDesign, and I can attest that they are different in many ways. First off, Sawyer is a business management software designed for children's activity providers. It allows businesses to schedule classes, manage enrollments, process payments, and communicate with parents. Its main focus is to streamline operations and improve customer experiences in the child service industry.
On the other hand, Adobe InDesign is a desktop publishing software used for creating layouts for print and digital publishing. It's used by graphic designers, artists, publishers, and marketing professionals to create posters, flyers, brochures, magazines, newspapers, presentations, books, and ebooks. InDesign is all about designing and layout while Sawyer is about business management. They serve different objectives and are used in entirely different industries.
CorelDRAW is a professional vector graphics suite built for designers who need precision, flexibility, and full creative control without relying on a subscription-only ecosystem. It combines illustration, layout, photo editing, and print production tools into one powerful app.
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