My top 3 Marketing 360 alternatives
By Shubhashree Halder, Content Manager
Shopify
Shopify is another great alternative to Marketing 360. It's an e-commerce platform that allows anyone to set up an online store and sell their products. Shopify is user-friendly and doesn't require any technical knowledge to set up a store. It also offers a range of marketing tools such as SEO features, email marketing, social media integration, and more. For example, a retail business can use Shopify to create an online store, manage inventory, track sales, and market their products all in one place.
Keap
Keap (formerly known as Infusionsoft) is a powerful all-in-one CRM, sales, and marketing automation software designed for small businesses. It helps businesses automate repetitive tasks like follow-ups, billing, and contact management so they can focus on more important tasks. A real estate agency could use Keap to automate follow-up emails to potential clients, schedule property viewings, and manage contracts.
HubSpot
HubSpot is an all-in-one platform designed to help businesses attract visitors, generate leads, and convert those leads into loyal customers. It provides a complete suite of tools for marketing, sales, and customer service, all built around a user-friendly CRM that's free to use. For example, small businesses can easily manage contacts, track interactions with customers, send targeted emails, and create effective landing pages—all from one place. It's a great option if you're looking to simplify your marketing processes and build stronger customer relationships.
If you're currently using Marketing 360 and considering switching platforms, HubSpot could be a good alternative. Some users find HubSpot more intuitive and flexible, especially when it comes to managing customer data, automating marketing tasks, and integrating various sales and service functions. Overall, I'd recommend giving HubSpot serious consideration if you're looking for a more streamlined, user-friendly solution.
List of Alternatives to Marketing 360
Here are some of Marketing 360's top competitors in the Marketing Automation category: Shopify, Keap, Marketing Cloud Account Engagement (ex. Pardot) or Birdeye.
Optimize the creation and management of your e-commerce website
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Get deal for freeThe Shopify tool will allow you to create or migrate your optimized online store. Your e-commerce website will then benefit from the tools you need to attract customers, and boost your sales, by allowing you to manage your website with ease.
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Optimize your campaigns and sales
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Be present on all channels
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Mobile management and shopping
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Build your online presence
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Manage your inventory, sales, and payments
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Create your online store
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Organize your digital marketing campaigns
Basic
$39 per monthShopify
$105 per monthAdvanced
$399 per monthPlus
$2300 per monthAaron Lebsack
Practical Day-to-Day Order and Discount Management
For a small brand with a lean team, Shopify has been practical. The order management view is clear, returns are manageable with the right app, and the discount code system is flexible enough for campaigns. I would like a few more advanced features included natively, but overall it is easy to run day to day
May 27, 2026
Why is Shopify a good alternative to Marketing 360?
I find Marketing 360 a great alternative to Shopify for several reasons. First, it provides a comprehensive suite of marketing tools that go beyond just e-commerce. This includes email marketing, social media management, reputation management, and more. Unlike Shopify which primarily focuses on online store creation, Marketing 360 offers an all-in-one marketing platform that can handle all aspects of a business's digital marketing strategy.
Second, Marketing 360 has a CRM integrated into its platform. This allows businesses to manage customer relationships more effectively and personalize their marketing efforts. Lastly, Marketing 360 provides dedicated marketing experts to help businesses grow, something Shopify doesn't offer. With these features and services, Marketing 360 can be a more holistic and supportive option for businesses looking to expand their online presence.
What are the differences between Shopify and Marketing 360?
I have explored both Marketing 360 and Shopify, and found significant differences between the two platforms. Shopify is a comprehensive e-commerce platform that allows you to create an online store, manage products, and handle sales. It's primarily designed for e-commerce businesses and offers tools for inventory management, payment gateway integration, and SEO optimization.
Conversely, Marketing 360 is a powerful marketing platform that provides various tools for email marketing, social media advertising, lead generation, and CRM. It's more focused on helping businesses grow their online presence and reach their target audience effectively. While it also offers e-commerce capabilities, its main strength lies in its robust marketing features.
In essence, Shopify is ideal if your primary need is setting up an online store, while Marketing 360 is best suited if your focus is on marketing your products or services online.
Keap brings value by providing a CRM and marketing automation software that helps small businesses manage their customer interactions, streamline their sales process, and automate their marketing campaigns.
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Publishing options
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Real-time insights into your business performance
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Stay on top of your to-dos and free up your time
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Pricing and cost calculations
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Visualize your sales process and close more deals
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Shopping cart
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Attract and engage your prospects with ease
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Promotions Management
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Automagician
Jacob Smith
Efficient Workflow: Keap's Seamless Integration with Business Tools
I love how Keap integrates seamlessly with other tools I use for my business. This has made my workflow much more efficient
October 21, 2024
Keap compared to Marketing 360
Marketing 360 has better positive reviews than Keap: 91 vs 78
Marketing 360 is better at customer support than Keap: 4.5 vs 4.0
Marketing 360 is easier to set up than Keap: 4.5 vs 3.5
Marketing 360 is more suitable for small businesses thanks to its good value for money than Keap: 4.4 vs 3.8
Marketing 360 is more versatile than Keap: 344 vs 145
Why is Keap a good alternative to Marketing 360?
I find Marketing 360 a good alternative to Keap due to its comprehensive and user-friendly features. It offers an all-in-one marketing platform that combines email marketing, social media management, website design, CRM, and more. This integrated approach saves time and resources as you don't have to juggle multiple platforms.
Additionally, Marketing 360 provides excellent customer support with a dedicated marketing executive assigned to each account. This personalized service ensures that your unique needs are met. Also, it offers robust analytics tools that provide valuable insights into campaign performance, enabling you to make data-driven decisions. Finally, its pricing is flexible with various plans available to suit different budgets, making it accessible for businesses of all sizes.
What are the differences between Keap and Marketing 360?
I have observed that Marketing 360 and Keap are both robust marketing platforms, but they have some key differences. Marketing 360 is a more comprehensive platform offering a variety of tools for managing multiple aspects of digital marketing such as social media, email marketing, website design, SEO, and more. It's ideal for businesses looking to manage all their marketing efforts in one place.
On the other hand, Keap (formerly Infusionsoft) focuses more on customer relationship management (CRM) and email marketing. It offers features like contact management, sales pipeline tracking, and automation of sales and marketing processes. This makes it suitable for businesses that want to improve their customer relationships while automating their sales and marketing efforts.
While both platforms offer email marketing and CRM functionalities, the breadth of additional tools offered by Marketing 360 differentiates it from Keap.
Salesforce Marketing Cloud Account Engagement brings value by providing a powerful marketing automation platform that helps businesses streamline their marketing efforts, generate more leads, and increase revenue with insightful analytics and personalized messaging.
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Lead scoring
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Marketing automation
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CRM integration
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Analytics and reporting
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Lead generation
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Email marketing
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Dynamic content
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Multi-channel marketing
Ashley R
Enhanced Customer Engagement through Pardot's Dynamic Content Feature
The dynamic content feature in Pardot has enabled us to personalize our marketing materials, resulting in improved customer engagement and satisfaction.
September 14, 2024
Marketing Cloud Account Engagement (ex. Pardot) compared to Marketing 360
Marketing 360 has better positive reviews than Marketing Cloud Account Engagement (ex. Pardot): 91 vs 79
Marketing 360 is better at customer support than Marketing Cloud Account Engagement (ex. Pardot): 4.5 vs 4.0
Marketing 360 is better at ease to use than Marketing Cloud Account Engagement (ex. Pardot): 4.5 vs 4.0
Marketing 360 is better at value for money than Marketing Cloud Account Engagement (ex. Pardot): 4.4 vs 3.7
Marketing 360 has more options than Marketing Cloud Account Engagement (ex. Pardot): 344 vs 118
Why is Marketing Cloud Account Engagement (ex. Pardot) a good alternative to Marketing 360?
I believe Marketing 360 is a great alternative to Pardot for several reasons. Firstly, it offers a more comprehensive suite of tools that go beyond email marketing, including social media, website design, and SEO. This makes it a one-stop-shop for all your digital marketing needs. Secondly, Marketing 360 provides a dedicated marketing executive to each client, ensuring personalized attention and expert guidance. This is particularly beneficial for small businesses that may lack in-house marketing expertise. Thirdly, its pricing structure is more flexible and affordable than Pardot's, making it accessible to businesses of all sizes. Lastly, users often praise Marketing 360 for its user-friendly interface and excellent customer support, which can make the marketing process smoother and more efficient.
What are the differences between Marketing Cloud Account Engagement (ex. Pardot) and Marketing 360?
I have found that Marketing 360 and Pardot are both powerful marketing automation tools, but they differ in several ways. Marketing 360 is a more comprehensive platform that offers a wide range of features including email marketing, social media management, website design, SEO, and more. It's designed for small to medium-sized businesses looking for an all-in-one solution.
On the other hand, Pardot is a Salesforce product specifically designed for B2B companies. It focuses on lead management and email marketing, offering features like lead scoring, nurturing, and CRM integration. Pardot is ideal for larger businesses with a need for advanced analytics and reporting capabilities.
While both platforms offer email marketing capabilities, Marketing 360 provides a broader range of services, making it a more versatile tool. However, Pardot's strength lies in its advanced B2B features and deep integration with the Salesforce ecosystem.
Birdeye adds value by using AI to help businesses manage and improve their online reputation, customer experience, and revenue through its all-in-one customer experience platform.
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Automated review request
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Competitor analysis
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Social media management made easy
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All-in-one reputation management
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Actionable customer insights
Elijah Brown
Experiencing Premium Service with Birdeye: A Worthwhile Investment
I'm currently enjoying a premium package with Birdeye, which is slightly more than the basic price, but it's absolutely worth it for the value it provides! They've been so attentive to my needs, even going as far as to refund one of my payments when there was a minor hiccup. I'm eagerly awaiting a further £5 credit, which I'm confident they'll process soon. It's a bit of a thrill trying to get in touch with their busy team, but it's all part of the exciting journey with this dynamic software!
August 10, 2024
Birdeye compared to Marketing 360
Birdeye has better positive reviews compared to Marketing 360: 95 vs 91
Birdeye pricing plans are more competitive than Marketing 360: 4.5 vs 4.4
Marketing 360 is more versatile than Birdeye: 344 vs 139
Weebly is a website builder platform that brings value by making it easy for anyone to create a professional-looking website without any coding experience.
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Returns management
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Responsive ready
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Reviews management
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SEO partner
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Landing pages/Web forms
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Drag and Drop dream
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E-commerce empowered
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Community connection
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Order management
Joan B
Weebly: A Satisfactory Yet Underwhelming Website Builder
My overall experience with Weebly has been satisfactory, but slightly disappointing. Compared to other website builders like Squarespace, it seems less modern and stylish. I'm uncertain if I'll continue using Weebly or switch to another platform soon. I managed to create my website as desired, selecting a template and replacing everything with my own photos and videos. However, the website felt clunky and occasionally unresponsive. There were instances when the preview didn't accurately reflect the actual website, and it would sometimes freeze. I would have to exit and re-enter, hoping my changes were saved. Sometimes they were, sometimes they weren't. I initially chose Weebly because my wife already had a website with them.
October 14, 2024
Weebly compared to Marketing 360
Marketing 360 has better positive reviews compared to Weebly: 91 vs 85
Marketing 360 is better at customer service than Weebly: 4.5 vs 4.0
Marketing 360 is better at value for money than Weebly: 4.4 vs 4.3
Marketing 360 is better at number of features than Weebly: 344 vs 48
Bitrix24 is a comprehensive saas software that offers a wide range of collaboration, communication, and management tools all in one platform. It provides businesses with a centralized hub for project management, CRM, document sharing, team collaboration, and more.
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All-in-one business platform
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Task and project management made easy
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Collaborate and communicate seamlessly
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Powerful CRM system
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Automation and workflow customization
Edward M
Efficient Communication and Improved Response Time: Bitrix24's Contact Center Feature Review
As a customer service manager, I've found the contact center feature in Bitrix24 very effective. It has streamlined our communication with customers and improved our response time
October 20, 2024
Bitrix24 compared to Marketing 360
Marketing 360 is a better solution based on percentage of positive reviews than Bitrix24: 91 vs 81
Marketing 360 is easier to set up than Bitrix24: 4.5 vs 4.0
Marketing 360 is more suitable for small businesses thanks to its good value for money than Bitrix24: 4.4 vs 4.2
Marketing 360 is better at number of features than Bitrix24: 344 vs 81
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June 7, 2026
Yext compared to Marketing 360
Marketing 360 has more positive reviews than Yext: 91 vs 84
Marketing 360 is better at support than Yext: 4.5 vs 4.0
Marketing 360 pricing plans are more competitive than Yext: 4.4 vs 3.9
Marketing 360 is better at number of features than Yext: 344 vs 135
With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.
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Benefit from the efficiency of Automated Marketing
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Grow your contact list quickly
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Track and analyze your campaigns with Google Analytics Integration
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Enhance engagement with social media integration
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Create attractive marketing content
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Access comprehensive performance reports
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Streamline your email marketing with Email Automation
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Connect Constant Contact with professional tools
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$80 / monthOswaldo Steuber
Quick Landing Pages and Forms for List Growth Testing
I liked that the landing pages and sign-up forms were quick to set up, and since we had found a 12-month 50% savings through Joinsecret, we used that period to test list growth campaigns without feeling like we were overcommitting
June 6, 2026
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Get deal for freeMailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.
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We use Mailchimp for product update emails and event reminders, and the audience segmentation is the part I keep coming back to because it lets us target users based on purchase history and engagement instead of blasting everyone the same message
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SOCi is an innovative marketing platform specifically designed for multi-location brands, aiming to streamline and optimize their localized marketing efforts across various channels.
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Local SEO optimization
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SOCi ads
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Social media management
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Reputation management
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Content library and calendars
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Beneficial ROI Reporting: Empowering Data-Driven Social Media Decisions
Lastly, the ROI reporting feature was very beneficial. It helped me understand the effectiveness of my social media efforts and make data-driven decisions.
October 20, 2024
SOCi compared to Marketing 360
Marketing 360 has better positive reviews compared to SOCi: 91 vs 89
Marketing 360 is better at value for money than SOCi: 4.4 vs 4.3
Marketing 360 has more options than SOCi: 344 vs 60
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Get dealThe HubSpot suite leverages AI to streamline managing your customer throughout their life cycle: from website visits and form completions to phone calls, email exchanges, quote signing, support, and upsells.
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