14 Best Alternatives to Similarweb in May 2024

Alternatives & Competitors to Similarweb

  1. 1. Semrush
  2. 2. Mixpanel
  3. 3. Google Analytics
  4. 4. Ahrefs
  5. 5. Moz
  6. 6. Tapclicks
  7. 7. Serpstat
  8. 8. SpyFu
  9. 9. Ubersuggest
View more

Here are competitors or alternatives to Similarweb and other similar Data Analytics software. You need to consider some important factors when choosing a tool like Similarweb for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Similarweb that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Similarweb. Discover sofware like Semrush, Mixpanel, Google Analytics or Ahrefs.

List of Alternatives to Similarweb

From Data Analytics tools, we have selected the best alternatives to Similarweb based on reviews for each solution and similarities with Similarweb. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo semrush

Description

SEMRush is a comprehensive tool that gives you access to all the data you need to set up your perfect web marketing strategy. From SEO competitor strategy analysis to creating content marketing that ranks, get all the information you need to optimize your online presence.

Semrush compared to Similarweb

Semrush has better positive reviews than Similarweb: 97 vs 95

Semrush is better at customer support than Similarweb: 4.5 vs 4.3

Similarweb is easier to set up than Semrush: 4.7 vs 4.5

Semrush is more suitable for small businesses thanks to its good value for money than Similarweb: 4.3 vs 4.1

Semrush has more functions than Similarweb: 102 vs 33

What's the difference between Semrush and Similarweb?

Semrush and Similarweb’s features overlap considerably. They both have a robust keyword research suite, great tools for link building, and a lot of SEO features that you can use for on-page and off-page efforts. Semrush is slightly cheaper at $129.95/month, compared to Similarweb’s $149/month. But they both offer a similar user experience, customer support, and feature stack. So...

Semrush: Pros & Cons

Keyword search: The keyword search features are comprehensive
Detailed reporting: The data provided by the tool is relevant
Toxic elements: The solution identifies toxic elements such as spammy backlinks
High price: Semrush’s pricing plans are expensive, especially for small businesses
User-unfriendly interface: The dashboard requires a high degree of understanding and experience
Getting started: The learning curve is high. Learning can be long and complex

Best features

  • - Optimize your SEO

  • - Offer content adapted to your target audience

  • - Carry out market research

  • - Improve your ad campaigns (PPC Keywords)

  • - Define a competitive strategy for your social networks

  • - Track your brand reputation

  • - Understand user behavior

  • - Organize projects efficiently

Semrush pricing

Pro

$130 / month

Guru

$250 / month

Business

$500 / month
14 days free on the Pro plan (Save $59)
Get deal
logo mixpanel

Description

Mixpanel is event-based analytics for builders who need answers from their data at their fingertips. When everyone in the organization can see—and learn from—the impact of their work, they are poised to make better decisions. Companies like Uber, Netflix, Pinterest, CNN, Samsara, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

Mixpanel compared to Similarweb

Similarweb has better positive reviews than Mixpanel: 95 vs 92

Similarweb is better at customer support than Mixpanel: 4.3 vs 4.0

Similarweb's user interface is more convenient than Mixpanel: 4.7 vs 4.0

Similarweb pricing plans are more competitive than Mixpanel: 4.1 vs 4.0

Mixpanel is better at number of features than Similarweb: 55 vs 33

Mixpanel: Pros & Cons

User-friendly interface: The platform is easy to use, even without specific expertise
Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
Analytical reports: The reports are reliable, comprehensive and easy to understand for all users
Notification center: Rigid and without any mail reports, the notification center can be improved
Complex integrations: Connecting the software to your workflow can be time consuming
Customer support: No support in the free offer

Best features

  • - Experiments

  • - Data warehouse connector

  • - Impact report

  • - Cohort analysis

  • - Event tracking

  • - Funnel analysis

  • - Retention analysis

  • - User profiles

  • - Notifications and messaging

  • - Data export and API

Mixpanel pricing

Enterprise

Contact sales

Starter

Free

Growth

$24 / month
1 year free (Save $50,000)
Get deal
Google Analytics 360 Logo

Description

Google Analytics brings the value of data-driven insights for businesses, allowing them to understand their website's performance, audience behavior, and marketing effectiveness. It provides a comprehensive set of tools and metrics to track and measure key performance indicators, analyze user behavior, optimize marketing campaigns, and make informed business decisions.

Google Analytics compared to Similarweb

Google Analytics has more positive reviews than Similarweb: 97 vs 95

Similarweb is better at support than Google Analytics: 4.3 vs 4.2

Similarweb is easy to use compared to Google Analytics: 4.7 vs 4.2

Google Analytics pricing plans are more competitive than Similarweb: 4.7 vs 4.1

Google Analytics has more functions than Similarweb: 48 vs 33

Google Analytics: Pros & Cons

Data-driven decision making: Google Analytics provides valuable insights to help you make informed decisions for your business
Identify trends and opportunities: With Google Analytics, you can track and analyze website traffic, user behavior, and conversion rates to identify trends and capitalize on opportunities
Optimize marketing campaigns: By tracking the effectiveness of different marketing channels and campaigns, Google Analytics helps you optimize your marketing efforts and allocate resources efficiently
Limited data filtering: Google Analytics may not provide advanced filtering options, making it difficult to analyze specific segments of your audience
Data sampling: Google Analytics uses sampling to process large data sets, which can result in inaccurate or incomplete data analysis
Privacy concerns: Google Analytics collects and stores user data, raising concerns about data privacy and compliance with regulations like GDPR

Best features

  • - Optimize your funnel for success

  • - Unlock the power of customer segmentation

  • - Tailor-made analytics to suit your needs

  • - Unlock the secrets of your website traffic

  • - Get real-time insights at a glance

There is no deal for this product
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Ahrefs Logo
SEO

Description

Ahrefs is a powerful SEO tool that brings immense value to businesses and marketers. With its comprehensive suite of features, Ahrefs helps users analyze and optimize their websites for better search engine rankings.

Ahrefs compared to Similarweb

Ahrefs has more positive reviews than Similarweb: 98 vs 95

Ahrefs is better at support than Similarweb: 4.5 vs 4.3

Similarweb is easy to use compared to Ahrefs: 4.7 vs 4.5

Ahrefs pricing plans are more competitive than Similarweb: 4.3 vs 4.1

Similarweb is better at number of features than Ahrefs: 33 vs 26

Ahrefs: Pros & Cons

Comprehensive SEO insights: Ahrefs provides in-depth data and analytics to help you optimize your website's performance
Link building opportunities: Ahrefs helps you identify high-quality backlink opportunities to improve your website's authority
Competitor analysis: Ahrefs allows you to spy on your competitors' strategies and uncover new opportunities
Steep learning curve: Ahrefs can be complex and may take time to learn and fully utilize its features
Expensive pricing: Ahrefs pricing plans can be costly, especially for small and early-stage startups
Limited keyword tracking: Ahrefs has a limited number of keywords that you can track at once

Best features

  • - Keyword research

  • - Site audit

  • - Rank tracking

  • - Competitor analysis

  • - Organic traffic analysis

  • - Link intersect

  • - Comprehensive backlink analysis

  • - Content explorer

There is no deal for this product
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Moz Pro Logo
SEO

Description

Moz brings value by offering a suite of SEO tools and resources that help businesses improve their online visibility, increase organic website traffic, and drive higher rankings on search engine results pages. With features like keyword research, link building, site audits, and competitive analysis, Moz empowers businesses to optimize their online presence and ultimately grow their organic search traffic and reach.

Moz compared to Similarweb

Similarweb has better positive reviews than Moz: 95 vs 91

Moz is better at customer support than Similarweb: 4.5 vs 4.3

Similarweb is easier to set up than Moz: 4.7 vs 4.5

Moz is better at number of features than Similarweb: 50 vs 33

Moz: Pros & Cons

Enhanced SEO capabilities: Moz provides powerful tools to optimize your website and improve search engine rankings
Competitor analysis: With Moz, you can gain valuable insights into your competitors' strategies and stay one step ahead
Comprehensive reporting: Moz offers a range of detailed reports to monitor your website's performance and track your progress over time.
Limited data: Moz may not have comprehensive data on all websites, limiting its effectiveness in competitor analysis
Steep learning curve: Moz's complex features and tools may take time and effort to learn and utilize effectively.
High cost: The pricing of Moz's plans might be expensive, especially for young entrepreneurs on a tight budget

Best features

  • - On-page optimization guru

  • - Keyword explorer

  • - Site crawl diagnostics

  • - Custom reports

  • - Link building wizard

  • - Competitive insights

  • - SEO magic

  • - Analytics dashboard

There is no deal for this product
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Secret.

Go Premium

Get access to all our 348+ Premium deals for only $149/year.

tapclicks logo

Description

TapClicks is a cloud-based marketing reporting and analytics platform. It provides a unified view of marketing data through dashboards and automated reports to simplify reporting and data management. The software integrates with over 200 platforms, enabling businesses to measure performance across multiple marketing campaigns. Features include SEO tools, social media monitoring, email marketing tracking, and more. It's suitable for agencies, media companies, and enterprises.

Tapclicks compared to Similarweb

Similarweb has better positive reviews than Tapclicks: 95 vs 86

Tapclicks is better at customer support than Similarweb: 4.5 vs 4.3

Similarweb is better at ease to use than Tapclicks: 4.7 vs 4.0

Tapclicks has more features than Similarweb: 76 vs 33

Tapclicks: Pros & Cons

Comprehensive Analytics: TapClicks provides a unified view of marketing data, helping businesses to track and analyze their performance across multiple channels
Automated Reporting: The software enables users to automate their reporting process, saving time and reducing errors
Customizable Dashboards: TapClicks allows users to customize their dashboards according to their specific needs, making it easier for them to monitor the metrics that matter most to them.
High learning curve: TapClicks can be complex and overwhelming to new users, requiring a significant amount of time to understand and use effectively
Limited customization: While TapClicks offers a range of features, there are limitations in terms of customization which may not suit every business's specific needs
Expensive for small businesses: TapClicks can be costly, especially for small businesses or startups with tight budgets.

Best features

  • - Comprehensive Reporting

  • - Integrated View

  • - Automation

  • - Customizable Dashboards

  • - Collaboration Features

There is no deal for this product
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serpstat logo
SEO

Description

Serpstat is a comprehensive SEO platform for professionals, offering solutions for keyword research, competitor analysis, backlink auditing, rank tracking, and site auditing. It provides insights into your website's SEO performance and helps you improve your search engine rankings. Ideal for marketers, SEO experts, and businesses aiming to boost their online visibility.

Serpstat compared to Similarweb

Serpstat has better positive reviews than Similarweb: 97 vs 95

Serpstat is better at customer support than Similarweb: 4.7 vs 4.3

Similarweb's user interface is more convenient than Serpstat: 4.7 vs 4.5

Serpstat pricing plans are more competitive than Similarweb: 4.7 vs 4.1

Serpstat has more features than Similarweb: 39 vs 33

Serpstat: Pros & Cons

Comprehensive SEO tool: Serpstat provides a wide range of SEO services including keyword research, competitor analysis, PPC analysis, and site audit
User-friendly interface: The software has a clean and intuitive interface that makes it easy for users to navigate and find the features they need
Affordable pricing: Compared to other SEO tools in the market, Serpstat offers affordable pricing plans that suit different business sizes and budgets.
Limited data for small regions: Serpstat may not provide comprehensive data for smaller regions or less popular keywords
Complex interface: The user interface of Serpstat can be overwhelming and confusing for beginners
Slow customer support: Some users have reported slow response times from Serpstat's customer support team.

Best features

  • - Comprehensive SEO Tools

  • - Keyword Research

  • - Competitor Analysis

  • - Backlink Analysis and Rank Tracking

  • - Detailed Reports and Visual Data

There is no deal for this product
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logo spyfu
SEO

Description

SpyFu is an essential digital tool that empowers businesses and marketers to gain a competitive edge by unveiling their competitors' most guarded secrets. Dive deep into keyword strategies, PPC campaigns, and SEO rankings to optimize your online presence and outpace the competition.

SpyFu compared to Similarweb

Similarweb has better positive reviews than SpyFu: 95 vs 92

SpyFu is better at customer support than Similarweb: 4.5 vs 4.3

Similarweb is easier to set up than SpyFu: 4.7 vs 4.5

SpyFu is more suitable for small businesses thanks to its good value for money than Similarweb: 4.3 vs 4.1

Similarweb has more functions than SpyFu: 33 vs 13

SpyFu: Pros & Cons

Comprehensive data: SpyFu offers in-depth insights into competitors' organic and paid search activities
User-friendly interface: The platform is intuitive and easy to navigate, even for those new to digital marketing
Value for money: Compared to other competitor analysis tools, SpyFu provides a robust set of features at a competitive price point
Frequency of data updates: Although SpyFu updates its database regularly, some users might find that the frequency isn't as consistent as they'd like
Lack of integration options: Unlike some of its competitors, SpyFu doesn't offer a wide range of integration capabilities with other marketing and analytics tools

Best features

  • - Competitor keyword research

  • - PPC analysis

  • - SEO rank tracking

  • - Backlink analysis

  • - Domain history

  • - Custom reporting

  • - Keyword grouping

  • - In-depth tutorials

SpyFu pricing

Basic

$39 / month

Professional

$79 / month

Team

$299 / month
There is no deal for this product
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logo ubersuggest
SEO

Description

Ubersuggest is your one-stop solution for keyword insights, content strategy, and competitive analysis. Dive deep into the digital landscape, discover untapped opportunities, and elevate your online presence with actionable insights.

Ubersuggest compared to Similarweb

Ubersuggest is a better solution for customer support than Similarweb: 4.6 vs 4.3

Ubersuggest pricing plans are more competitive than Similarweb: 4.6 vs 4.1

Ubersuggest has more options than Similarweb: 70 vs 33

Ubersuggest: Pros & Cons

User-friendly interface: Ubersuggest boasts a clean and intuitive interface, making it easy for both beginners and experienced SEO professionals
Comprehensive keyword data: It provides a holistic view of keyword metrics, including search volume, SEO difficulty, paid difficulty, and more
Affordability: Compared to some other SEO tools on the market, Ubersuggest often comes out as a more cost-effective solution
Limited backlink data: While Ubersuggest provides backlink analysis, it might not be as comprehensive or updated as frequently as some of its competitors like Ahrefs or SEMrush
Depth of features: While Ubersuggest offers a good range of features, some advanced users might find it lacking in terms of in-depth analysis and functionalities provided by specialized tools
Historical data: The availability and depth of historical data might not be as extensive as other platforms

Best features

  • - Keyword overview

  • - Keyword ideas

  • - Content ideas

  • - Domain overview

  • - Backlink analysis

  • - Site audit

  • - Traffic analyzer

  • - Historical data

Ubersuggest pricing

Individual

$31 / month

Business

$52 / month

Enterprise

$104 / month
There is no deal for this product
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logo wincher
SEO

Description

Wincher helps companies to get free traffic from organic search and monitor keywords performance. It is an extremely simple but powerful keyword rank tracker tool that helps you to follow your progress and SEO efforts.

Wincher compared to Similarweb

Wincher has better positive reviews compared to Similarweb: 100 vs 95

Wincher is better at customer service than Similarweb: 5.0 vs 4.3

Wincher is more user friendly than Similarweb: 5.0 vs 4.7

Wincher is better at value for money than Similarweb: 4.8 vs 4.1

Similarweb is better at number of features than Wincher: 33 vs 18

Wincher: Pros & Cons

User-friendly interface: Wincher's intuitive design makes it easy for entrepreneurs to navigate and utilize its features efficiently
Affordable pricing: Wincher offers budget-friendly plans that are perfect for young entrepreneurs just starting out
Comprehensive SEO analysis: With Wincher, you can easily track your website's performance and make data-driven decisions
Steep learning curve: It might take time for a young entrepreneur to fully understand and utilize Wincher's complex features
Scalability challenges: As the business grows, Wincher may not be able to handle large-scale SEO operations efficiently
Limited functionality: Wincher may not offer all the advanced features and integrations that other SEO tools provide

Best features

  • - Keyword rank tracker

  • - Competitor analysis

  • - Historical rankings

  • - Keyword research

  • - On-page SEO checker

  • - Backlink analysis

  • - White-label reports

  • - Local SEO

Wincher pricing

Starter

$41 / month

Business

$79 / month

Enterprise

$308 / month
There is no deal for this product
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coosto logo

Description

Coosto is a comprehensive social media management software that provides tools for social media monitoring, analytics, engagement, and publishing. It helps businesses track online conversations about their brand, analyze social media data, engage with their audience, and schedule posts. Coosto also offers sentiment analysis and crisis management features, making it a versatile tool for managing a brand's online presence.

Coosto compared to Similarweb

Similarweb has better positive reviews than Coosto: 95 vs 92

Coosto is better at customer support than Similarweb: 4.5 vs 4.3

Similarweb's user interface is more convenient than Coosto: 4.7 vs 4.0

Coosto pricing plans are more competitive than Similarweb: 4.2 vs 4.1

Coosto has more features than Similarweb: 84 vs 33

Coosto: Pros & Cons

Comprehensive Social Media Analysis: Coosto provides a deep dive into social media analytics, allowing users to track and analyze online conversations about their brand, competitors, and industry
Real-time Monitoring: Coosto offers real-time monitoring of various social media platforms, enabling users to respond quickly to customer inquiries, complaints, or any relevant discussions
User-friendly Interface: The software has an intuitive and easy-to-use interface which makes it easier for users to navigate and utilize its features.
Limited Data Sources: Coosto primarily relies on social media for data, which may not provide a comprehensive view of customer sentiment or market trends
User Interface Complexity: Some users have reported that Coosto's interface can be complex and difficult to navigate, which may hinder productivity
Lack of Advanced Analytics: Coosto offers basic analytics functions, but lacks more advanced features that other social listening tools provide.

Best features

  • - Social Media Monitoring

  • - Powerful Search Engine

  • - Content Management

  • - Customer Service Tools

  • - Analytics and Reporting

There is no deal for this product
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talkwalker logo

Description

Talkwalker is a social media analytics tool that provides comprehensive monitoring and analytics for online and social media content. It allows businesses to track their brand's performance, analyze trends, and engage with customers. The software also offers features for competitive benchmarking, crisis management, and influencer marketing. It supports multiple languages and sources, including blogs, forums, news sites, and social networks.

Talkwalker compared to Similarweb

Talkwalker is a better solution based on percentage of positive reviews than Similarweb: 96 vs 95

Talkwalker is a better solution for customer support than Similarweb: 4.5 vs 4.3

Similarweb is better at ease to use than Talkwalker: 4.7 vs 4.5

Talkwalker is more versatile than Similarweb: 36 vs 33

Talkwalker: Pros & Cons

Comprehensive Social Media Monitoring: Talkwalker provides a thorough and detailed analysis of social media platforms, blogs, news sites, forums and more
Advanced Analytics: The software offers advanced analytics features that allow users to gain deep insights into data trends, sentiment analysis, and audience demographics
Real-time Alerts: Talkwalker sends real-time alerts to users whenever there is a significant change or update in their brand's online presence.
High Cost: Talkwalker's pricing plans are relatively expensive, which could be a barrier for small businesses or startups
Complexity: The platform has a steep learning curve and can be complex to navigate for beginners or non-tech savvy users
Limited Social Media Platforms: Talkwalker does not cover all social media platforms, which may limit its usefulness for businesses that use less popular platforms.

Best features

  • - Social Media Analytics

  • - Real-Time Monitoring

  • - Image Recognition

  • - AI Capabilities

  • - Multilingual Support

There is no deal for this product
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logo optiblack

Description

Add $30000 MRR in SaaS with proprietary SaaS Churn Predictor and without increasing marketing spend

Optiblack compared to Similarweb

Similarweb has better positive reviews than Optiblack: 95 vs 85

Optiblack is better at customer support than Similarweb: 4.6 vs 4.3

Similarweb is easier to set up than Optiblack: 4.7 vs 4.5

Optiblack is more suitable for small businesses thanks to its good value for money than Similarweb: 4.4 vs 4.1

Optiblack is more versatile than Similarweb: 52 vs 33

Best features

  • - Increase conversation

  • - Setup analytics

  • - Take care of SaaS developement

  • - Real-time analytics

  • - Blacklist protection

  • - Drag-and-drop editor

  • - Segmented lists

  • - Automated campaigns

There is no deal for this product
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logo mobile action

Description

Mobile Action is an app marketing intelligence platform that will help you boost your App Store rankings thanks its keyword insights and competitor benchmarking.

Mobile Action compared to Similarweb

Similarweb has better positive reviews than Mobile Action: 95 vs 85

Mobile Action is better at customer support than Similarweb: 4.6 vs 4.3

Similarweb is better at ease to use than Mobile Action: 4.7 vs 4.5

Mobile Action is better at value for money than Similarweb: 4.4 vs 4.1

Mobile Action is more versatile than Similarweb: 52 vs 33

Best features

  • - Optimize paid ads

  • - Get reports and insights into your app's performance

  • - Get market and competitor insights

  • - Access instant user feedback

  • - Track your downloads and revenue

  • - Analyze user behavior

  • - Optimize your ASO strategy

  • - Monitor your reviews and ratings

Mobile Action pricing

Startup

$49 / month

Growth

$299 / month

Business

$599 / month
There is no deal for this product
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