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Build web2app funnels that convert before the app install

web2wave is a no-code web-to-app funnel builder that turns web traffic into paying mobile subscribers, helping your apps monetize before the app store while keeping more revenue and gaining clearer attribution.

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General information

web2wave is a no-code platform built for mobile apps that want to grow subscriptions without handing over a large cut of revenues to app stores. Instead of sending paid traffic straight to the App Store or Google Play, you can route users through high-converting web funnels first. These funnels can include quizzes, onboarding flows, and custom paywalls that collect payments through providers like Stripe or PayPal. The result is a much lower transaction cost, often around 2%, compared to the typical 15 to 30% platform fee.


Beyond cost savings, the platform restores something many mobile teams have lost in recent years: visibility. With UTM tracking, pixels, and webhooks, your marketing team can see exactly which campaigns generate subscribers and revenue. Changes to pricing, copy, or layouts can be deployed instantly without waiting for app review cycles, making experimentation far faster.


web2wave also supports AI-driven localization across more than 40 languages, allowing apps to test new markets without building separate app versions. Built-in analytics, CRM tools, and integrations with platforms like RevenueCat and AppsFlyer help keep your data consistent across the web funnel and the native app experience.


Check our current marketplace offers to evaluate solutions just like web2wave and how they can fit your growth strategy.

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web2wave features

Bypass app store fees and monetize users before download happens.

  • Third-party integrations

    web2wave connects with tools like RevenueCat, AppsFlyer, and major ad platforms, ensuring payment and attribution data sync smoothly with existing mobile analytics and subscription infrastructure.

  • Direct web payments

    web2wave enables apps to process payments on the web through providers like Stripe or PayPal, reducing platform commissions dramatically while giving you direct control over pricing, billing relationships, and revenue flow.

  • No-code funnel builder

    A visual editor allows teams to create landing pages, quizzes, and onboarding sequences without writing code, making it possible to launch experiments quickly without relying on engineering resources.

  • Instant A/B testing

    Funnel variations can be tested in real time without submitting new app builds, allowing teams to optimize pricing, messaging, and layouts continuously based on performance data rather than guesswork.

  • AI localization

    Built-in translation tools adapt funnels into more than 40 languages, helping your apps reach international audiences faster while maintaining a localized user experience that feels tailored rather than generic.

  • Attribution tracking

    Support for UTM parameters, pixels, and webhooks restores detailed marketing insights that are difficult to obtain in native app environments, enabling more accurate optimization of advertising spend.

  • Built-in analytics dashboard

    The platform provides performance metrics across the entire funnel, including conversions, revenue, and drop-off points, giving teams a clear picture of what drives subscriber growth.

  • User CRM and compliance tools

    Subscriber data collected through funnels is organized in a dedicated dashboard, helping teams manage user relationships while supporting compliance with regulations such as GDPR and CCPA.

web2wave: Pros and Cons

Pros

  • Higher revenue retention: Processing payments on the web dramatically reduces platform fees

  • Faster experimentation cycles: Teams can adjust pricing, messaging, or user flows instantly without waiting for app store approval

  • Improved marketing visibility: Web tracking tools provide clearer attribution data than many native mobile solutions

Cons

  • Additional user friction: Asking users to complete payment on a website instead of through familiar in-store methods can reduce conversion rates

  • Integration complexity: Synchronizing web purchases with in-app entitlements requires proper setup

  • Ongoing funnel maintenance: Running a parallel web experience adds operational overhead

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