Wix Pricing Plans

A Wix subscription costs anywhere from $0 to $159 per month, so there’s something for everyone—whether you’re just playing around with ideas or running a full-on online business. If you’re just getting started, the Free plan lets you explore Wix’s tools without spending a dime. You’ll have Wix branding and a subdomain, but it’s great for trying things out or building a basic portfolio.

Want something more professional? The Light plan is around $17/month and lets you connect a custom domain and ditch those Wix ads. It’s ideal for personal brands or service providers. The Core plan, at $29/month, is perfect if you want to start selling online or add a bit more power to your site—it comes with 50GB of storage and basic e-commerce tools.

If you’re serious about selling, the Business plan at $36/month includes advanced features like multi-currency support and abandoned cart recovery. For big operations, the Business Elite plan, priced at $159/month, offers unlimited storage, VIP support, and everything you need to scale.

Wix is flexible, so you can start small and upgrade as your needs grow.

There is a 14 day free trial available for Wix, giving you a great opportunity to explore its premium features or you get your money back. When you sign up, you can choose from various plans and try out the tools that come with them, like advanced design options, e-commerce capabilities, and professional customization tools. This trial period allows you to experience Wix’s full potential, helping you decide which features best support your website goals.

During the trial, you can dive into Wix’s intuitive drag-and-drop editor, play with different templates, and even begin building a store if e-commerce is part of your plan. It’s a great way to see how well Wix can support your vision. While the trial period doesn’t last indefinitely, it’s a helpful way to gauge if Wix is the right fit for your business. At the end of the trial, you can decide whether to continue with a paid plan or have your purchase refunded. 

This “try it and see” approach is a great way to make an informed decision, especially if you're not quite ready to commit. It's low-pressure, and it gives you time to see what you’re working with.

The benefits of using Wix include a simple yet powerful way to create a stunning website—even if you have zero tech skills. Its drag-and-drop builder is incredibly intuitive, allowing you to customize every part of your site by simply clicking and moving elements around. No need for code or complex back-end setup.

You also get access to hundreds of beautifully designed templates, whether you’re creating a personal blog, a business website, or an online store. And because Wix is an all-in-one platform, you can manage everything in one place—your site design, email marketing, bookings, e-commerce, and even social media tools.

Wix is also known for its flexibility. Want to launch a portfolio today and turn it into an online store later? You can. Need SEO tools, mobile optimization, or analytics? It’s all built-in. Whether you're just starting out or ready to grow your brand, Wix makes it simple, affordable, and stress-free.

A wide range of people and businesses use Wix to build websites that look great and get the job done—without needing a ton of time, money, or tech skills. Whether you're a creative putting your work out there or a small business owner trying to grow your brand, Wix makes it easy to bring your ideas to life.

• Creatives love Wix for its beautiful, customizable templates and built-in visual features like image galleries, video backgrounds, and slideshows. Whether you’re a photographer, designer, or writer, it’s a great way to build a portfolio that truly reflects your style.

• Small businesses often choose Wix because it’s affordable, easy to use, and doesn't require any coding knowledge. It’s especially helpful for shops and service providers—Wix’s e-commerce tools make it simple to start selling online or take bookings.



• Big brands like Tesla, Coca-Cola, and Adidas even use Wix for things like landing pages or one-off marketing sites—because sometimes, speed and flexibility are what matter most.

At the end of the day, Wix works for just about anyone who wants a sleek, professional website without the stress.

Subscribing to Wix is worth the money if you’re looking for a website builder that combines ease of use, flexibility, and a professional look without a massive investment. With plans starting at affordable rates, Wix gives you a variety of tools, from design flexibility to e-commerce capabilities, all in one package. For small businesses, freelancers, and creatives, Wix offers a way to establish a solid online presence without hiring a developer, making it an efficient choice financially.

What makes Wix stand out is its range of features. Even at free and lower-tier plans, you get access to a broad selection of templates, design options, and essential tools that can grow with you. As your needs evolve, you can easily upgrade to plans that include more storage, advanced marketing tools, or even priority support. If you’re an online seller, Wix’s business plans let you launch and run a functional e-commerce site for a fraction of what customer development might cost. 

While some might find Wix pricier than other DIY website builders, the value comes from its versatility and user-friendly experience.

The most popular Wix plan is the Core plan, and it’s easy to see why. It offers a strong balance between essential features and affordability, making it the go-to for small businesses, creatives, and personal brands. Priced at $29/month, it includes 50GB of storage, the ability to connect a custom domain, and even basic e-commerce tools—so you can start selling products or services if the opportunity arises.

What makes Core stand out is that it covers everything most users need without being overwhelming. You get a clean, branded website, solid performance, and tools to help you grow—like SEO features, site analytics, and the ability to send email campaigns.

It’s popular with freelancers, content creators, and startups because it’s easy to manage and leaves plenty of room to scale. If you want to look professional online without jumping straight to the more expensive business plans, Core is the plan most people choose to start with.

One of the first things people ask when building a site is, “How much is this really going to cost me?” If you’re considering Wix, you’re probably wondering how it stacks up price-wise against other popular platforms. The short answer? It’s pretty affordable—but let’s break it down a bit:

• Free plan available: Wix does offer a free plan, which is perfect for trying things out or building a personal site. Just know it comes with Wix ads and a branded domain (like yoursite.wixsite.com), so it’s not the best fit if you want a polished, professional look.

• Reasonably priced paid plans: Paid plans start at around $17/month, which is competitive compared to other builders. For many personal projects or small businesses, the Light or Core plans offer more than enough.

• Extra costs can add up: Things like premium templates, apps from the Wix marketplace, or a custom domain will cost a bit extra—so keep that in mind when budgeting.

• How it compares: Platforms like Squarespace or WordPress.com might look pricier up front, but some include features like advanced e-commerce tools or more freedom with design, especially on entry-level plans. Check out our comparison between Wix vs squarespace

• Great value for customization: Wix really shines if you want creative control without needing to know how to code. Its drag-and-drop builder is intuitive, and you don’t need to hire a developer to get a custom look.

So, is Wix the absolute cheapest? Maybe not in every case. But if you’re after a flexible, user-friendly platform that still fits most budgets, Wix is a solid choice that gives you great value for what you pay.

If you’re looking to reduce the cost of Wix then we’ve got a few savvy strategies that can help you save some cash while still making the most of what Wix has to offer. Here’s how you can trim your expenses:

• Use our Wix promo code: Jumpstart your savings by applying our exclusive discount, which gives you a cool 10% off both monthly and annual pricing plans. Just head to Wix’s promo page to unlock the deal’s link and have your savings applied automatically at checkout.

• Pay annually instead of monthly: If you’re in it for the long run, switching to annual billing can save you up to 20% compared to paying month-to-month. It’s a bigger upfront cost, but it’s more budget-friendly in the long term.



• Reevaluate your current plan: Are you using all the features in your current plan? If not, it might be worth downgrading to a more affordable plan. For example, if you’re not using advanced e-commerce tools or extra collaborators, you might not need a higher-tier plan—just stick with what works for you.

By making a few small adjustments, you can still get everything you love about Wix—just at a price that fits your budget better.