Moz Pricing Plans

Moz’s pricing is based on the size of your team and the amount of SEO work you are doing. The Starter plan is $49 per month and is aimed for individuals, or small teams managing one site, while it includes just the essential tools without losing you with features that you may not need right away.

The Standard plan bumps things up to $99 per month, able to support up to 3 websites, with additional room for keyword tracking and automated reporting. It is a fair fit for small businesses or consultants working across a few domains.

The Medium plan is $179 per month, ideally for growing teams or those running multiple campaigns, with a second user seat, 10 sites, and higher crawl and keyword limits. This is great if your SEO strategy is expanding and ultimately progressing. The Large plan is $299 per month, and is for agencies or in-house teams with heavier workloads and is designed to support as many users, sites, and larger amounts of data as necessary.

Moz offers discounts for annual billing, but monthly billing will allow for both scaling up (or down) size staff/pricing as SEO site work changes. The pricing structure is well-defined, and in most cases, can be easy to align with both short-term projects and long-term goals.

For many marketers and SEO teams, Moz sits in a sweet spot between ease-of-use and depth. The interface is easy to use, which is a bonus to teams that are more likely than not busy juggling many responsibilities, but the platform doesn’t pass up the opportunity to present the data you need. The analysts are able to leverage keyword research, backlink analysis, site audits, and rank tracking all in one place. This centralization is a time-saver when you are planning or launching campaigns or using it all at once to prepare reports with tight time-constraints as the deadline draws near.

Another strength of Moz is the dependability of its metrics that are recognized across the industry. Domain Authority and Spam Score, for instance, are understood, and well-established industry references for measuring a site's relative strength and risk. Marketers are not relying on these metrics because they are familiar with them; they are often helpful for goal setting and communicating results/ progress to clients or leaders.

It's another plus for Moz that it can grow with you. Teams and users that are early in their journey in SEO appreciate the learning resources and intuitive features, while more seasoned users can explore further via custom reports, competitor tracking and branded deliverables for clients. It’s this blend of easy access to potentially valuable information, transparency in tracking progress, and credible data sources that keep many marketers returning to use Moz - even when the shiny new toy is triple the cost.

Moz is used by a wide range of professionals, from independent consultants and in-house marketers to full-scale agencies and enterprise SEO teams. What draws this mix of users is how approachable the platform is without sacrificing depth. You don’t need to be a technical SEO expert to get started, but there’s plenty of power under the hood for those managing large or complex campaigns.

You’ll find Moz in use at companies like Trivago, who rely on it to stay visible in the highly competitive travel space, and OtterBox, the well-known phone accessories brand working to maintain strong organic visibility in retail search results. Agencies like Razorfish and Go Fish Digital also use Moz to support multi-client workflows, from rank tracking to audits and reporting. Go Fish, for example, used Moz’s STAT tool to monitor SERP volatility at scale and fine-tune content strategies for better rankings.

Moz is also used across industries you might not expect—education, healthcare, B2B software, and local services all show up in its customer list. It’s not just the variety of tools that appeals to these teams, but the clarity of the data and the trust Moz has built around its metrics like Domain Authority and Spam Score. For marketers who need SEO to be clear, measurable, and report-ready, Moz continues to be a go-to platform across all kinds of organizations.

The answer to this question leans on how your team tackles SEO, and how deep a level of depth you're wanting in a tool. For a lot of marketers - particularly in small to medium businesses - Moz is a good balance of usability, and capability. It's a clean interface, the metrics are reliable, and the tools for tracking keywords, conducting site audits, and examining backlinks are easy to navigate, and usable as part of the day-to-day efforts and outputs they focus on.

It cuts down the amount of time you spend just getting meaningful insights; you can navigate the dashboard without it feeling cumbersome to sift through rankings etc. For many newer teams, and businesses with limited SEO resources, the accessibility is obviously impactful. The Medium subscription, for example, includes a large number of tracking limits, reporting options, and support for multiple users, and seems to meet a majority of (smaller-focused) teams with some growth, but still not in an agency/enterprise mode of operation.

If your needs include advanced reporting, deeper competitive analysis, or extensive integration into content marketing and campaigns, then you may source more from other platforms like Semrush or Ahrefs. But, sometimes even at a higher cost. For simple reliable processes in SEO workflows and clear value for what you actually use Moz is a sensible choice for many. You can trust the data, the tools require minimal training or learning curves, and you can rely on doing it all well with the fundamentals first.

For startups and small teams, the best Moz pricing plan largely depends on how many domains you are working on and how much data you’re working with. The Starter plan at $49 per month is generally the best fit for fledgling businesses that are initially focusing on optimizing one website for search. It is a simple offering with the basic functionality, including keyword tracking, audits, competitive research and insight, while eliminating the tools that you’re likely to not use right away.

We've found teams with limited resources or a one-person marketing department are best suited to the ease and clarity that this plan offers. It is easy to onboard with, provides enough data to start ranking your SEO priorities and use data to inform decisions, and it is not a major increase in budgetary commitment.

Conversely, if you are managing more than one domain or you have determined your keyword targets will be wider from the outset - the standard plan at $99 per month offers the flexibility to grow. With that said, for many small teams, who are starting their SEO journey, the starter plan is most often a great fit - it is purposeful, cost effective and checks all the boxes while avoiding complexity.

There are a few ways to save money on your Moz subscription worth considering if you're trying to keep SEO tools on budget without sacrificing the features your team relies on:

1. Use our Moz discount: You can get 25% off any Moz Pro annual subscription for 1 year. It’s a great option for new users who want to explore the platform at a significantly reduced rate.

1. Switch to annual billing: Moz gives you 20% off when you pay for the year upfront instead of month by month. If you know you’ll be using the platform long term, the annual pricing plan is an easy way to cut your overall costs without changing your access.

1. Adjust your plan level: If you’re not fully using the features included in your current plan, it may be worth downgrading to a lower tier. For example, if you’re on the Medium plan but only tracking two websites and fewer than 500 keywords, the Standard plan may cover everything you need at a lower monthly cost.

1. Stick to the essentials: Avoid adding extra users or premium add-ons unless they’re directly supporting your goals. Like if you’re the only person handling SEO in-house, there’s no need to upgrade to a higher-tier plan just to get additional user seats.

Saving on Moz doesn’t mean giving anything up, it just means knowing how to align the pricing plan with your actual use case. For many businesses, a mix of discounts and smart plan management can bring meaningful savings over time.

If you want to access both Moz Pro and Moz Local, you can indeed buy them both together and manage them under one Moz account. This is ideal for businesses that want to have total visibility of their overall SEO performance, as well as their local search visibility.

That's the beauty of the two tools being managed through one login: you subscribe to Moz Pro for some of the site-wide SEO tools like keyword tracking and audits, then add on Moz Local so you can manage business listings, directory accuracy, and maintain location-based visibility. Everything works under the same dashboard to remove friction when accessing and using the tools, reducing the likelihood that your team members are having to manage different login credentials for various platforms.

1. Each subscription is billed separately: there is no discounted pricing for bundling the two, so you can choose the level of plan that makes sense for each product. For instance, you may choose to sign up for the Medium plan on Moz Pro, and the Preferred level on Moz Local, depending on your needs.

1. Subscriptions are independent: it is not going to affect one another, for better or for worse. In other words, you can upgrade, downgrade or cancel either subscription without the other being affected. This is beneficial if your SEO goals or needs change—like if you decide to pause any local efforts while your team works to scale national content.

1. User permissions are different: Moz Pro and Local don't share team permissions unless you set it up that way. If you're collaborating with others, then you'll need to set up access individually for each product.

If your team works on both on-site SEO, and is also focused on location-based search performance, having both Moz Pro and Moz Local in one location is practical. It allows for a more wholistic view of your brand's visibility, from search ranks to local map packs, without needing to jump around from tool to tool.