Pros from reviewers
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Powerful Keyword Research Functionality: Ahrefs is praised for its robust keyword research feature, which provides unparalleled insights into keyword performance and competitor strategies, making it an essential tool for SEO enthusiasts and professionals
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Comprehensive SEO Tool Suite: Ahrefs is recognized as a complete solution for all SEO needs, covering everything from backlink analysis, keyword research, to competitor monitoring. It's especially powerful for SEOs focusing on backlinks and is more than adequate for maintaining a website and generating new keywords
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User-friendly Interface: The software is user-friendly and its features are incredibly beneficial. The interface is also beginner-friendly, enabling users to conduct keyword research on approximately 10 different search engines and effortlessly track their website's backlinks
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Time-saving Tool: Ahrefs is noted as a tool that saves a lot of time, meeting all the needs of SEO/SEA/SEM experts. It provides everything needed for thorough SEO research, including competition, keyword, and backlink research for multiple countries
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Educational Content: Ahrefs is valued for its commitment to educating the community, with a great job done with their blog and educational content, teaching users how to fully utilize the tool's capabilities. This makes it a great tool for anyone starting or advancing their SEO career.
Cons from reviewers
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Inaccurate rank tracking: Despite its robust features, some users have found Ahrefs to be inaccurate in rank tracking, which can affect the effectiveness of SEO strategies
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High cost: Many users find Ahrefs to be quite expensive, especially with recent plan changes that have significantly increased the price for the same features
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Credit system: The credit system is seen as unclear and not customer-friendly, with every click on the platform consuming a credit, which can be limiting when conducting extensive keyword research
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Lack of comprehensive mobile SERP overview: Ahrefs does not provide a comprehensive mobile SERP overview, which is seen as a limitation in an era where mobile search is on the rise
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Poor local SEO capabilities: Ahrefs falls behind other tools like Bright Local and SEMrush in local SEO, particularly in local keyword reporting and tracking map pack rankings.
Main features
Starting Price
Free Plan
Keyword research
Site audit
Rank tracking
Competitor analysis
Organic traffic analysis
Starting Price
N/A
Free Plan
No
Keyword research
Site audit
Rank tracking
Competitor analysis
Organic traffic analysis
What is Ahrefs?
How Ahrefs compare to similar software?
Product
Ahrefs
4.7
Ahrefs reviews
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Ahrefs
vs
Semrush
Both Ahrefs and Semrush are established SEO software offering a suite of tools designed to help you boost your Google rankings and grow website traffic. To do this, they offer several common core tools for keyword research, backlinking, competitor analyses, and SEO site audits.
The main difference between the two is the different add-ons they offer, beyond these core features. Ahrefs’s add-on is its Content Explorer which helps you understand high-performing content in your niche, generate content ideas, and identify link prospects. In addition to its core SEO tools, Semrush offers PPC and social media marketing tools to run metrics on paid and social media campaigns. Semrush has also developed a range of related products including Content Marketplace to connect website owners with writers, Content Outline Builder to create briefs, and Amazon Marketing tools.
These broader offerings potentially influence Semrush’s user interface which may initially appear overwhelming to some...
Ahrefs
Unlock SEO success with Ahrefs: your key to online dominance
Semrush
Be more visible in search results and increase qualified traffic
Who is Ahrefs best for according to our reviewers?
SEO Professionals: These users appreciate Ahrefs for its robust features that provide insights into keyword performance and competitor strategies. However, they note the lack of a comprehensive mobile SERP overview and inaccurate rank tracking
Digital Marketing Teams: These groups find Ahrefs to be a time-saving tool, especially for conducting keyword research for multiple countries. However, they find the recent changes to the subscriptions and the cost of keyword tracking to be a disadvantage
SEO Beginners: These users value Ahrefs for its user-friendly interface and educational content. They find the software beneficial for improving website performance and ranking. However, they find the cost to be a drawback
Small and Medium Businesses: These users appreciate Ahrefs for its comprehensive SEO solutions, from backlink analysis to competitor monitoring. However, they find the new pricing less affordable and wish for a Lite package
Disappointed Users: These users express dissatisfaction with Ahrefs' credit system, pricing model, and customer service. They find the system unclear and not customer-friendly, and some have had issues with double charging and lack of response from customer service.
Ahrefs reviews
4.7
Ahrefs rating
4.5
Ease of use
4.5
Customer service
4.3
Value for money
4.5
Likelihood to recommend
4.7
Features
6 Ahrefs reviews
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Shirley M
1-in-1 Toolset: Exceptional Value & Versatility
Ahrefs is an advanced, cost-effective SEO tool suite with a wide range of features. Despite its somewhat bulky interface, it manages to strike a good balance between functionality and usability. However, its main shortcoming is in local SEO, where it falls behind tools like Bright Local and SEMrush, especially in local keyword reporting and tracking map pack rankings. Although I believe ScreamingFrog has a superior web crawler, I'm still impressed with Ahrefs' site audit and web crawler features. I opted for Ahrefs over BrightEdge due to its price and familiarity. I switched to Ahrefs because the previous tool was lacking in depth and accuracy in keyword volume measurements. I appreciate the vendor's response and their efforts to enhance the local SEO capabilities.
May 14, 2024
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Laura
Improved Decision-Making with Comprehensive Backlink Analysis
its comprehensive backlink analysis provides invaluable insights into my website's performance. The software's user-friendly interface and detailed reports have significantly improved my decision-making process
May 4, 2024
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Diana
Ahrefs: Top-notch SEO Tool, but Recent Price Hike Challenges its Value
Overall, I think Ahrefs is a powerful tool and they do a great job with their blog and educational content, teaching users how to fully utilize the tool's capabilities. However, due to a recession and budget cuts, I can no longer afford this tool, especially when there's a more affordable alternative that provides the same features. I love everything about Ahrefs, especially the keyword research functionality, website audit tool, backlink tracker, and rank tracker. However, recent plan changes have made Ahrefs almost three times more expensive for the same features, which is my main issue. I'm currently transitioning to Semrush, which offers more reasonable plans. I've always viewed Semrush as superior for paid search and Ahrefs as superior for organic search, but Semrush has significantly improved. I initially chose Ahrefs because of its pricing and value, but that's no longer the case. The vendor responded to my review, explaining the reasons for the price increase.
April 29, 2024
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Jason Rodriguez
Ahrefs: A Game-Changer in SEO Strategy
Ahrefs has been instrumental in my SEO strategy
April 22, 2024
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Stephanie
Continuing to Adore Ahrefs!
I used Ahrefs for my websites between 218 and 22, and returned to it this year for a new project. I'm not a fan of the new usage system and, as a private user on the lite plan, I find the cost steep after tax. I've also found it limiting not being able to access some important tools and update keywords. I wish they would allow private users more access to newer data, but I understand that could lead to everyone signing up for the lite plan. Despite these issues, I'm giving Ahrefs 5 stars because it's still the best option compared to others in the market. However, I hope they consider my feedback.
April 14, 2024
