Tally Pricing Plans

Tally's monthly pricing plan is made very easy to understand and as transparent as possible, with a straightforward path from the free tier to the higher tiers. All new accounts start on the Free plan, which has unlimited forms and submissions and has no cost at all. This is excellent for individuals, small teams, or new projects that need full functionality but commit to a budget at all. The Free tier is not a time-limited trial; you will be free to continue building and using forms as long as you'd like, and as long as it meets your needs.

If you need more control over branding, collaboration, and analytics you can go with the Pro plan, which costs $29 a month. The Pro plan adds custom domains, branding removal, partial submission tracking, and advanced reporting tools. If you are a business needing stricter data privacy or compliance, you can go with the Business plan, currently $89 per month. This plan includes everything from Pro, along with automated data retention and email verification, among other features. Friendly, predictable pricing like Tally's allows users to follow their operational needs and align their plan without being concerned about monthly costs changing based on usage.

Tally stands out from the crowd of form creation and management software by offering the benefits of professional tools with none of the headaches. With a text editor style interface, creating forms is fast, easy, and intuitive; you can just enter text, add logic or payments where applicable, and create a fully functioning form in a matter of a couple minutes. There are no monthly limits other than the free plan provides unlimited forms and unlimited responses, so you can run anything from an instant poll, to large data collection, without worrying about a second paywall or subscription plan.

Tally has a whole range of customisation options, from basic design to creating conditional logic, payments, and custom thank you pages, as well as connections to Notion, Google Sheets, Airtable, and Zapier just to name a few integrations so you can automate workflows instead of manually transferring data. Tally is also privacy-first and GDPR compliant, and can be collaboratively edited in real-time to allow teams to work simultaneously. This combination of low-access barriers, adaptable flexibility, and smart integrations is what makes Tally the go-to choice for so many businesses and creators as their form software of choice.

The companies that use Tally most often include everything from small, scrappy startups, to big, established platforms, who value how we combine flexibility, ease of use, and rich functionality. Early-stage teams appreciate how quickly they can create an unlimited number of forms with no technical debt, and larger organizations value the platform's branding controls, automation and integrations with the tools they are already using. Both startups and SaaS companies like Supernotes and Delta use Tally for collecting customer feedback and delivering product surveys, just as creative communities like Dribbble use it to listen to their audiences and collect insights at scale.

Individual creators, such as Thomas Frank, use Tally to build direct relationships with the communities they are in and gather feedback to shape their work. Even process-driven companies like Make are embedding it into their workflow to automate responses and streamline customer success workflows. The potential uses for Tally range from individual projects to high-traffic platforms, which goes to show how adaptable Tally can be across various industries and workflows while maintaining a consistent and simple experience for form creation.

Tally is regarded as good value for money by users because it has functionality every step of the way and from day one. The free tier includes unlimited forms and submissions and several features that other platforms will reserve for a paid tier. This is enticing for startups, freelancers, or small teams who want to use a powerful form builder without having the upfront budget. Users share consistently that they appreciate how quickly they can convert ideas into a living, shareable form, and they love that the simplicity of the platform saves them time they would be spending setting something else up, or troubleshooting something else.

For users that do upgrade, users think Tally's Pro and Business pricing is reasonable given the added functionality of the Pro and Business tiers. For example, removing branding from forms, knowledge and team functionality, data analytics, compliance functionality allows companies to reliably scale their data collection and workflow automation. Users consistently point out Tally's pricing is easier to plan with known quantities and with no hidden fees makes Tally a good product both for projects in a short term, and in a long term capacity.

If you're a smaller company embarking on a journey with Tally, the Free plan makes the most sense as your first option. It's difficult to beat the free plan because it includes unlimited forms, as many responses as you can get, and success with the same features as the paid plans: conditional logic, payment processing, integrations with Notion and Google Sheets, and other advanced capabilities. You can handle customer feedback, event registrations, and internal workflows without spending any budget at all.

Many small teams find that they can handle a lot of projects 100% within the free plan long before they even ever think about upgrading. The free plan is flexible, which allows teams to experiment with different types of forms, improve the way they conduct their processes, or just scale their use of Tally in a slow and steady way. When you do decide to upgrade to a paid plan, such as Pro, it will likely be to add branding, advanced analytics, or something more collaborative at a larger scale. Starting free means that smaller companies can focus on results and growth first, rather than budgets.

Finding ways to save money on a Tally subscription often comes down to making the most of available discounts and matching your plan to your actual needs. There are a few smart ways to maximize what you spend and keep your form-building budget in check:

1. Claim the 50% discount for your first year: Use Tally’s promo code to cut your subscription cost in half during your first year. Simply unlock it from Tally’s promo page on our marketplace and you’ll see the savings instantly on either monthly or annual billing.

1. Pay annually to unlock an extra reduction: Annual billing comes with up to 17% off compared to paying monthly, which is the equivalent of two months free. Pair this with the first-year discount and your savings grow even more.

1. Right-size your pricing plan: If your team isn’t using all the advanced features like custom domains and email addresses, it may be worth switching to a lower tier. Paying only for the capabilities you actually use keeps costs aligned with value.

1. Be selective with add-ons: Only enable extra integrations or extensions when they actively contribute to your workflows. This avoids quietly inflating your subscription over time.

Combining the first-year discount, annual billing, and a plan that fits your needs is the most effective way to keep your Tally subscription affordable while still benefiting from all the features that matter to your business.

Tally's generous free tier is sustainable because of the design of its business model. It uses a freemium model where its core features are free, while advanced functionalities, such as custom branding, custom domains, and more advanced analytics are only available in paid plans. This means that individuals and small teams using Tally will be able to use the software perfectly well with the free functionality, while larger organizations are encouraged to upgrade to access other functionalities when they need them.

Tally can be reasonably cost-effective through running entirely self-serve, through efficient operations, and by having documentation available to minimize the support required. Tally also benefits organically from using free forms, that include company branding, which has inherent marketing value when forms are shared. As a bootstrapped business, Tally's business model focuses on sustainability over the highest possible revenue growth in the shortest amount of time. Tally also has a fair use policy that means that high volume users will be forced to upgrade to allow the Tally system to work the way it is intended for all users.