14 Best Alternatives to Zoho campaigns in May 2024

Alternatives & Competitors to Zoho campaigns

Here are competitors or alternatives to Zoho campaigns and other similar Email Marketing software. You need to consider some important factors when choosing a tool like Zoho campaigns for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Zoho campaigns that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Zoho campaigns. Discover sofware like Mailchimp, HubSpot, Constant Contact or Omnisend.

List of Alternatives to Zoho campaigns

From Email Marketing tools, we have selected the best alternatives to Zoho campaigns based on reviews for each solution and similarities with Zoho campaigns. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo mailchimp

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Zoho campaigns

Mailchimp is a better solution based on percentage of positive reviews than Zoho campaigns: 92 vs 82

Mailchimp is easier to set up than Zoho campaigns: 4.5 vs 4.0

Mailchimp is more suitable for small businesses thanks to its good value for money than Zoho campaigns: 4.4 vs 4.3

Mailchimp has more functions than Zoho campaigns: 139 vs 91

Mailchimp: Pros & Cons

Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user
High price: Prices increase rapidly as the number of subscribers increases

Best features

  • - Connect all your tools

  • - A/B testing

  • - E-commerce integration

  • - Advanced reporting and analytics

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Send the right message at the right time

  • - Design impactful emails

Mailchimp pricing

Free

Essentials

$69 / month

Standard

$100 / month

Premium

$350 / month
50% off the Standard plan for 6 months (Save $1,870)
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logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Zoho campaigns

HubSpot has more positive reviews than Zoho campaigns: 93 vs 82

HubSpot is better at support than Zoho campaigns: 4.4 vs 4.0

HubSpot is easier to use than Zoho campaigns: 4.4 vs 4.0

Zoho campaigns is more versatile than HubSpot: 91 vs 62

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

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logo constant contact

Description

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

Constant Contact compared to Zoho campaigns

Constant Contact is a better solution based on percentage of positive reviews than Zoho campaigns: 85 vs 82

Constant Contact's user interface is more convenient than Zoho campaigns: 4.5 vs 4.0

Zoho campaigns pricing plans are more competitive than Constant Contact: 4.3 vs 4.0

Constant Contact has more options than Zoho campaigns: 147 vs 91

Constant Contact: Pros & Cons

Ease of use: The tool is easy to use
Software integrations: You can connect many software to Constant Contact
Audience segmentation: The solution offers relevant segmentation features
Expensive solution: The platform is relatively expensive for small companies
Personalization: More email personalization options would be beneficial
Customer service: Many users are not satisfied with the responsiveness of support

Best features

  • - Access comprehensive performance reports

  • - Benefit from the efficiency of Automated Marketing

  • - Connect Constant Contact with professional tools

  • - Grow your contact list quickly

  • - Create attractive marketing content

  • - Streamline your email marketing with Email Automation

  • - Track and analyze your campaigns with Google Analytics Integration

  • - Enhance engagement with social media integration

Constant Contact pricing

Lite

$12 / month

Standard

$35 / month

Premium

$80 / month
50% off for up to 1 year on the Core and Plus plans. (Save $246)
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logo omnisend

Description

Benefit from an easy-to-use, comprehensive, and powerful solution for your e-commerce platform. Omnisend helps you convert your prospects and retain your existing customers.

Omnisend compared to Zoho campaigns

Omnisend has better positive reviews than Zoho campaigns: 97 vs 82

Omnisend is better at customer support than Zoho campaigns: 4.6 vs 4.0

Omnisend is better at ease to use than Zoho campaigns: 4.6 vs 4.0

Omnisend is better at value for money than Zoho campaigns: 4.5 vs 4.3

Omnisend has more options than Zoho campaigns: 102 vs 91

Omnisend: Pros & Cons

Integration: The tool integrates with all major e-commerce platforms
Evolution: The software is regularly updated and offers new services
Features: This email marketing solution for e-commerce offers many automation and personalization services
Limitation: The software does not offer the same marketing benefits outside of e-commerce
Price: The price can be high for a small business
Handling: The learning curve is steep for those who do not have a solid foundation in the field

Best features

  • - Personalize your campaigns with Dynamic Content

  • - Engage customers with Web Push Notifications

  • - Develop email campaigns effortlessly

  • - Target your customers precisely

  • - Easily build landing pages with a drag-and-drop editor

  • - Offer an omnichannel experience to your customers

  • - Benefit from Marketing Automation

  • - Optimize the performance of your campaigns

Omnisend pricing

Free

Standard

$16 / month

Pro

$59 / month
10% off the monthly Pro Plan (Save $199)
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logo getresponse

Description

GetResponse is a comprehensive email marketing and automation platform designed to help businesses grow their online presence. It combines powerful tools and AI solutions to aid in list building, lead generation, and effective communication with audiences.

GetResponse compared to Zoho campaigns

GetResponse is better at customer service than Zoho campaigns: 4.2 vs 4.0

GetResponse is more user friendly than Zoho campaigns: 4.5 vs 4.0

Zoho campaigns is better at value for money than GetResponse: 4.3 vs 4.2

Zoho campaigns has more features than GetResponse: 91 vs 52

GetResponse: Pros & Cons

Comprehensive toolset: GetResponse offers a wide range of features including email marketing, automation, webinars, and landing pages
Ease of use: With its user-friendly interface and drag-and-drop editors, GetResponse makes it easy for you to create professional emails without prior technical knowledge
Advanced automation: GetResponse’s advanced automation capabilities allow for sophisticated targeting and segmentation
Pricing flexibility: While GetResponse offers various pricing tiers, the costs can add up as you add more subscribers and require additional features
Complexity in features: Some users may find the wide array of features overwhelming, especially small businesses that might not need such extensive functionalities
Email deliverability issues: Some users have reported issues with email deliverability, which can affect the overall effectiveness of campaigns

Best features

  • - Webinars

  • - Email marketing

  • - Marketing automation

  • - Landing pages

  • - Conversion funnels

  • - Analytics and reporting

  • - List management

  • - Transactional emails

GetResponse pricing

Free

Email Marketing

$16 / month

Marketing Automation

$56 / month

Ecommerce Marketing

$111 / month

GetResponse MAX

$1185 / month
15% off monthly plans for 1 year (Save $712)
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logo sendinblue

Description

Brevo centralizes all your marketing and sales activity, from emailing to marketing automation to social media advertising. Access all the tools you need to boost your sales - in one place!

Brevo (ex. Sendinblue) compared to Zoho campaigns

Brevo (ex. Sendinblue) has better positive reviews compared to Zoho campaigns: 93 vs 82

Brevo (ex. Sendinblue) is better at customer service than Zoho campaigns: 4.6 vs 4.0

Brevo (ex. Sendinblue) is easy to use compared to Zoho campaigns: 4.6 vs 4.0

Brevo (ex. Sendinblue) pricing plans are more competitive than Zoho campaigns: 4.5 vs 4.3

Zoho campaigns has more options than Brevo (ex. Sendinblue): 91 vs 87

Brevo (ex. Sendinblue): Pros & Cons

Automation features: The platform’s email automation is powerful, flexible and relevant
Free CRM software: All price plans come with an integrated sales CRM
Customer support: Customer service is responsive and can be reached via email, live chat or phone
Free plan: The 300 daily email limit is too restrictive
Software integrations: Brevo's emailing tool offers a limited number of integrations
Email customization: The solution has few email templates available

Best features

  • - Marketing automation

  • - Contact management

  • - Email marketing

  • - SMS marketing

  • - Landing pages

  • - CRM integration

  • - Analytics and reporting

  • - Transactional emails

Brevo (ex. Sendinblue) pricing

Free

Brevo Plus

Contact sales

Starter

$25 / month

Business

$65 / month

Popular

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logo activecampaign

Description

ActiveCampaign enables you to reach your target audience, guide your customers through the conversion funnel, and significantly increase your growth. This SaaS-based marketing platform is therefore ideal for optimizing your sales process.

ActiveCampaign compared to Zoho campaigns

ActiveCampaign has better positive reviews than Zoho campaigns: 94 vs 82

ActiveCampaign is better at customer support than Zoho campaigns: 4.5 vs 4.0

ActiveCampaign is easier to set up than Zoho campaigns: 4.5 vs 4.0

ActiveCampaign is more suitable for small businesses thanks to its good value for money than Zoho campaigns: 4.4 vs 4.3

Zoho campaigns has more functions than ActiveCampaign: 91 vs 90

ActiveCampaign: Pros & Cons

Email deliverability: The emailing platform has an excellent email deliverability rate
Email editor: The email design tool is powerful and offers great versatility
CRM integration: Automation increases campaign performance
Learning curve: It takes time to understand and master the advanced features of the software
Analysis reports: The reports and information provided by the solution are sometimes not very readable
Free plan: Active Campaign does not offer a free plan

Best features

  • - Targeted and personalized email advertising

  • - Benefit from personal support

  • - Customizable marketing automations

  • - Marketing automation at its best

  • - A high-performance CRM to outperform the competition

  • - Customer engagement has never been more important

  • - AI-powered sales forecast

  • - Conversational email marketing

ActiveCampaign pricing

Enterprise

Contact sales

Plus

$93 / month

Professional

$386 / month
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logo mailerlite

Description

MailerLite provides a user-friendly and affordable email marketing solution for small businesses and entrepreneurs. It offers advanced features such as automation, landing pages, and A/B testing, along with excellent customer support, making it an attractive option for those looking to grow their business through email marketing.

MailerLite compared to Zoho campaigns

MailerLite has better positive reviews compared to Zoho campaigns: 96 vs 82

MailerLite is better at customer service than Zoho campaigns: 5.0 vs 4.0

MailerLite is easy to use compared to Zoho campaigns: 4.5 vs 4.0

MailerLite pricing plans are more competitive than Zoho campaigns: 4.8 vs 4.3

Zoho campaigns is more versatile than MailerLite: 91 vs 81

MailerLite: Pros & Cons

Accessible to beginners: The clear interface is ideal for beginners
Customer support: Fast, reliable support for user queries
Excellent deliverability: Mail sent via MailerLite arrives at its destination
Pro features: Detailed email reporting, spam testing and advanced automation are missing
Video inserts: The procedure for adding videos to emails is not very intuitive
Free plan: The free pricing plan does not include newsletter templates or landing pages

Best features

  • - Grow your list with customizable forms

  • - Track your results with real-time analytics

  • - Forms management

  • - Sales analytics

  • - Simplify your marketing with drag-and-drop editor

  • - Automate your workflows with automation

  • - Collaborate with your team with multi-user accounts

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Campaigner Logo

Description

Campaigner is a powerful email marketing software that helps businesses of all sizes create, send, and track professional email campaigns. With advanced features like automation, segmentation, and A/B testing, Campaigner empowers marketers to engage their audience, drive conversions, and ultimately, achieve their business goals.

Campaigner compared to Zoho campaigns

Campaigner has better positive reviews compared to Zoho campaigns: 83 vs 82

Zoho campaigns is better at customer service than Campaigner: 4.0 vs 3.9

Zoho campaigns is more user friendly than Campaigner: 4.0 vs 3.7

Zoho campaigns is better at value for money than Campaigner: 4.3 vs 3.9

Campaigner: Pros & Cons

Cost-effective marketing: Campaigner provides affordable email marketing solutions for startups
Metrics and analytics: Campaigner provides in-depth metrics and analytics to measure the success of your email campaigns.
Automation and personalization: Campaigner allows you to automate and personalize your email campaigns for better engagement
Costly Plans: The pricing for Campaigner's plans might be higher compared to other similar email marketing software options.
Limited Integrations: Campaigner may have limited integration options with other software tools, limiting its functionality
Steep Learning Curve: Using Campaigner may require a significant investment of time and effort to learn and master its features

Best features

  • - Comprehensive Reporting and Analytics

  • - Powerful Email Marketing

  • - Marketing Automation Made Easy

  • - Segmentation and List Management

  • - Integration with E-commerce Platforms

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logo klaviyo

Description

Klaviyo is your complete e-commerce marketing solution, offering advanced tools to drive sales, engage customers, and optimize your online store. Harness the power of personalized email campaigns, automation, and insightful analytics for e-commerce excellence.

Klaviyo compared to Zoho campaigns

Klaviyo has better positive reviews than Zoho campaigns: 95 vs 82

Klaviyo is better at customer support than Zoho campaigns: 4.4 vs 4.0

Klaviyo is better at ease to use than Zoho campaigns: 4.5 vs 4.0

Klaviyo is better at value for money than Zoho campaigns: 4.4 vs 4.3

Zoho campaigns is better at number of features than Klaviyo: 91 vs 89

Klaviyo: Pros & Cons

Personalization and segmentation: Klaviyo excels in personalizing marketing campaigns and segmenting audiences based on behavior and demographics
Robust e-commerce focus: Klaviyo is tailored specifically for e-commerce businesses, making it highly effective for this niche
Integration and automation: Klaviyo seamlessly integrates with popular e-commerce platforms and offers powerful automation features, allowing businesses to automate marketing processes and drive customer engagement with ease
Pricing complexity: Klaviyo's pricing can be complex, as it is based on the number of contacts or subscribers, and it can become expensive as your contact list grows
Learning curve: While Klaviyo offers a wide range of features, it can have a steep learning curve, especially for users new to email marketing and automation
Limited non-e-commerce use: Klaviyo is primarily designed for e-commerce businesses

Best features

  • - Integration

  • - Analytics and reporting

  • - SMS marketing

  • - Marketing automation

  • - Personalization

  • - Customer insights

  • - Email marketing

  • - Segmentation

Klaviyo pricing

Free

Email

$45 / month

Email and SMS

$60 / month
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Salesforce Marketing Cloud Logo

Description

Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web. With features like automation, analytics, and customer journey mapping, Salesforce Marketing Cloud empowers marketers to deliver highly relevant and engaging experiences to their customers, ultimately driving better ROI and customer satisfaction.

Salesforce marketing cloud compared to Zoho campaigns

Zoho campaigns has better positive reviews compared to Salesforce marketing cloud: 82 vs 78

Zoho campaigns is better at customer service than Salesforce marketing cloud: 4.0 vs 3.5

Zoho campaigns is easier to use than Salesforce marketing cloud: 4.0 vs 3.5

Zoho campaigns is more suitable for small businesses thanks to its good value for money than Salesforce marketing cloud: 4.3 vs 3.7

Salesforce marketing cloud has more features than Zoho campaigns: 154 vs 91

Salesforce marketing cloud: Pros & Cons

Powerful marketing automation: Salesforce Marketing Cloud automates repetitive tasks, saving you time and effort
Comprehensive customer journey tracking: Gain insights into your customers' behavior at every touchpoint, enabling personalized marketing campaigns
Seamless integration with other Salesforce products: Easily connect Marketing Cloud with Sales Cloud to streamline your sales and marketing processes.
Limited automation capabilities: Salesforce Marketing Cloud may not offer as advanced automation features as other marketing platforms
Costly implementation and maintenance: Implementing and maintaining Salesforce Marketing Cloud can be expensive for a young entrepreneur starting out
Steep learning curve: It may take time to fully understand and utilize all the features and functionalities of Salesforce Marketing Cloud.

Best features

  • - Analytics and Reporting

  • - Targeted Email Marketing

  • - Social Media Management

  • - Customer Journey Mapping

  • - Marketing Automation

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zoho campaigns logo

Description

Zoho Campaigns is an email marketing software for businesses of all sizes. It offers features such as customizable templates, audience segmentation, and performance tracking. The platform integrates with various CRM systems, social media platforms, and Google applications to streamline marketing efforts. It also provides automation tools for creating targeted email campaigns, improving customer engagement and conversion rates.

Zoho campaigns: Pros & Cons

Ease of Use: Zoho Campaigns has a user-friendly interface that makes it easy for users to create and manage email campaigns
Comprehensive Analytics: The software provides detailed reports and analytics that help users track the performance of their campaigns and make data-driven decisions
Integration Capabilities: Zoho Campaigns seamlessly integrates with other Zoho products and various third-party applications, enhancing its functionality and making it a versatile tool for businesses.
Limited customization options: Zoho Campaigns doesn't offer extensive customization options, which can limit the ability to tailor campaigns to specific needs
User interface complexity: Some users find the interface of Zoho Campaigns to be complex and not very intuitive, which can make it difficult for beginners to navigate
Limited integration capabilities: While Zoho Campaigns does integrate with other Zoho products, it may not integrate as seamlessly with other third-party applications or software.

Best features

  • - Email Campaign Management

  • - Social Media Integration

  • - Marketing Automation

  • - A/B Testing

  • - Detailed Analytics

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emailoctopus logo

Description

EmailOctopus is a cost-effective email marketing software that allows users to send bulk emails via Amazon's Simple Email Service (SES). It offers features like customizable templates, automation, analytics, and integrations with other platforms. This tool is ideal for businesses seeking a simple, reliable solution for managing and tracking their email campaigns.

Emailoctopus compared to Zoho campaigns

Emailoctopus has better positive reviews than Zoho campaigns: 96 vs 82

Emailoctopus is better at customer support than Zoho campaigns: 4.8 vs 4.0

Emailoctopus's user interface is more convenient than Zoho campaigns: 4.8 vs 4.0

Emailoctopus pricing plans are more competitive than Zoho campaigns: 4.5 vs 4.3

Emailoctopus is better at number of features than Zoho campaigns: 96 vs 91

Emailoctopus: Pros & Cons

Cost-effective: EmailOctopus offers affordable pricing plans, making it a cost-effective solution for email marketing
User-friendly Interface: The software has a simple and intuitive interface, making it easy for users to navigate and manage their email campaigns
Advanced analytics: EmailOctopus provides detailed analytics and reports on campaign performance, helping users to track and improve their email marketing strategies.
Limited design options: EmailOctopus provides fewer templates and design options compared to other email marketing tools
Lack of advanced features: The software lacks sophisticated features such as A/B testing, advanced automation, and detailed analytics

Best features

  • - User-Friendly Interface

  • - Customizable Templates

  • - Third-Party Integrations

  • - Real-Time Analytics

  • - Cost-Effectiveness

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upviral logo

Description

UpViral is a powerful cloud-based software designed for businesses to run viral marketing campaigns. It allows users to create and manage referral programs, contests, giveaways, and waitlists. UpViral aims to boost customer engagement, increase brand exposure, and generate more leads and sales. It offers features like email automation, A/B testing, fraud detection, and detailed analytics.

Upviral compared to Zoho campaigns

Upviral has more positive reviews than Zoho campaigns: 99 vs 82

Upviral is better at support than Zoho campaigns: 5.0 vs 4.0

Upviral is easy to use compared to Zoho campaigns: 4.5 vs 4.0

Upviral pricing plans are more competitive than Zoho campaigns: 4.9 vs 4.3

Zoho campaigns has more features than Upviral: 91 vs 38

Upviral: Pros & Cons

Ease of Use: UpViral's user-friendly interface makes it easy for users to navigate and utilize its features
Advanced Tracking Capabilities: UpViral offers detailed tracking and analytics which allows users to monitor their campaign progress effectively
High Customization: The software provides high customization options, enabling users to tailor their campaigns according to their specific needs.
High price: UpViral is quite expensive compared to other similar software, which might be a barrier for small businesses or startups
Limited customization: The software does not offer extensive customization options for the campaigns, which can limit the creativity and uniqueness of the marketing strategies
Learning curve: UpViral has a steep learning curve, especially for non-tech savvy users, making it difficult to understand and use effectively.

Best features

  • - Customizable Campaign Templates

  • - A/B Testing

  • - Real-Time Analytics

  • - Fraud Detection

  • - Automated Email Follow-ups

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