13 Best Alternatives to Insider in May 2024

Alternatives & Competitors to Insider

  1. 1. Mailchimp
  2. 2. Segment
  3. 3. MoEngage
  4. 4. CleverTap
  5. 5. WebEngage
  6. 6. Adobe Commerce
  7. 7. Bloomreach
  8. 8. Emarsys
  9. 9. Klaviyo
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Here are competitors or alternatives to Insider and other similar Growth Marketing software. You need to consider some important factors when choosing a tool like Insider for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Insider that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Insider. Discover sofware like Mailchimp, Segment, MoEngage or CleverTap.

List of Alternatives to Insider

From Growth Marketing tools, we have selected the best alternatives to Insider based on reviews for each solution and similarities with Insider. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo mailchimp

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Insider

Insider is a better solution based on percentage of positive reviews than Mailchimp: 95 vs 92

Insider is a better solution for customer support than Mailchimp: 4.5 vs 4.0

Insider is more suitable for small businesses thanks to its good value for money than Mailchimp: 4.5 vs 4.4

Mailchimp has more functions than Insider: 139 vs 131

Mailchimp: Pros & Cons

Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user
High price: Prices increase rapidly as the number of subscribers increases

Best features

  • - Connect all your tools

  • - A/B testing

  • - E-commerce integration

  • - Advanced reporting and analytics

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Send the right message at the right time

  • - Design impactful emails

Mailchimp pricing

Free

Essentials

$69 / month

Standard

$100 / month

Premium

$350 / month
50% off the Standard plan for 6 months (Save $1,870)
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logo segment

Description

Segment allows you to collect data from your web and mobile applications and provides key information about your customers and users for your marketing and product teams.

Segment compared to Insider

Segment is a better solution based on percentage of positive reviews than Insider: 97 vs 95

Segment is a better solution for customer support than Insider: 4.8 vs 4.5

Segment's user interface is more convenient than Insider: 4.8 vs 4.5

Segment pricing plans are more competitive than Insider: 4.6 vs 4.5

Insider is more versatile than Segment: 131 vs 97

Segment: Pros & Cons

Support: The customer service is attentive and available
Ease of use: Implementation is fast and many integrations are available
Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time
Price: Can be expensive for some users or for small companies
Coding: It is sometimes necessary to know how to code to have access to certain features
Maintenance required: Companies must budget for maintenance

Best features

  • - Integrations

  • - Unified contact files

  • - Real-time audiences

  • - Customer journey and touch points

  • - Track the performance of your mobile apps

  • - Track customer behavior across your e-commerce site

  • - Store and analyze data easily

  • - Collect data from servers

Segment pricing

Free

Business

Contact sales

Team

$120 / month
$50,000 in credits for 1 year (Save $50,000)
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logo moengage

Description

To accelerate your business growth, MoEngage offers a program for startups. The tool is ideal for increasing customer engagement and significantly improving your profitability.

MoEngage compared to Insider

MoEngage has better positive reviews than Insider: 96 vs 95

MoEngage is better at customer support than Insider: 4.6 vs 4.5

Insider's user interface is more convenient than MoEngage: 4.5 vs 4.3

Insider pricing plans are more competitive than MoEngage: 4.5 vs 4.4

Insider has more features than MoEngage: 131 vs 86

MoEngage: Pros & Cons

Ease of use: The tool is easy and pleasant to use
Omnichannel: Engagement campaigns can be sent simultaneously across multiple platforms
Responsive support: MoEngage software support is professional and responsive
Lack of precision: Segmentation and cohort design can lack precision
Mobile experience: The MoEngage solution is not mobile-friendly
Bugs: Some users report the present of a number of bugs

Best features

  • - Analyze your campaigns in detail

  • - Benefit from comprehensive support

  • - Automate your marketing tasks

  • - Leverage AI to predict user actions

  • - Improve acquisition ROI

  • - Onboard your customers efficiently

  • - Connect your favorite apps

  • - Boost conversions with personalized messaging

MoEngage pricing

Scale

Contact sales

Grow

Book a demo
50% off for the first year (Save $5,994)
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logo clevertap

Description

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

CleverTap compared to Insider

Insider has better positive reviews compared to CleverTap: 95 vs 92

Insider pricing plans are more competitive than CleverTap: 4.5 vs 4.1

Insider has more features than CleverTap: 131 vs 80

CleverTap: Pros & Cons

Analytics reporting: The platform’s analytics features are extensive and powerful
Automation: The marketing automation options are relevant
Customer service: The Clevertap customer retention tool has an excellent customer support team
Complex to use: It is difficult for some users to integrate Clevertap into a website
Pricing plan: The price of the tool can increase rapidly depending on the size of the company
Query processing: With a large data set, slowness can be observed

Best features

  • - Track and analyze user behavior in real-time

  • - Significantly increase your revenues

  • - Create cross-channel campaigns easily

  • - Effectively segment your customer base

  • - Benefit from a robust infrastructure

  • - Create personalized experiences with AI-powered recommendations

  • - Optimize your campaigns with A/B testing

  • - Automate your user retention strategy with Journeys

CleverTap pricing

Advanced

Contact sales

Cutting Edge

Contact sales

Essentials

$99 / month
50% off the Essentials plan for 1 year (Save $450)
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logo webengage

Description

WebEngage offers a program to support startups. The platform helps you build a solid foundation by improving the customer experience and boosting your retention rate to build growth over time.

WebEngage compared to Insider

WebEngage has better positive reviews compared to Insider: 97 vs 95

Insider pricing plans are more competitive than WebEngage: 4.5 vs 4.3

Insider has more options than WebEngage: 131 vs 129

WebEngage: Pros & Cons

Effective customer engagement: WebEngage allows you to engage and communicate with your customers in a personalized manner
Enhanced customer retention: With WebEngage's targeted campaigns, you can increase customer loyalty and retention rates
Data-driven decision making: WebEngage provides insightful analytics and reports to help you make data-driven business decisions
Costly for small businesses: The pricing of WebEngage may be too high for startups and small businesses with limited budgets
Limited integration options: WebEngage may not be compatible with all the software and tools you currently use
Steep learning curve: It might take some time to fully understand and utilize all the features and functionalities of WebEngage

Best features

  • - Get access to a powerful marketing solution

  • - Boost your business growth

  • - Get personalized support

  • - Enhance your targeting abilities

  • - Learn how to make full use of the data

  • - Join a dynamic community

  • - Advanced reporting and analytics

  • - Create multi-channel campaigns

$25,000 in credits (Save $25,000)
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logo adobe commerce

Description

Adobe Commerce brings value by providing a comprehensive and flexible commerce platform that enables businesses to create engaging customer experiences, drive revenue growth, and increase operational efficiency. It offers features such as personalized product recommendations, advanced order management, and a powerful, customizable checkout process, among others.

Adobe Commerce compared to Insider

Insider has better positive reviews compared to Adobe Commerce: 95 vs 85

Insider is better at customer service than Adobe Commerce: 4.5 vs 4.0

Insider is easier to use than Adobe Commerce: 4.5 vs 3.5

Insider is more suitable for small businesses thanks to its good value for money than Adobe Commerce: 4.5 vs 4.1

Insider has more options than Adobe Commerce: 131 vs 56

Adobe Commerce: Pros & Cons

Scalability and flexibility: The platform is highly scalable and can accommodate businesses of various sizes and needs, including large product catalogs, high traffic volumes, and complex e-commerce operations
Extensive third-party extensions: Adobe Commerce has a vast number of integrations available for you to extend the software’s functionality
Robust e-commerce platform: Adobe Commerce is a powerful e-commerce solution that offers a wide range of features, from customization to advanced marketing and promotion tools
Steeper learning curve: With its extensive features and customization options, Adobe Commerce may be difficult to use for those who are new to e-commerce solutions
Higher cost: The licensing and maintenance costs associated with Adobe Commerce can be relatively higher compared to other e-commerce platforms
Technical expertise required: The solution can be complex to set up and maintain, requiring technical expertise or dedicated resources to manage it effectively

Best features

  • - Powerful analytics

  • - Ratings/Reviews

  • - Omnichannel commerce

  • - Grow your business

  • - Inventory Control

  • - Third Party Integrations

  • - Personalized shopping

  • - Seamless checkout experience

There is no deal for this product
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Bloomreach Logo

Description

Bloomreach brings value to businesses by providing them with a comprehensive and powerful SaaS platform for digital experience and commerce. With Bloomreach, companies can enhance their online presence, optimize customer experiences, and drive sales through personalized content, intelligent search, and digital marketing solutions.

Bloomreach compared to Insider

Insider has better positive reviews than Bloomreach: 95 vs 93

Bloomreach is better at customer support than Insider: 4.7 vs 4.5

Insider's user interface is more convenient than Bloomreach: 4.5 vs 4.4

Bloomreach has more functions than Insider: 317 vs 131

Bloomreach: Pros & Cons

Increased revenue: With Bloomreach's AI-powered search and merchandising, you can improve conversion rates and generate more sales
Time-saving: Bloomreach provides personalized search results and recommendations to help you convert visitors into customers
Scalability: Bloomreach's flexible architecture allows your business to scale effortlessly, accommodating growth without compromising performance.
Limited features: Bloomreach may not have all the features required to meet your specific business needs
Expensive pricing: The cost of using Bloomreach may be prohibitive for young entrepreneurs with tight budgets
Steep learning curve: It can take time to fully understand and utilize all the functionalities of Bloomreach.

Best features

  • - Customer Experience Personalization

  • - Search Engine Optimization (SEO)

  • - Integration with other platforms

  • - Content Management

  • - Data Analysis

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Emarsys Logo

Description

Emarsys brings value to businesses by providing an all-in-one marketing platform that helps drive customer engagement, increase revenue, and build long-term customer relationships. With advanced AI capabilities and automation tools, Emarsys enables businesses to deliver personalized, timely, and relevant marketing campaigns across multiple channels. It empowers businesses to understand their customers better, optimize marketing strategies, and achieve sustainable growth.

Emarsys compared to Insider

Insider has more positive reviews than Emarsys: 95 vs 91

Emarsys is better at support than Insider: 4.6 vs 4.5

Insider is more user friendly than Emarsys: 4.5 vs 4.0

Insider is better at value for money than Emarsys: 4.5 vs 3.9

Insider is better at number of features than Emarsys: 131 vs 72

Emarsys: Pros & Cons

Efficiency boost: Emarsys automates your marketing processes, saving you time and effort
Personalized customer experience: Emarsys enables you to tailor your marketing campaigns to individual customers, increasing engagement and ROI
Data-driven insights: Emarsys provides in-depth analytics and reporting, helping you make data-backed decisions for your business.
Steep learning curve: It may take time and effort to fully understand and utilize all the features of Emarsys
Higher cost: Emarsys pricing may be higher compared to other similar SaaS solutions in the market.
Limited integrations: Emarsys may have limited integrations with other software tools, limiting your options

Best features

  • - Integrated Customer Data Platform

  • - Revenue Acceleration Suite

  • - Personalized Marketing Automation

  • - Omni-Channel Customer Engagement

  • - AI-Powered Predictive Analytics

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logo klaviyo

Description

Klaviyo is your complete e-commerce marketing solution, offering advanced tools to drive sales, engage customers, and optimize your online store. Harness the power of personalized email campaigns, automation, and insightful analytics for e-commerce excellence.

Klaviyo compared to Insider

Insider is better at customer support than Klaviyo: 4.5 vs 4.4

Insider is better at value for money than Klaviyo: 4.5 vs 4.4

Insider is better at number of features than Klaviyo: 131 vs 89

Klaviyo: Pros & Cons

Personalization and segmentation: Klaviyo excels in personalizing marketing campaigns and segmenting audiences based on behavior and demographics
Robust e-commerce focus: Klaviyo is tailored specifically for e-commerce businesses, making it highly effective for this niche
Integration and automation: Klaviyo seamlessly integrates with popular e-commerce platforms and offers powerful automation features, allowing businesses to automate marketing processes and drive customer engagement with ease
Pricing complexity: Klaviyo's pricing can be complex, as it is based on the number of contacts or subscribers, and it can become expensive as your contact list grows
Learning curve: While Klaviyo offers a wide range of features, it can have a steep learning curve, especially for users new to email marketing and automation
Limited non-e-commerce use: Klaviyo is primarily designed for e-commerce businesses

Best features

  • - Integration

  • - Analytics and reporting

  • - SMS marketing

  • - Marketing automation

  • - Personalization

  • - Customer insights

  • - Email marketing

  • - Segmentation

Klaviyo pricing

Free

Email

$45 / month

Email and SMS

$60 / month
There is no deal for this product
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onesignal logo

Description

OneSignal is a high-volume, multi-platform push notification service. It enables businesses to send mobile and web push notifications, in-app messages, and emails to their users. Features include targeting capabilities, A/B testing, and real-time analytics. It supports all major native and mobile platforms. Ideal for developers and marketers seeking to engage and retain users effectively.

Onesignal compared to Insider

Onesignal has more positive reviews than Insider: 96 vs 95

Insider is more versatile than Onesignal: 131 vs 44

Onesignal: Pros & Cons

Ease of Use: OneSignal provides a user-friendly interface that makes it easy for users to navigate and use the software
High Customizability: OneSignal allows users to customize their push notifications to fit their specific needs, such as adjusting the timing, frequency, and content of notifications
Wide Platform Support: OneSignal supports a wide range of platforms including web, mobile, and email, making it a versatile tool for reaching audiences across different channels.
Limited Customization: OneSignal's customization options are somewhat limited, which can make it difficult to tailor notifications to specific user groups
Complexity: The software can be complex and difficult for beginners to navigate, especially without adequate support
Inconsistent Delivery: Some users have reported issues with notifications not always being delivered or being delivered late.

Best features

  • - Multi-platform support

  • - Real-time tracking and A/B testing

  • - Segmentation and automation

  • - Detailed analytics

  • - Integration capabilities

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notifyvisitors logo

Description

NotifyVisitors is a comprehensive user engagement and marketing automation tool. It offers features like push notifications, in-app messages, surveys, and banners to help businesses engage their audience and enhance conversion rates. It's designed for businesses of all sizes, providing real-time analytics and A/B testing capabilities for effective marketing strategies. Its user-friendly interface allows easy customization of campaigns to suit specific business needs.

Notifyvisitors compared to Insider

Notifyvisitors has better positive reviews compared to Insider: 100 vs 95

Notifyvisitors is better at customer service than Insider: 5.0 vs 4.5

Notifyvisitors is more user friendly than Insider: 5.0 vs 4.5

Notifyvisitors is better at value for money than Insider: 4.9 vs 4.5

Insider has more features than Notifyvisitors: 131 vs 85

Notifyvisitors: Pros & Cons

User-friendly interface: NotifyVisitors has an intuitive and easy-to-navigate interface that allows users to quickly understand and use the software
Broad range of features: The software offers a wide array of features including push notifications, surveys, banners, and A/B testing, providing a comprehensive tool for marketers
Real-time analytics: NotifyVisitors provides real-time data and analytics that help businesses make informed decisions and improve their marketing strategies.
Limited Customization: NotifyVisitors offers limited options for customization, which may not meet the specific needs of all businesses
Difficult Interface: Some users have reported that the software's interface is not user-friendly and can be difficult to navigate
Lack of Customer Support: There have been complaints about the lack of prompt and effective customer support from NotifyVisitors.

Best features

  • - Real-time, personalized notifications

  • - Push notifications

  • - In-app messaging and surveys

  • - Integration with third-party applications

  • - User-friendly interface and customizable options

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logo xeno

Description

Xeno is a conversational, collaborative, multi-channel and multilingual messaging system that accelerates your sales.

Xeno compared to Insider

Insider is a better solution based on percentage of positive reviews than Xeno: 95 vs 85

Xeno is a better solution for customer support than Insider: 4.6 vs 4.5

Insider pricing plans are more competitive than Xeno: 4.5 vs 4.4

Insider has more functions than Xeno: 131 vs 52

Best features

  • - Affordable pricing plans

  • - Streamlined team collaboration

  • - Personalized customer support

  • - Easy email integration

  • - Customized automated workflows

  • - Robust analytics and data insights

  • - Advanced sales funnel management

  • - Mobile-optimized platform

Xeno pricing

Voyager

Contact sales

Sputnik

$240 / month
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logo batch

Description

Batch allows you to target and segment your users with push notifications and in-app messages. This platform also allows automating your campaigns for more engagement.

Batch compared to Insider

Batch has better positive reviews than Insider: 100 vs 95

Batch is better at customer support than Insider: 5.0 vs 4.5

Batch is easier to set up than Insider: 5.0 vs 4.5

Insider is more versatile than Batch: 131 vs 30

Best features

  • - Smartly segment your targets

  • - Access your performance results

  • - Efficient security and customer service

  • - Access APIs and SDKs

  • - A/B testing capabilities

  • - Advanced analytics

  • - Manage and set up mobile campaigns easily

  • - Personalized messaging

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