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13 Best Alternatives to Serpstat in May 2024

Alternatives & Competitors to Serpstat

  1. 1. Semrush
  2. 2. Topic
  3. 3. SE Ranking
  4. 4. Ahrefs
  5. 5. Similarweb
  6. 6. Moz
  7. 7. Serpstat
  8. 8. SpyFu
  9. 9. Seo powersuite
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Here are competitors or alternatives to Serpstat and other similar SEO software. You need to consider some important factors when choosing a tool like Serpstat for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Serpstat that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Serpstat. Discover sofware like Semrush, Topic, SE Ranking or Ahrefs.

List of Alternatives to Serpstat

From SEO tools, we have selected the best alternatives to Serpstat based on reviews for each solution and similarities with Serpstat. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo semrush

1. Semrush
4.4 (5 reviews)
1 deal available

SEO Content Marketing

Description

SEMRush is a comprehensive tool that gives you access to all the data you need to set up your perfect web marketing strategy. From SEO competitor strategy analysis to creating content marketing that ranks, get all the information you need to optimize your online presence.

Semrush compared to Serpstat

Serpstat is better at customer support than Semrush: 4.7 vs 4.5

Serpstat is more suitable for small businesses thanks to its good value for money than Semrush: 4.7 vs 4.3

Semrush has more functions than Serpstat: 102 vs 39

Semrush: Pros & Cons

Keyword search: The keyword search features are comprehensive
Detailed reporting: The data provided by the tool is relevant
Toxic elements: The solution identifies toxic elements such as spammy backlinks
High price: Semrush’s pricing plans are expensive, especially for small businesses
User-unfriendly interface: The dashboard requires a high degree of understanding and experience
Getting started: The learning curve is high. Learning can be long and complex

Best features

  • - Optimize your SEO

  • - Offer content adapted to your target audience

  • - Carry out market research

  • - Improve your ad campaigns (PPC Keywords)

  • - Define a competitive strategy for your social networks

  • - Track your brand reputation

  • - Understand user behavior

  • - Organize projects efficiently

Semrush pricing

Pro

$130 / month

Guru

$250 / month

Business

$500 / month
14 days free on the Pro plan (Save $59)
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logo usetopic

2. Topic
3.6 (5 reviews)
1 deal available

SEO

Description

Topic helps you beat your competitors and write the perfectly optimized content while saving you from the nightmare that is manual research

Topic compared to Serpstat

Topic has more positive reviews than Serpstat: 100 vs 97

Topic is better at support than Serpstat: 5.0 vs 4.7

Topic is more user friendly than Serpstat: 5.0 vs 4.5

Topic is better at value for money than Serpstat: 4.9 vs 4.7

Serpstat has more options than Topic: 39 vs 16

Topic: Pros & Cons

Efficient research: Provides research-backed suggestions, accelerating content creation
User-friendly: Intuitive interface suits various users, aiding quick adaptation
Creative content ideas: Generates engaging topics and headlines for content creators
Limited niche coverage: May not cater comprehensively to all industries or niches
Subscription cost: Cost could be a concern for budget-conscious startups or individuals
Algorithm reliance: Dependency on algorithm may not align perfectly with unique brand voices

Best features

  • - Content optimization

  • - Content writing

  • - Marketing insights

  • - Collaboration

  • - Email campaigns

  • - Website builder

  • - Copilot

  • - Social media management

40% off for 3 months (Save $358)
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SE Ranking Logo

3. SE Ranking
5.0 (5 reviews)

SEO

Description

SE Ranking is a powerful SEO software platform that helps businesses improve their online visibility and drive more organic traffic to their websites. With a range of robust features, including keyword tracking, competitor analysis, backlink monitoring, and website auditing, SE Ranking empowers entrepreneurs to optimize their websites and achieve higher rankings in search engine results.

SE Ranking compared to Serpstat

Serpstat is a better solution for customer support than SE Ranking: 4.7 vs 4.5

Serpstat is more suitable for small businesses thanks to its good value for money than SE Ranking: 4.7 vs 4.6

Serpstat is more versatile than SE Ranking: 39 vs 37

SE Ranking: Pros & Cons

Comprehensive SEO analysis: SE Ranking provides a detailed analysis of your website's SEO performance
Competitor research: SE Ranking allows you to spy on your competitors and discover their most successful strategies
All-in-one SEO platform: SE Ranking provides a complete set of tools for keyword research, backlink analysis, and more.
Limited keyword tracking: SE Ranking may not offer as in-depth keyword tracking compared to other SEO tools
Steep learning curve: The platform may require a significant amount of time and effort to fully understand and utilize its features
Pricing options: The pricing plans of SE Ranking might not be as flexible or suitable for young entrepreneurs with limited budgets.

Best features

  • - All-in-one SEO platform

  • - Competitor research

  • - Website audit

  • - Keyword rank tracking

  • - Backlink analysis

  • - On-page SEO checker

  • - Keyword research and analysis

  • - Social media management

SE Ranking pricing

Essential

$51 / month

Pro

$104 / month

Business

$237 / month
There is no deal for this product
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Ahrefs Logo

4. Ahrefs
4.6 (5 reviews)

SEO

Description

Ahrefs is a powerful SEO tool that brings immense value to businesses and marketers. With its comprehensive suite of features, Ahrefs helps users analyze and optimize their websites for better search engine rankings.

Ahrefs compared to Serpstat

Ahrefs has more positive reviews than Serpstat: 98 vs 97

Serpstat is better at support than Ahrefs: 4.7 vs 4.5

Serpstat pricing plans are more competitive than Ahrefs: 4.7 vs 4.3

Serpstat is better at number of features than Ahrefs: 39 vs 26

Ahrefs: Pros & Cons

Comprehensive SEO insights: Ahrefs provides in-depth data and analytics to help you optimize your website's performance
Link building opportunities: Ahrefs helps you identify high-quality backlink opportunities to improve your website's authority
Competitor analysis: Ahrefs allows you to spy on your competitors' strategies and uncover new opportunities
Steep learning curve: Ahrefs can be complex and may take time to learn and fully utilize its features
Expensive pricing: Ahrefs pricing plans can be costly, especially for small and early-stage startups
Limited keyword tracking: Ahrefs has a limited number of keywords that you can track at once

Best features

  • - Keyword research

  • - Site audit

  • - Rank tracking

  • - Competitor analysis

  • - Organic traffic analysis

  • - Link intersect

  • - Comprehensive backlink analysis

  • - Content explorer

There is no deal for this product
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logo similarweb

5. Similarweb
5.0 (5 reviews)

Data Analytics

Description

Similarweb provides valuable insights and data about your website and your competitors' websites. It allows you to analyze web traffic, user engagement, keyword rankings, and other important metrics to optimize your online presence and make data-driven decisions.

Similarweb compared to Serpstat

Serpstat has more positive reviews than Similarweb: 97 vs 95

Serpstat is better at support than Similarweb: 4.7 vs 4.3

Similarweb is more user friendly than Serpstat: 4.7 vs 4.5

Serpstat is better at value for money than Similarweb: 4.7 vs 4.1

Serpstat is better at number of features than Similarweb: 39 vs 33

Similarweb: Pros & Cons

Competitive analysis: It allows you to analyze your competitors' online performance, identifying their strengths and weaknesses
Comprehensive data: Similarweb offers a wide range of data and insights about websites and apps
User-friendly interface: Similarweb provides a user-friendly interface and visualizations that make complex data easy to understand
Costly subscription: Similarweb's premium features can be expensive, particularly for smaller businesses with limited budgets
Data accuracy: While the platform provides valuable estimates, the data may not always be 100% accurate
Limited access to certain websites: SimilarWeb may not have access to data for some websites, particularly those with low traffic or strict privacy settings

Best features

  • - Website engagement metrics

  • - Traffic analysis

  • - Audience insights

  • - Competitive analysis

  • - Keyword research

  • - Mobile app insights

  • - Industry and category benchmarks

  • - Market share and audience overlap

Similarweb pricing

Team

Contact sales

Enterprise

Contact sales

Starter

$149 / user / month

Professional

$399 / user / month
There is no deal for this product
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Moz Pro Logo

6. Moz
5.0 (5 reviews)

SEO

Description

Moz brings value by offering a suite of SEO tools and resources that help businesses improve their online visibility, increase organic website traffic, and drive higher rankings on search engine results pages. With features like keyword research, link building, site audits, and competitive analysis, Moz empowers businesses to optimize their online presence and ultimately grow their organic search traffic and reach.

Moz compared to Serpstat

Serpstat has better positive reviews than Moz: 97 vs 91

Serpstat is better at customer support than Moz: 4.7 vs 4.5

Serpstat is more suitable for small businesses thanks to its good value for money than Moz: 4.7 vs 4.1

Moz is better at number of features than Serpstat: 50 vs 39

Moz: Pros & Cons

Enhanced SEO capabilities: Moz provides powerful tools to optimize your website and improve search engine rankings
Competitor analysis: With Moz, you can gain valuable insights into your competitors' strategies and stay one step ahead
Comprehensive reporting: Moz offers a range of detailed reports to monitor your website's performance and track your progress over time.
Limited data: Moz may not have comprehensive data on all websites, limiting its effectiveness in competitor analysis
Steep learning curve: Moz's complex features and tools may take time and effort to learn and utilize effectively.
High cost: The pricing of Moz's plans might be expensive, especially for young entrepreneurs on a tight budget

Best features

  • - On-page optimization guru

  • - Keyword explorer

  • - Site crawl diagnostics

  • - Custom reports

  • - Link building wizard

  • - Competitive insights

  • - SEO magic

  • - Analytics dashboard

There is no deal for this product
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serpstat logo

7. Serpstat
4.6 (5 reviews)

SEO

Description

Serpstat is a comprehensive SEO platform for professionals, offering solutions for keyword research, competitor analysis, backlink auditing, rank tracking, and site auditing. It provides insights into your website's SEO performance and helps you improve your search engine rankings. Ideal for marketers, SEO experts, and businesses aiming to boost their online visibility.

Serpstat: Pros & Cons

Comprehensive SEO tool: Serpstat provides a wide range of SEO services including keyword research, competitor analysis, PPC analysis, and site audit
User-friendly interface: The software has a clean and intuitive interface that makes it easy for users to navigate and find the features they need
Affordable pricing: Compared to other SEO tools in the market, Serpstat offers affordable pricing plans that suit different business sizes and budgets.
Limited data for small regions: Serpstat may not provide comprehensive data for smaller regions or less popular keywords
Complex interface: The user interface of Serpstat can be overwhelming and confusing for beginners
Slow customer support: Some users have reported slow response times from Serpstat's customer support team.

Best features

  • - Comprehensive SEO Tools

  • - Keyword Research

  • - Competitor Analysis

  • - Backlink Analysis and Rank Tracking

  • - Detailed Reports and Visual Data

There is no deal for this product
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logo spyfu

8. SpyFu
4.0 (5 reviews)

SEO

Description

SpyFu is an essential digital tool that empowers businesses and marketers to gain a competitive edge by unveiling their competitors' most guarded secrets. Dive deep into keyword strategies, PPC campaigns, and SEO rankings to optimize your online presence and outpace the competition.

SpyFu compared to Serpstat

Serpstat has better positive reviews than SpyFu: 97 vs 92

Serpstat is better at customer support than SpyFu: 4.7 vs 4.5

Serpstat is more suitable for small businesses thanks to its good value for money than SpyFu: 4.7 vs 4.3

Serpstat has more functions than SpyFu: 39 vs 13

SpyFu: Pros & Cons

Comprehensive data: SpyFu offers in-depth insights into competitors' organic and paid search activities
User-friendly interface: The platform is intuitive and easy to navigate, even for those new to digital marketing
Value for money: Compared to other competitor analysis tools, SpyFu provides a robust set of features at a competitive price point
Frequency of data updates: Although SpyFu updates its database regularly, some users might find that the frequency isn't as consistent as they'd like
Lack of integration options: Unlike some of its competitors, SpyFu doesn't offer a wide range of integration capabilities with other marketing and analytics tools

Best features

  • - Competitor keyword research

  • - PPC analysis

  • - SEO rank tracking

  • - Backlink analysis

  • - Domain history

  • - Custom reporting

  • - Keyword grouping

  • - In-depth tutorials

SpyFu pricing

Basic

$39 / month

Professional

$79 / month

Team

$299 / month
There is no deal for this product
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seo powersuite logo

9. Seo powersuite
5.0 (5 reviews)

SEO

Description

SEO PowerSuite is a comprehensive SEO software suite that combines four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. These tools assist in keyword research, site auditing, link building, and rank tracking. It's designed to help businesses improve their online visibility, drive more traffic, and achieve higher search engine rankings. The software is suitable for all levels of SEO expertise.

Seo powersuite compared to Serpstat

Serpstat is a better solution based on percentage of positive reviews than Seo powersuite: 97 vs 78

Serpstat is a better solution for customer support than Seo powersuite: 4.7 vs 4.0

Serpstat is easier to set up than Seo powersuite: 4.5 vs 4.0

Serpstat is more suitable for small businesses thanks to its good value for money than Seo powersuite: 4.7 vs 3.8

Seo powersuite has more features than Serpstat: 44 vs 39

Seo powersuite: Pros & Cons

Comprehensive SEO toolkit: SEO PowerSuite provides a complete set of tools for keyword research, rank tracking, on-page SEO audit, backlink analysis, and link building
User-friendly interface: The software has an intuitive interface that makes it easy for users to navigate and use the various tools effectively
Regular updates: SEO PowerSuite is regularly updated to keep up with the latest changes in search engine algorithms, ensuring that users always have the most current and effective SEO strategies at their disposal.
High cost: SEO PowerSuite is quite expensive, especially for small businesses or individual users
Complex interface: The software has a steep learning curve and can be difficult to navigate for beginners
Limited customer support: Some users have reported slow response times and lack of helpful solutions from the customer support team.

Best features

  • - Comprehensive SEO Tool Suite

  • - Keyword Research and Rank Tracking

  • - On-Page SEO Audit

  • - Backlink Analysis and Link Building

  • - User-Friendly with Detailed Reports

There is no deal for this product
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logo wincher

10. Wincher
4.0 (5 reviews)

SEO

Description

Wincher helps companies to get free traffic from organic search and monitor keywords performance. It is an extremely simple but powerful keyword rank tracker tool that helps you to follow your progress and SEO efforts.

Wincher compared to Serpstat

Wincher has better positive reviews compared to Serpstat: 100 vs 97

Wincher is better at customer service than Serpstat: 5.0 vs 4.7

Wincher is more user friendly than Serpstat: 5.0 vs 4.5

Wincher is better at value for money than Serpstat: 4.8 vs 4.7

Serpstat is better at number of features than Wincher: 39 vs 18

Wincher: Pros & Cons

User-friendly interface: Wincher's intuitive design makes it easy for entrepreneurs to navigate and utilize its features efficiently
Affordable pricing: Wincher offers budget-friendly plans that are perfect for young entrepreneurs just starting out
Comprehensive SEO analysis: With Wincher, you can easily track your website's performance and make data-driven decisions
Steep learning curve: It might take time for a young entrepreneur to fully understand and utilize Wincher's complex features
Scalability challenges: As the business grows, Wincher may not be able to handle large-scale SEO operations efficiently
Limited functionality: Wincher may not offer all the advanced features and integrations that other SEO tools provide

Best features

  • - Keyword rank tracker

  • - Competitor analysis

  • - Historical rankings

  • - Keyword research

  • - On-page SEO checker

  • - Backlink analysis

  • - White-label reports

  • - Local SEO

Wincher pricing

Starter

$41 / month

Business

$79 / month

Enterprise

$308 / month
There is no deal for this product
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mangools logo

11. Mangools
4.2 (5 reviews)

SEO

Description

Mangools is a comprehensive SEO tool suite designed to boost online visibility and discover marketing insights. Its key features include keyword research, SERP analysis, rank tracking, and backlink analysis. It's user-friendly, making it suitable for beginners yet powerful enough for experts. Mangools helps businesses improve their search engine ranking, understand their competition, and optimize their online presence.

Mangools compared to Serpstat

Mangools has better positive reviews than Serpstat: 98 vs 97

Serpstat is better at customer support than Mangools: 4.7 vs 4.5

Serpstat has more functions than Mangools: 39 vs 19

Mangools: Pros & Cons

User-friendly Interface: Mangools is designed with a simple and intuitive interface that makes it easy for users to navigate and use the software
Comprehensive SEO Tools: Mangools offers a suite of SEO tools including keyword research, SERP analysis, rank tracking, and backlink analysis, providing users with all they need for effective SEO management
Affordable Pricing: Compared to other SEO tools in the market, Mangools offers affordable pricing plans making it accessible for small businesses and freelancers.
Limited Free Version: The free version of Mangools is quite limited and does not offer all the features that the paid versions do
Lack of Advanced Features: Compared to some other SEO tools, Mangools lacks some advanced features like content optimization, technical SEO audits, and social media tracking
Limited Keyword Results: Mangools only provides 200 keyword suggestions per search, which might not be enough for larger SEO projects.

Best features

  • - User-friendly Interface

  • - Comprehensive SEO Tool Suite

  • - Reliable Data Sources

  • - Detailed Reports and Visual Graphs

  • - Affordable Pricing Plans

There is no deal for this product
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nightwatch logo

12. Nightwatch
4.8 (5 reviews)

SEO

Description

Nightwatch is a versatile SEO tool designed for businesses of all sizes. It offers features like rank tracking, backlink monitoring, and website audit. This software helps in improving search engine optimization by providing detailed reports and insights about website performance. It supports integration with Google Analytics, allowing users to track their SEO progress effectively. Nightwatch's user-friendly interface makes it easy for users to manage and optimize their SEO strategies.

Nightwatch compared to Serpstat

Serpstat is better at support than Nightwatch: 4.7 vs 4.5

Nightwatch is easy to use compared to Serpstat: 5.0 vs 4.5

Nightwatch pricing plans are more competitive than Serpstat: 4.8 vs 4.7

Serpstat has more options than Nightwatch: 39 vs 11

Nightwatch: Pros & Cons

Comprehensive SEO Monitoring: Nightwatch allows users to track all their SEO metrics in one place, providing a comprehensive overview of their website's performance
Advanced Segmentation: The software offers advanced data segmentation features, enabling users to drill down into their data and gain more detailed insights
User-friendly Interface: Nightwatch has a clean, intuitive interface that makes it easy for users to navigate and use the software effectively.
Limited Browser Support: Nightwatch only supports Chrome and Firefox, which could limit its usability for those who use other browsers
Complexity: The software can be complex and difficult to use for beginners or those without extensive technical knowledge
Lack of Detailed Documentation: While Nightwatch does have some documentation, it is not as comprehensive or detailed as some users may need.

Best features

  • - Comprehensive SEO Features

  • - Accurate Data and Visualizations

  • - User-Friendly Interface

  • - Robust Analytics Capabilities

  • - Integration with Other Tools

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logo dokey

13. Dokey
4.8 (5 reviews)

SEO

Description

After two years of research and development, the French start-up Octopulse has combined its expertise in SEO, Tech, and Semantics to develop the most efficient SEO writing assistant: Dokey. 

Dokey compared to Serpstat

Serpstat has better positive reviews than Dokey: 97 vs 85

Serpstat is better at customer support than Dokey: 4.7 vs 4.6

Serpstat pricing plans are more competitive than Dokey: 4.7 vs 4.4

Dokey has more functions than Serpstat: 52 vs 39

Dokey: Pros & Cons

Simplicity: No-code, easy to learn and presented as a game
Analysis: It studies both the content created by itself, but also that of other competing sites and blogs
Effectiveness: This optimized content writing tool offers great tips and features to attract organic traffic
Compatibility: The software does not work on all sites
Price: It is more expensive than many competitors
Missing features: Advanced services and more precise data would be welcome

Best features

  • - Search Intent

  • - Content Score

  • - Keyword Density

  • - Monitoring

  • - Analysis of the best positioned competitors

  • - Your objectives

  • - Relevant questions from your audience (PAA)

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