Pros from reviewers
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Valuable insights into potential clients and competitors: SpyFu provides detailed insights into potential clients, competitors, and national brands, helping users understand where they stand in comparison and informing their marketing strategies
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User-friendly interface: The software's user interface is easy to navigate, offering various ways to extend searches by identifying more competitors and studying their strategies
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Reliable source of information: SpyFu quickly adapts to changes in algorithms or data collection methods, making it a reliable source of information, especially for SEO
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Provides insights for PPC & SEO tasks: SpyFu is a crucial tool for PPC & SEO tasks, providing valuable insights into keyword and competitor research, which are key to SEO & PPC
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Quick access to information for ad campaigns: SpyFu provides quick access to information for ad campaigns with potential buyers and for optimizing campaigns, making it a valuable tool for marketers.
Cons from reviewers
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High cost: Despite the valuable insights and data provided by SpyFu, the cost of the software can be a barrier for small agencies or businesses operating on a tight budget
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Limited keyword ideas: The software only provides five keyword ideas for each analysis type, which may not be sufficient for comprehensive competitor analysis
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Inaccurate data: While SpyFu provides estimates for keyword and competitor research, the data is not always entirely accurate, which can limit its reliability for strategic decision-making
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Limited data sources for PPC: The data sources for PPC are limited to AdWords, excluding other platforms like Yahoo and Bing, which can limit the comprehensiveness of the analysis
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Poor customer service: Some users have reported difficulties in contacting SpyFu's customer service, including issues with communication and resolution of problems such as double charging and cancellation of subscriptions.
Main features
Starting Price
Free Plan
Competitor keyword research
PPC analysis
SEO rank tracking
Backlink analysis
Domain history
Starting Price
$39
/ month
Free Plan
No
Competitor keyword research
PPC analysis
SEO rank tracking
Backlink analysis
Domain history
What is SpyFu?
How SpyFu compare to similar software?
Product
SpyFu
4.2
SpyFu reviews
Price
$39
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
SpyFu
vs
Semrush
If you can afford it, SEMRush is definitely better than Spyfu. It has a lot of useful features that Spyfu doesn’t.
For example, SEMRush has a lot of social media analysis and tracking tools. It’s an integrated part of competitor research, and it’s really useful to anyone trying to build a presence on social media. Spyfu, unfortunately, doesn’t offer any social media insights.
SEMRush also has a lot of on-page SEO tools, like their site audit. This will help you identify areas of improvement for your site, and rank better on the SERP. Spyfu doesn't help with on-page optimization.
Besides the tools missing from Spyfu, SEMRush also has more in-depth analytics, and better reporting tools. If you’re an agency and you need detailed breakdowns for your clients, SEMRush is the better choice. But Spyfu also supports white labeling, so it’s not a bad pick either.
Just don’t expect too many integrations. Spyfu only integrates with about a handful of services, while SEMRush works with hundreds of...
SpyFu
Know your competition, master your market.
Semrush
Be more visible in search results and increase qualified traffic
Who is SpyFu best for according to our reviewers?
Digital Marketing Agencies: These agencies can use SpyFu for competitor analysis, keyword targeting, and understanding where their clients stand compared to their competitors. However, for smaller agencies, the cost might be a barrier and they might need more keyword ideas than what SpyFu provides
SEO Professionals: These individuals find SpyFu indispensable for its data presentation and ability to quickly adapt to changes in algorithms or data collection methods. They rely on it for identifying competitors and studying their strategies, but might find the cost a barrier and wish for more PPC level insights
PPC & SEO Specialists: These users find SpyFu crucial for tasks like keyword and competitor research. They appreciate the insights it provides into their competition's strategy, but might find the data not entirely accurate and the data sources for PPC limited
Business Owners in Competitive Online Sectors: These users value the quick access to information for ad campaigns and the insights SpyFu offers for optimizing their campaigns. They might find the tool lacking in some data and have issues with navigation due to extensive reports
Dissatisfied Users: These users have had negative experiences with SpyFu, citing issues like double charges, site crashes, lack of customer service, and problems with downloading reports. They might also find the data and features lacking and have difficulties getting in touch with anyone from SpyFu.
SpyFu reviews
4.2
SpyFu rating
4.5
Ease of use
4.5
Customer service
4.3
Value for money
4.2
Likelihood to recommend
4.3
Features
6 SpyFu reviews
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Joan Miller
Precision SEO Strategies with Comprehensive Keyword Research
its comprehensive keyword research capabilities have allowed me to optimize my clients' SEO strategies with precision. The competitive analysis feature has given me insights into my competitors' strategies, enabling me to make informed decisions about my own approach
May 13, 2024
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Vincent J
SpyFu: A Thorough Detective in the World of SEO
I've found that SpyFu has a unique charm to it. Yes, it may take a bit of time to perform a search, but I see it as a testament to the thoroughness of the software. It's like a diligent detective, taking its time to ensure no stone is left unturned. It's a site that has its quirks, but once you get the hang of it, it's quite an adventure. If you're someone who appreciates the journey as much as the destination, you'll find it quite fitting. And their customer service? They may only be available for a short time each day, but when they are, they're all in. It's quality over quantity. So, if you're someone who values patience and thoroughness, SpyFu is definitely for you!
May 4, 2024
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Quinton S
Essential Tool for Competitor Analysis: SpyFu
My experience with SpyFu has been outstanding. It has given me valuable insights into potential clients and has helped me understand where my clients stand compared to their competitors and national brands. SpyFu is my go-to software for competitor analysis for both my clients and myself. While other platforms offer similar features, SpyFu's data presentation through graphs and figures simplifies the decision-making process for keyword targeting. However, as a small two-person agency, it's slightly out of our budget. The five keyword ideas it provides for each analysis type are not enough, so we rely more on larger metrics like average rank and cost-per-click. Even though I believe subscribing to the product would provide us with more information, we can't afford it at the moment.
April 27, 2024
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Roy Smith
SpyFu: A Must-Have Tool for Digital Marketing
I've found SpyFu to be an invaluable tool in my digital marketing arsenal
April 23, 2024
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Michael Williams
Outstanding Resource for Competitive Insight
I appreciate the accuracy of SpyFu in showing my competitors' organic and paid keywords. I find the ad history feature, which lets me see my competitors' ad copies, very useful. The AdWords Advisor feature that suggests new keywords to bid on is also quite handy. Overall, it's a great tool for understanding what competitors are doing. It's even useful when bidding for new keywords, as it allows me to see other successful ad copies. However, the tool is not all-encompassing. If you're looking for a single tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. While their competitor research features may not be as good as SpyFu's, they offer wider features like backlink audit, technical SEO audit, etc.
April 15, 2024
