15 Best Alternatives to Marketing Cloud Account Engagement (ex. Pardot) in May 2024

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Marketing Cloud Account Engagement (ex. Pardot)

Mailchimp: Pros & Cons

Best features

• - Connect all your tools

• - A/B testing

• - E-commerce integration

• - Advanced reporting and analytics

• - Segment your customers finely

• - Continuously optimize your strategy

• - Send the right message at the right time

• - Design impactful emails

Mailchimp pricing

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Marketing Cloud Account Engagement (ex. Pardot)

What's the difference between HubSpot and Marketing Cloud Account Engagement (ex. Pardot)?

One of the key differences between MCAE and Hubspot Marketing Hub is their target audience. MCAE is for B2B clients whose sales pipelines are typically longer and more complex than transactional purchases. For B2C clients, Salesforce offers a separate product called Marketing Cloud. MCAE is a focused marketing automation platform that emphasizes lead generation. In comparison, Hubspot is marketed towards a more...

HubSpot: Pros & Cons

Best features

• - Automation and workflows

• - Reporting and analytics

• - Lead scoring and segmentation

• - Content management

• - Integrations and API

• - Sales pipeline management

• - Sales email tracking and templates

• - Predictive lead scoring

Description

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

Constant Contact compared to Marketing Cloud Account Engagement (ex. Pardot)

Constant Contact: Pros & Cons

Best features

• - Access comprehensive performance reports

• - Benefit from the efficiency of Automated Marketing

• - Connect Constant Contact with professional tools

• - Grow your contact list quickly

• - Create attractive marketing content

• - Streamline your email marketing with Email Automation

• - Track and analyze your campaigns with Google Analytics Integration

• - Enhance engagement with social media integration

Constant Contact pricing

Description

ClickFunnels is a comprehensive and versatile online marketing and sales funnel builder software. It is designed to help businesses create and manage their sales funnels to effectively guide their customers and lead to better conversions.

ClickFunnels compared to Marketing Cloud Account Engagement (ex. Pardot)

ClickFunnels: Pros & Cons

Best features

• - Payment processing

• - A/B testing

• - Email marketing automation

• - Funnel templates

• - Drag-and-drop editor

• - Membership sites

• - Affiliate program management

• - Analytics and reporting

ClickFunnels pricing

Description

GetResponse is a comprehensive email marketing and automation platform designed to help businesses grow their online presence. It combines powerful tools and AI solutions to aid in list building, lead generation, and effective communication with audiences.

GetResponse compared to Marketing Cloud Account Engagement (ex. Pardot)

GetResponse: Pros & Cons

Best features

• - Webinars

• - Email marketing

• - Marketing automation

• - Landing pages

• - Conversion funnels

• - Analytics and reporting

• - List management

• - Transactional emails

GetResponse pricing

Description

Salesforce Sales Cloud is a customer relationship management (CRM) platform that enables sales teams to effectively manage their sales process, track customer interactions and close deals faster. Essentially, it helps businesses streamline and optimize their sales efforts, leading to increased productivity and revenue growth.

Salesforce Sales Cloud compared to Marketing Cloud Account Engagement (ex. Pardot)

Salesforce Sales Cloud: Pros & Cons

Best features

• - Safety management

• - Call logging

• - Shipping management

• - Data management

• - Integration

• - Lead and opportunity management

• - Sales forecasting

• - Collaborative selling

• - Mobile app

Description

Streamline your marketing efforts, engage your audience effectively, and boost your ROI with Marketo's powerful solutions, all designed to help you excel in the competitive world of digital marketing.

Marketo compared to Marketing Cloud Account Engagement (ex. Pardot)

Marketo: Pros & Cons

Best features

• - Lead management

• - Email marketing

• - Analytics and reporting

• - Multi-channel marketing

• - Scalability

• - Integration and CRM

• - Marketing automation

• - Personalization

Marketo pricing

Description

ActiveCampaign enables you to reach your target audience, guide your customers through the conversion funnel, and significantly increase your growth. This SaaS-based marketing platform is therefore ideal for optimizing your sales process.

ActiveCampaign compared to Marketing Cloud Account Engagement (ex. Pardot)

ActiveCampaign: Pros & Cons

Best features

• - Targeted and personalized email advertising

• - Benefit from personal support

• - Customizable marketing automations

• - Marketing automation at its best

• - A high-performance CRM to outperform the competition

• - Customer engagement has never been more important

• - AI-powered sales forecast

• - Conversational email marketing

ActiveCampaign pricing

Description

Keap brings value by providing a CRM and marketing automation software that helps small businesses manage their customer interactions, streamline their sales process, and automate their marketing campaigns.

Keap compared to Marketing Cloud Account Engagement (ex. Pardot)

Keap: Pros & Cons

Best features

• - Attract and engage your prospects with ease

• - Stay on top of your to-dos and free up your time

• - Automagician

• - Real-time insights into your business performance

• - Promotions Management

• - Pricing and cost calculations

• - Visualize your sales process and close more deals

• - Shopping cart

• - Publishing options

Description

Marketing 360 brings comprehensive marketing solutions that help businesses grow their online presence, increase leads and sales, and improve customer engagement.

Marketing 360 compared to Marketing Cloud Account Engagement (ex. Pardot)

Marketing 360: Pros & Cons

Best features

• - Real-time tracking & reporting

• - Multi-location

• - Support every step of the way

• - All-in-One marketing platform

• - Expert marketing guidance

• - ROI-focused strategies

Description

Bloomreach brings value to businesses by providing them with a comprehensive and powerful SaaS platform for digital experience and commerce. With Bloomreach, companies can enhance their online presence, optimize customer experiences, and drive sales through personalized content, intelligent search, and digital marketing solutions.

Bloomreach compared to Marketing Cloud Account Engagement (ex. Pardot)

Bloomreach: Pros & Cons

Best features

• - Customer Experience Personalization

• - Search Engine Optimization (SEO)

• - Integration with other platforms

• - Content Management

• - Data Analysis

Description

Emarsys brings value to businesses by providing an all-in-one marketing platform that helps drive customer engagement, increase revenue, and build long-term customer relationships. With advanced AI capabilities and automation tools, Emarsys enables businesses to deliver personalized, timely, and relevant marketing campaigns across multiple channels. It empowers businesses to understand their customers better, optimize marketing strategies, and achieve sustainable growth.

Emarsys compared to Marketing Cloud Account Engagement (ex. Pardot)

Emarsys: Pros & Cons

Best features

• - Integrated Customer Data Platform

• - Revenue Acceleration Suite

• - Personalized Marketing Automation

• - Omni-Channel Customer Engagement

• - AI-Powered Predictive Analytics

Description

Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web. With features like automation, analytics, and customer journey mapping, Salesforce Marketing Cloud empowers marketers to deliver highly relevant and engaging experiences to their customers, ultimately driving better ROI and customer satisfaction.

Salesforce marketing cloud compared to Marketing Cloud Account Engagement (ex. Pardot)

Salesforce marketing cloud: Pros & Cons

Best features

• - Analytics and Reporting

• - Targeted Email Marketing

• - Social Media Management

• - Customer Journey Mapping

• - Marketing Automation

Description

Act On brings value to entrepreneurs and startups by providing them with access to a marketplace that offers amazing SaaS deals, unique content, and SaaS experts. It also connects them to a worldwide network of entrepreneurs, helping them kickstart their businesses, grow more, and spend less.

Act on compared to Marketing Cloud Account Engagement (ex. Pardot)

Act on: Pros & Cons

Best features

• - Powerful Marketing Automation

• - Seamless CRM Integration

• - Intelligent Lead Scoring

• - Dynamic Content Personalization

• - Real-Time Analytics

Description

Ortto is a software that provides automated marketing solutions for businesses. It offers features like email marketing, social media management, and SEO optimization. The software uses AI technology to analyze and predict customer behavior, allowing businesses to create personalized marketing strategies.

Ortto compared to Marketing Cloud Account Engagement (ex. Pardot)

Ortto: Pros & Cons

Best features

• - AI technology

• - Keyword search

• - Ad creation

• - Auction management

• - Analytics