Pros from reviewers
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User-friendly interface: Carta is praised for its simple and user-friendly interface, making it easy for users to navigate and manage their stock options
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Comprehensive equity management: Carta offers features like investor equity management, employee equity option management, cap table management, and 409A valuation, providing a one-stop solution for equity management
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Automated updates and progress tracking: Users appreciate how Carta automatically updates them on their vested options and displays a progress bar for remaining stock options to vest, providing clear visibility on their equity status
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Extensive knowledge database: Carta has a vast knowledge database for quick learning, making it easier for users to understand and utilize the software
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Efficient customer support: Despite some user complaints, Carta's support team is generally responsive and assists in resolving issues, ensuring a smooth user experience.
Cons from reviewers
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High cost for startups: Despite its many features, Carta can be quite expensive for startups, making it a less viable option for companies with tight budgets
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Lack of comparative details: Carta does not provide enough comparative details with similar companies for benchmarking purposes, limiting its usefulness in strategic decision-making
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User-unfriendliness: Some users find Carta's interface not very user-friendly, requiring a solid understanding of securities and stock options, which can be a barrier for those without this knowledge
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Time-consuming updates: The software does not offer a quick method to bulk update a set of option grants, resulting in a time-consuming process of updating each grant individually
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Difficult cancellation process: Some users have reported that it is extremely difficult to cancel the account before renewal, requiring multiple emails and calls, and even then, the process is not straightforward.
Main features
Starting Price
Free Plan
Get approvals from your board without leaving Carta
Run liquidity events on Carta
Stop managing your cap table in a spreadsheet
Keep track of compliance
Securely manage documents
Starting Price
N/A
Free Plan
No
Get approvals from your board without leaving Carta
Run liquidity events on Carta
Stop managing your cap table in a spreadsheet
Keep track of compliance
Securely manage documents
What is Carta?
How Carta compare to similar software?
Product
Carta
3.3
Carta reviews
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Carta
vs
Clerky
Clerky and Carta are two comprehensive platforms designed for managing different aspects of business, with distinct focuses that impact your choice.
Clerky is primarily focused on streamlining legal processes, making it an ideal choice for startups and early-stage businesses. It excels in company formation, compliance documentation, and due diligence, offering a user-friendly experience.
On the other hand, Carta specializes in equity management and financial solutions, catering to more mature companies with complex financial structures. It offers advanced features for cap table management, valuations, investor relations, and financial reporting.
The significant difference lies in their specialization and target audience. Clerky is tailored for startups seeking simplified legal processes, while Carta is suited for businesses with intricate equity and financial needs. Your choice should align with your business's stage and specific requirements.
Carta
Equity. Simplified.
Clerky
Get your legal paperwork done easily
Who is Carta best for according to our reviewers?
Companies with numerous employees: These companies can monitor who has vested stock options and receive automatic updates on vested options. Carta also displays a progress bar for remaining stock options to vest
Corporate Securities Attorneys: Carta offers an accurate and easy-to-manage turnkey solution for the Board, Investors, and Employees. It enables swift extraction of data and reports for external Funds and Auditors, and provides a self-service portal for Employees
Startups: Despite being costly, Carta offers features like investor equity management, employee equity option management, cap table management, and 409A valuation. It also provides well-organized reports, funding overviews, cap tables, and the capability to establish a data room for investors
Investors: Carta allows investors to manage their portfolio, although the software can be slow and the user experience illogical. It also makes it hard to maintain a backup
Co-Founders: Carta simplifies the management of cap table, compliance, and 409A's. It serves as an excellent portal for legal teams, investors, and employees with options, providing them access to necessary information and documents.
Carta reviews
3.3
Carta rating
4.0
Ease of use
3.5
Customer service
3.6
Value for money
4.0
Likelihood to recommend
4.2
Features
4 Carta reviews
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Ingrid S
Managing Equity Made Easy with Carta
I found Carta to be an excellent tool for managing equity
April 30, 2024
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Wayne Brown
Exceptional Customer Service Experience with Carta
Absolutely love Carta! The process to cancel the account before renewal is thorough, ensuring you're making the right decision. I had the opportunity to communicate with them multiple times via email, which showed me their dedication to customer service. They even arranged a call with me to discuss my concerns, which I found very considerate. On the day of my renewal, they provided me with an offboarding form to complete. It was a bit of a rush, but it added a sense of excitement to the process. I appreciate their thoroughness in ensuring that I was certain about my decision. What I found unique about Carta is that there's no direct button in the app to stop automatic payments or cancel your account. This shows their confidence in their product and their commitment to customer retention. I'm looking forward to using their services again in the future!
April 21, 2024
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Alexis E
Carta: A Game-Changer for LLC Management and Personal Growth
I was initially drawn to Carta because it was promoted as being capable of handling LLC's, which turned out to be a fantastic learning experience. The onboarding process was unique and it really pushed me to become more independent. Now, a year later, I'm actively engaged in managing our account, which has improved my communication skills as I regularly email and follow up. If we had just used an Excel spreadsheet, I wouldn't have had this enriching experience and we wouldn't have invested $6k in our company's growth. I would recommend Carta over a spreadsheet any day, it's a game-changer!
April 16, 2024
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Elizabeth Brown
An Insightful Review of Carta's Equity Management Services
I am convinced that Carta offers an excellent product for equity management. I would recommend being proactive when considering a subscription for their newer products or features like 49A valuations. Their salespeople are quite persuasive and will ensure you understand the full benefits of your subscription. Their relationship managers are thorough and take their time to respond to cancellation or refund requests, ensuring that your account is in good standing and automatically renews, even with ample prior notice. Overall, it was an enlightening experience.
April 13, 2024