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4,0/5

Outbrain Reviews

29 reviews

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Outbrain is a content discovery platform that enhances web traffic for publishers by boosting user engagement. It employs behavioral targeting and personalization technology to suggest intriguing articles, blogs, videos, and other content to users. Additionally, Outbrain provides advertising solutions for businesses aiming to target specific audiences. Its primary function is to help users discover new, relevant content, while assisting businesses and publishers in expanding their online presence and reach.
  • 01 What is Outbrain?
  • 02 Pros and cons from reviewers
  • 03 Main features
  • 04 How Outbrain compare to similar software?
  • 05 Who is Outbrain best for according to our reviewers?
  • 06 Outbrain Reviews

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01 What is Outbrain?

Outbrain is a top content discovery platform that offers innovative tools for publishers and marketers to manage and measure their content marketing strategies. It uses advanced algorithms to suggest personalized content to website visitors, improving user engagement and time spent on the site. Advertisers can use Outbrain to promote their content to targeted audiences globally on premium publisher sites. It also provides detailed analytics and insights, allowing users to refine their content strategies based on performance data. Outbrain's platform is scalable, catering to both small businesses and large enterprises. It is user-friendly and offers strong customer support. Overall, Outbrain aids businesses in driving growth by connecting them with engaged audiences through engaging content. Special promotions are currently available on Outbrain and similar software to enhance your content marketing strategy and drive growth with personalized content recommendations.

02 Pros and cons from reviewers

Pros from reviewers

  • Efficient platform for shopping
    Outbrain is highly efficient and suitable for shopping, making it a preferred platform for many users. It offers a range of features that cater to the needs of online retailers

  • Effective audience targeting
    Outbrain allows users to reach new audiences across various media platforms, providing a solid return on investment from ad campaigns.

  • User-friendly interface
    Outbrain's interface is intuitive and easy to navigate, allowing users to quickly understand and utilize its features

  • Excellent customer service
    Outbrain's customer service is quick to address and resolve any issues, ensuring a smooth user experience

  • Real-time updates and reporting
    The software provides real-time updates and comprehensive reporting, giving users full visibility into their campaign results and enabling immediate performance-impacting changes

Cons from reviewers

  • Inability to edit live projects
    Once a project is live on Outbrain, it cannot be edited and must be recreated for any changes, which can be time-consuming and inefficient

  • Difficulty in editing content
    Editing content in existing campaigns can be challenging, with the edit option being hard to locate, causing inconvenience and inefficiency

  • Inaccurate segmentation
    Some users have reported inaccurate segmentation leading to many clicks but no conversions, which can be costly and ineffective for businesses

  • High management costs
    The management costs of using Outbrain can be quite high, and the setup time is lengthy, requiring a test campaign to ensure it meets user needs.

  • Limited website exclusion
    Due to restrictions on the number of websites that can be excluded, users may waste clicks and impressions on low-quality sites, leading to inefficient use of resources

03 Main features

N/A

Free Plan

No

Customization

Content Discovery Platform

User Engagement

Performance Analysis

A/B Testing

04 How Outbrain compare to similar software?

05 Who is Outbrain best for according to our reviewers?

  • Digital Marketing Teams
    Teams that are responsible for running digital ad campaigns can benefit from Outbrain's user-friendly interface and real-time updates, allowing for immediate performance-impacting changes

  • Publishers
    Those who publish content online can use Outbrain to increase traffic to their websites, although editing content in existing campaigns can be challenging

  • Dissatisfied Users
    Some users have reported dissatisfaction with Outbrain due to issues such as fake visitors, non-payment for publishing, and difficulty in cancelling subscriptions.

  • E-commerce Businesses
    Outbrain is suitable for online shopping platforms due to its efficiency and user-friendly interface, however, it may not be ideal for those seeking conversions rather than clicks and impressions

  • Educational Institutions
    Universities and other educational institutions can use Outbrain to reach a broad audience with their content, although support in certain regions may be lacking

06 Outbrain Reviews

4,0/5

Outbrain rating

4,0/5

Ease of use

4,0/5

Customer service

3,6/5

Value for money

8,0/5

Likelihood to recommend

3,9/5

Features

Leave a review
  • Matthew Martinez

    Outbrain: A Powerful Tool with Proper and Consistent Fine-Tuning

    I find Outbrain to be a good software, but its management costs can be quite high. Its user-friendly interface allows for real-time updates and reporting, providing a comprehensive view of results that helps my team improve campaign performance instantly. However, the setup time is lengthy and requires a test campaign to ensure it meets our needs. We also need to constantly update until we achieve satisfactory results. Additionally, it's crucial to closely monitor CPCs and ensure they are recorded in the campaign analytics program.

    October 19, 2024

  • Kathleen Miller

    Outbrain: Targeting the Right Audience with Precision

    The ability to target specific audiences based on their interests and behavior is one of the best features of Outbrain. It has helped me reach the right people with the right content

    October 14, 2024

  • Unity S

    Outbrain Ads: Enhancing Gaming Experience with Diversity and Intrigue

    I absolutely love engaging in Press for Words on my tablet, it's such a fun game! The Outbrain ads that pop up add an interesting twist to my gaming experience. They're quite unique and hard to ignore, which keeps me on my toes. What's more, they feature a variety of celebrity women, which adds a touch of glamour and intrigue. I've noticed that the black female celebrities are often depicted with strong, expressive faces, while the white ones are shown as smiling and radiant. This diversity in representation is quite refreshing and keeps things interesting. I must say, Outbrain has a unique way of grabbing attention. I wouldn't dream of deleting this company, they've become a part of my daily gaming routine!

    October 7, 2024

  • Terry B

    Outbrain: A Revolutionary Approach to Online Marketing

    Absolutely love Outbrain! I highly recommend signing up for this service! I signed up and experimented with a few campaigns. While I didn't see immediate results, I understand that these things take time. What's really impressive is their subscription model. It's so seamless that you don't even realize it's there. They continue to bill my card, ensuring that I never miss out on any potential campaign opportunities. Their contact information may not be immediately apparent, but they have a unique approach to customer service. Instead of a traditional chat box, they redirect you to their informative articles. This self-help approach is really empowering, as it allows me to find solutions on my own. I genuinely believe that this site is built by innovative thinkers who are revolutionizing the way we approach online marketing. It's a one-way street to success, with no looking back. I'm so impressed with their service that I'm considering reaching out to my bank to ensure that my payments to Outbrain are always prioritized. I can't see any other solution that would be more beneficial for my business!

    September 30, 2024

  • Theresa W

    Top-Notch Reporting Tools in Outbrain: Measuring Campaign Success with Comprehensive Data

    Lastly, the reporting tools in Outbrain are top-notch. They provide comprehensive data that helps me measure the success of my campaigns and make necessary adjustments.

    September 22, 2024

  • Livia D

    Seamless Integration: Outbrain Simplifies Digital Marketing Management

    I love how Outbrain integrates seamlessly with other platforms I use, making it easier to manage my digital marketing efforts

    September 15, 2024

  • Sara

    Disappointing Outbrain Experience

    The concept of the Outbrain tool is impressive, especially its promise that our content can be discovered by the target audience. Unfortunately, the company representing them in my city did a poor job. The campaign was confusing and we didn't see any significant results to justify the investment.

    September 10, 2024

  • Christian Smith

    Commendable Customer Support at Outbrain

    The customer support team at Outbrain is commendable. They are always ready to assist and provide valuable insights

    September 2, 2024

  • Kelly Smith

    Outbrain: A Treasure Trove of Intellectual Stimulation, Health Solutions, and Financial Insights

    I wholeheartedly recommend exploring the intriguing world of Outbrain! The name itself is a testament to its commitment to engaging the intellectually curious. It's like a treasure trove for those who love to challenge their minds, offering content that stimulates thought and encourages learning. It's reminiscent of those captivating puzzles that only the top 1% can solve, making it a haven for the intellectually adventurous. Moreover, Outbrain is a fantastic platform for discovering new and innovative health solutions. While it's always important to consult with healthcare professionals and trusted pharmacies, Outbrain provides a platform for learning about alternative treatments. It's like a treasure chest filled with unique health solutions, some of which could potentially be life-changing. And let's not forget about the wealth of financial advice available on Outbrain. While there's no such thing as a guaranteed path to riches, Outbrain offers a plethora of financial insights that could potentially help you make smarter investment decisions. It's like having a personal financial advisor at your fingertips! Lastly, Outbrain is a secure platform that values user privacy. While it's always important to be vigilant about protecting your personal information, Outbrain is committed to maintaining a safe and secure environment for its users. It's like having a personal security guard for your online activities. So, dive in and enjoy the wealth of knowledge that Outbrain has to offer!

    August 24, 2024

  • Johnny Miller

    Outstanding Experience with Outbrain: A Success Story

    My journey with Outbrain has been nothing short of fantastic! Within just a day or two, my campaigns were up and running, and the impressions and CPC have been absolutely on point. The dashboard is incredibly detailed, providing all the information I need at a glance. And let's not forget the support team - they've been nothing short of stellar!

    August 20, 2024

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