30 Best Alternatives to Mixpanel in April 2024

Alternatives & Competitors to Mixpanel

Here are competitors or alternatives to Mixpanel and other similar Data Analytics software. You need to consider some important factors when choosing a tool like Mixpanel for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Mixpanel that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Mixpanel. Discover sofware like Slack, Hotjar, Dotcom-Monitor or Segment.

List of Alternatives to Mixpanel

From Data Analytics tools, we have selected the best alternatives to Mixpanel based on reviews for each solution and similarities with Mixpanel. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo slack

Description

Easily collaborate and organize your team's work with Slack; share information and organize your projects.

Slack compared to Mixpanel

Slack has better positive reviews compared to Mixpanel: 95 vs 92

Slack is better at customer service than Mixpanel: 4.5 vs 4.0

Slack is easy to use compared to Mixpanel: 4.5 vs 4.0

Slack pricing plans are more competitive than Mixpanel: 4.6 vs 4.0

Slack has more functions than Mixpanel: 78 vs 55

Slack: Pros & Cons

Accessible anywhere: This software allows employees to connect from many different devices
Customized channels: The tool offers the ability to create public, private, shared or multi-space chat channels
Real-time collaboration: The Slack communication solution is perfect for increasing responsiveness
Limited storage: The storage capacity of files is limited
Read notifications: It is impossible to know if your correspondent has read a sent message
Very limited free plan: The trial price plan has limited functionality

Best features

  • - Channels

  • - Direct messaging

  • - File sharing

  • - Integrations

  • - Search and archiving

  • - Notifications and alerts

  • - Threads

  • - Video and voice calls

Slack pricing

Free

Enterprise Grid

Contact sales

Pro

$7 / user / month

Business+

$13 / user / month

Popular

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logo hotjar

Description

Hotjar will allow you to understand the user behavior on your site as well as its strengths and weaknesses.

Hotjar compared to Mixpanel

Hotjar has better positive reviews than Mixpanel: 97 vs 92

Hotjar is better at customer support than Mixpanel: 4.5 vs 4.0

Hotjar is better at ease to use than Mixpanel: 4.5 vs 4.0

Hotjar is better at value for money than Mixpanel: 4.5 vs 4.0

Hotjar has more features than Mixpanel: 79 vs 55

What's the difference between Hotjar and Mixpanel?

As we delve into the comparison of Hotjar vs Mixpanel, we uncover the nuanced differences that set these two tools apart. One key distinction lies in their user segmentation capabilities, with Mixpanel showcasing its prowess in this area. The extensive toolkit it offers enables users to craft highly specific and intricate user segments based on a multitude of attributes and behaviors. This...

Hotjar: Pros & Cons

Simplicity: The interface is readable and the software is easy to learn
Accuracy: The user data is detailed
Rich information and insights: The software provides many insights to improve the user experience on your website
Price: The price is quite high even though a limited free version is available
Confidentiality: The data collected may be without the users’ permission
Website performance: The tool consumes a lot of resources

Best features

  • - Visitor recordings

  • - Conversion funnels

  • - Form analysis

  • - Feedback polls

  • - Incoming feedback

  • - Behavior analytics

  • - Visitor segmentation

  • - Surveys

Hotjar pricing

Plus

$41 / month

Business

$105 / month
3 months free on the Business plan (Save $150)
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logo dotcom-monitor

Description

Dotcom-Monitor provides detailed, real-time insights into the performance of your website pages, web applications, APIs, and user services.

Dotcom-Monitor compared to Mixpanel

Dotcom-Monitor is a better solution for customer support than Mixpanel: 4.6 vs 4.0

Dotcom-Monitor is easier to set up than Mixpanel: 4.5 vs 4.0

Dotcom-Monitor is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.2 vs 4.0

Mixpanel is more versatile than Dotcom-Monitor: 55 vs 20

Dotcom-Monitor: Pros & Cons

Easy setup & comprehensive monitoring capabilities: Dotcom-Monitor offers a swift, straightforward initial setup process and a wide array of monitoring functionalities.
User-centric tools: With tools designed to maximize uptime, performance, and availability, Dotcom-Monitor ensures an outstanding user experience.
Detailed reporting & alerts: The centralized dashboard neatly consolidates all key metrics into a single view.
No-code scripting & customization: Thanks to its EveryStep Web Recorder, Dotcom-Monitor allows users to quickly and easily record custom scripts to monitor interactive websites and web application elements.
Limits of external synthetic monitoring: Although Dotcom-Monitor currently does not offer Real User Monitoring (RUM), combining synthetic monitoring with RUM could potentially provide a more comprehensive performance analysis.
Pricing: While Dotcom-Monitor's pricing plans may seem steep at first glance, they offer flexibility to tailor packages according to the duration and scale of your monitoring needs.
Limited global network: Dotcom-Monitor has a network spanning 30+ locations worldwide. While this may be smaller than some competitors, it is expandable for enterprise clients with specific use cases and location needs.

Best features

  • - Perform load testing

  • - Monitor your web services

  • - Monitor your web pages

  • - Monitor the performance of your web applications

  • - Customize alerts and reports

  • - Integration and mobile monitoring

  • - Real browser and mobile device testing

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logo segment

Description

Segment allows you to collect data from your web and mobile applications and provides key information about your customers and users for your marketing and product teams.

Segment compared to Mixpanel

Segment is a better solution based on percentage of positive reviews than Mixpanel: 97 vs 92

Segment is a better solution for customer support than Mixpanel: 4.8 vs 4.0

Segment's user interface is more convenient than Mixpanel: 4.8 vs 4.0

Segment pricing plans are more competitive than Mixpanel: 4.6 vs 4.0

Segment is more versatile than Mixpanel: 97 vs 55

What's the difference between Segment and Mixpanel?

Mixpanel and Segment are both analytics platforms, but they differ significantly in their focus and functionalities. Mixpanel is primarily geared towards user analytics, enabling companies to track user interactions within their website or application in real-time. It excels in its detailed event tracking and the ability to create complex funnels,...

Segment: Pros & Cons

Support: The customer service is attentive and available
Ease of use: Implementation is fast and many integrations are available
Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time
Price: Can be expensive for some users or for small companies
Coding: It is sometimes necessary to know how to code to have access to certain features
Maintenance required: Companies must budget for maintenance

Best features

  • - Integrations

  • - Unified contact files

  • - Real-time audiences

  • - Customer journey and touch points

  • - Track the performance of your mobile apps

  • - Track customer behavior across your e-commerce site

  • - Store and analyze data easily

  • - Collect data from servers

Segment pricing

Free

Business

Contact sales

Team

$120 / month
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logo sentry

Description

Sentry is a platform connected to your apps that helps you identify, diagnose, and fix bugs to optimize the performance of your code.

Sentry compared to Mixpanel

Sentry has better positive reviews compared to Mixpanel: 100 vs 92

Sentry is better at customer service than Mixpanel: 4.5 vs 4.0

Sentry is more user friendly than Mixpanel: 4.5 vs 4.0

Sentry is better at value for money than Mixpanel: 4.6 vs 4.0

Mixpanel has more functions than Sentry: 55 vs 38

Sentry: Pros & Cons

Easy to use: The error monitoring software is easy to deploy and use
Real-time monitoring: The real-time monitoring of errors is efficient. You are always aware of malfunctions
Software integrations: The online solution offers vast integration possibilities
Team management: The team management interface is not very user-friendly
Pricing plans: Less expensive subscriptions are limited in terms of events
Customization of alerts: The configuration and content of alerts are minimally customizable

Best features

  • - Quick bug resolution

  • - Discover

  • - Errors contextualization

  • - Dashboard

  • - Languages and frameworks

Sentry pricing

Developer

Free

Enterprise

Contact sales

Team

$26 / month

Business

$80 / month
6 months free on the Teams plan (Save $180)
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Secret.

Go Premium

Get access to all our 357+ Premium deals for only $149/year.

logo moengage

Description

To accelerate your business growth, MoEngage offers a program for startups. The tool is ideal for increasing customer engagement and significantly improving your profitability.

MoEngage compared to Mixpanel

MoEngage has better positive reviews than Mixpanel: 96 vs 92

MoEngage is better at customer support than Mixpanel: 4.6 vs 4.0

MoEngage's user interface is more convenient than Mixpanel: 4.3 vs 4.0

MoEngage pricing plans are more competitive than Mixpanel: 4.4 vs 4.0

MoEngage has more features than Mixpanel: 86 vs 55

MoEngage: Pros & Cons

Ease of use: The tool is easy and pleasant to use
Omnichannel: Engagement campaigns can be sent simultaneously across multiple platforms
Responsive support: MoEngage software support is professional and responsive
Lack of precision: Segmentation and cohort design can lack precision
Mobile experience: The MoEngage solution is not mobile-friendly
Bugs: Some users report the present of a number of bugs

Best features

  • - Analyze your campaigns in detail

  • - Benefit from comprehensive support

  • - Automate your marketing tasks

  • - Leverage AI to predict user actions

  • - Improve acquisition ROI

  • - Onboard your customers efficiently

  • - Connect your favorite apps

  • - Boost conversions with personalized messaging

MoEngage pricing

Scale

Contact sales

Grow

Book a demo
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logo clevertap

Description

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

CleverTap compared to Mixpanel

CleverTap is better at customer service than Mixpanel: 4.5 vs 4.0

CleverTap is easy to use compared to Mixpanel: 4.5 vs 4.0

CleverTap pricing plans are more competitive than Mixpanel: 4.1 vs 4.0

CleverTap has more features than Mixpanel: 80 vs 55

What's the difference between CleverTap and Mixpanel?

Mixpanel and CleverTap are both prominent platforms in the mobile and web analytics space, offering sophisticated tools to monitor and engage users. While they cater to similar audiences, several key differences set them apart.The main point of difference lies in their approach to data handling and user engagement. Mixpanel focuses extensively on event-based analytics, allowing businesses...

CleverTap: Pros & Cons

Analytics reporting: The platform’s analytics features are extensive and powerful
Automation: The marketing automation options are relevant
Customer service: The Clevertap customer retention tool has an excellent customer support team
Complex to use: It is difficult for some users to integrate Clevertap into a website
Pricing plan: The price of the tool can increase rapidly depending on the size of the company
Query processing: With a large data set, slowness can be observed

Best features

  • - Track and analyze user behavior in real-time

  • - Significantly increase your revenues

  • - Create cross-channel campaigns easily

  • - Effectively segment your customer base

  • - Benefit from a robust infrastructure

  • - Create personalized experiences with AI-powered recommendations

  • - Optimize your campaigns with A/B testing

  • - Automate your user retention strategy with Journeys

CleverTap pricing

Advanced

Contact sales

Cutting Edge

Contact sales

Essentials

$99 / month
50% off the Essentials plan for 1 year (Save $450)
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logo amplitude

Description

Amplitude analyzes the behavior of your online users, identifies trends and patterns and provides you with all the reports and data you need to make the right business decisions.

Amplitude compared to Mixpanel

Amplitude has more positive reviews than Mixpanel: 94 vs 92

Amplitude is better at support than Mixpanel: 4.5 vs 4.0

Amplitude pricing plans are more competitive than Mixpanel: 4.3 vs 4.0

Mixpanel is more versatile than Amplitude: 55 vs 31

Why is Amplitude a good alternative to Mixpanel?

Amplitude offers a compelling alternative to Mixpanel, particularly for businesses seeking robust user analytics and product intelligence. Amplitude's platform is renowned for its comprehensive event tracking and user behavior analysis capabilities. It provides deep insights into how users interact with a product or app, enabling data-driven decision-making. Amplitude also excels in user segmentation, cohort analysis, and retention tracking, making it a powerful tool for understanding user engagement and retention. Its intuitive interface and user-friendly features make it accessible to teams of all sizes. For organizations looking to optimize user experiences and drive product growth, Amplitude proves to be an excellent alternative to Mixpanel, offering a wealth of actionable insights.

What's the difference between Amplitude and Mixpanel?

Mixpanel and Amplitude are both prominent players in the realm of product analytics, each with its own strengths and differences to consider when choosing the right platform for your analytics needs.One significant difference between Mixpanel and Amplitude is their approach to user analytics. Mixpanel is renowned for its event-driven analytics, focusing on tracking specific user interactions within your product.

Amplitude: Pros & Cons

Data-driven decision making: Amplitude provides in-depth analytics to help you make strategic business decisions
User behavior insights: Understand how users interact with your product and optimize their experience
Powerful segmentation: Segment your user data to target specific audiences and personalize your marketing campaigns
Limited data visualization options: Amplitude offers limited options for visualizing data, restricting the ability to present information in compelling and diverse ways
Steep learning curve: Using Amplitude may require significant time and effort to fully understand and utilize its features, making it challenging for young entrepreneurs with limited resources
Pricing structure: Amplitude's pricing structure may be prohibitive for startups with tight budgets, as it is geared towards larger companies with higher data volumes

Best features

  • - Personalized recommendations

  • - A/B Testing

  • - User analytics and insights

  • - Data Management

  • - Cohort analysis

  • - Behavior tracking

  • - Funnel analysis

  • - Retention analysis

Amplitude pricing

Starter

Free

Growth

Contact sales

Enterprise

Contact sales
12 months free on the Growth plan (Save $1,000)
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logo bright data

Description

With the Bright Data platform, you can collect and use data from the entire web. By accessing this data stream, you can implement a data-driven strategy and optimally control your company.

Bright Data compared to Mixpanel

Bright Data has more positive reviews than Mixpanel: 98 vs 92

Bright Data is better at support than Mixpanel: 4.9 vs 4.0

Bright Data is easy to use compared to Mixpanel: 4.6 vs 4.0

Bright Data pricing plans are more competitive than Mixpanel: 4.4 vs 4.0

Mixpanel has more options than Bright Data: 55 vs 25

Bright Data: Pros & Cons

Tool accessibility: The platform is easy to configure and simple to use
Stability of the solution: The availability rate is 99.99% and the tool works without interruption
Customer support: Customer support is responsive, professional, and you can have a dedicated consultant
Software pricing: The cost of the software is high compared to its competitors
Some errors: Sometimes residential proxies do not work as expected
Documentation: The documentation can be complex to understand if you want to perform complex tasks with the API

Best features

  • - Benefit from comprehensive resources

  • - Extract structured data with ease

  • - Customize and filter data

  • - Access data from across the web

  • - Benefit from a powerful network of proxies

  • - Maintain data compliance

  • - Connect your applications

  • - Real-time monitoring and alerts

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logo webengage

Description

WebEngage offers a program to support startups. The platform helps you build a solid foundation by improving the customer experience and boosting your retention rate to build growth over time.

WebEngage compared to Mixpanel

WebEngage has better positive reviews compared to Mixpanel: 97 vs 92

WebEngage is better at customer service than Mixpanel: 4.5 vs 4.0

WebEngage is easy to use compared to Mixpanel: 4.5 vs 4.0

WebEngage pricing plans are more competitive than Mixpanel: 4.3 vs 4.0

WebEngage has more options than Mixpanel: 129 vs 55

WebEngage: Pros & Cons

Effective customer engagement: WebEngage allows you to engage and communicate with your customers in a personalized manner
Enhanced customer retention: With WebEngage's targeted campaigns, you can increase customer loyalty and retention rates
Data-driven decision making: WebEngage provides insightful analytics and reports to help you make data-driven business decisions
Costly for small businesses: The pricing of WebEngage may be too high for startups and small businesses with limited budgets
Limited integration options: WebEngage may not be compatible with all the software and tools you currently use
Steep learning curve: It might take some time to fully understand and utilize all the features and functionalities of WebEngage

Best features

  • - Get access to a powerful marketing solution

  • - Boost your business growth

  • - Get personalized support

  • - Enhance your targeting abilities

  • - Learn how to make full use of the data

  • - Join a dynamic community

  • - Advanced reporting and analytics

  • - Create multi-channel campaigns

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logo snowcatcloud

Description

SnowcatCloud provides infrastructure for businesses to build customer-first capabilities through data collection and audience management. SOC2 Type 2 Certified.

SnowcatCloud compared to Mixpanel

Mixpanel has better positive reviews than SnowcatCloud: 92 vs 85

SnowcatCloud is better at customer support than Mixpanel: 4.6 vs 4.0

SnowcatCloud's user interface is more convenient than Mixpanel: 4.5 vs 4.0

SnowcatCloud pricing plans are more competitive than Mixpanel: 4.4 vs 4.0

Mixpanel is better at number of features than SnowcatCloud: 55 vs 52

SnowcatCloud: Pros & Cons

Outstanding customer support: Chat, email, Zoom, and a shared Slack channel.
Cost-Efficient at any scale: Cost-effective no matter your event volume, startup to enterprise.
Customer graph integration: Integration with Neo4j for identity resolution and marketing attribution.
Requires a data team: Snowplow requires a data team with knowledge of SQL and data modeling techniques.
Requires a data warehouse: owning a data warehouse and AWS/GCP Infrastructure is required.
No visualization layer: All your analytics needs to be driven by your own SQL models/analysis.

Best features

  • - Cost-efficient at scale

  • - Premium enrichments included

  • - Automated report generation

  • - Real-time, fully-featured Snowplow pipeline

  • - Customer knowledge graph

  • - Fully white-label domain collector

  • - Real-time, cost-efficient data transformation

  • - Personalized notifications

1 month free trial + 3 months free on the Startup plan (Save $3,000)
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logo jepto

Description

Jepto uses machine learning to always stay ahead on anomalies and allow you to get real insights into your data. The tool allows you to automate tasks and work together with your teams to improve campaign performance and management.

Jepto compared to Mixpanel

Mixpanel is a better solution based on percentage of positive reviews than Jepto: 92 vs 90

Jepto is a better solution for customer support than Mixpanel: 5.0 vs 4.0

Jepto's user interface is more convenient than Mixpanel: 4.5 vs 4.0

Jepto pricing plans are more competitive than Mixpanel: 4.6 vs 4.0

Mixpanel has more options than Jepto: 55 vs 21

Jepto: Pros & Cons

Comprehensive analytics: In-depth insights for data-driven decision-making, enhancing campaigns
Efficiency through automation: Time-saving automation streamlines marketing operations
Integration versatility: Seamlessly integrates with diverse marketing tools, ensuring data flow
Learning curve: Advanced features might have a steeper learning curve
Cost consideration: Pricing could be limiting for smaller budgets
Customization complexity: Advanced customization may require technical expertise

Best features

  • - Quickly detect anomalies

  • - Efficiently manage KPIs

  • - Manage ad spend

  • - Automate tasks and save time

  • - Stay ahead of the competition with market insights

  • - Collaborate with ease using team management

  • - Centralize data

  • - Streamline your workflow with task templates

Jepto pricing

Basic

$10 / month

Starter

$99 / month

Plus

$299 / month

Pro

$499 / month
6 months free on Basic Plan (Save $60)
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logo june

Description

The June platform analyzes your products and provides you with automatically generated personalized reports. You can thus follow relevant metrics, pilot your activity more efficiently and serenely accompany the growth of your company.

June Analytics compared to Mixpanel

June Analytics is a better solution based on percentage of positive reviews than Mixpanel: 100 vs 92

June Analytics is a better solution for customer support than Mixpanel: 4.3 vs 4.0

June Analytics is easier to set up than Mixpanel: 4.1 vs 4.0

June Analytics is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.6 vs 4.0

June Analytics has more functions than Mixpanel: 61 vs 55

June Analytics: Pros & Cons

Easy to use: This tool is very easy to use
Relevance of insights: The platform detects positive signals very quickly
Proactive platform: The June team releases regular updates to continuously improve its product
Customization: June offers extensive customization possibilities for customized reports

Best features

  • - Take advantage of AI advances

  • - Real-time sales insights

  • - Customer profiling

  • - AI-powered insights

  • - Follow the most relevant KPIs

  • - Get to know your customers

  • - Automatically qualify your listings

  • - Connect all your favorite tools

June Analytics pricing

Free

Scale

Contact sales

Growth

$149 / month
$450 in credits for the Growth plan (3 months) (Save $450)
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logo apphud

Description

The Apphud SaaS platform offers a powerful and secure integrated subscription infrastructure. It significantly improves the profitability of iOS or Android mobile applications. This allows you to focus on developing the app rather than integrating payments into the app.

Apphud compared to Mixpanel

Apphud has better positive reviews compared to Mixpanel: 100 vs 92

Apphud is better at customer service than Mixpanel: 5.0 vs 4.0

Apphud is easy to use compared to Mixpanel: 5.0 vs 4.0

Apphud pricing plans are more competitive than Mixpanel: 4.9 vs 4.0

Mixpanel has more functions than Apphud: 55 vs 24

Apphud: Pros & Cons

Speed of deployment: The implementation and learning curve is quicky and easy. The tool does not require extensive technical knowledge.
Functionality: Analysis options are accurate, real-time and comprehensive.
Customer support: Documentation and support are helpful in case of difficulties.
Usability: The UI and UX could be improved.
Pricing plans: Small businesses may find the cost high for their needs.
Missing options: Some payment features are yet to be added.

Best features

  • - Reliability and performance from a specialized solution

  • - Powerful Web-to-App campaign development

  • - Accurate, real-time analysis of application revenue

  • - Deploy pricing tests in an agile manner

  • - Seamless integration with all your tools

  • - Agile pricing tests with no need for app updates

  • - User-friendly analytics and reliable insights

Apphud pricing

Free

Enterprise

Contact sales

Pro

$49 / month
6 months free on Launch Plan (Save $1,194)
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logo howuku

Description

Howuku will help you understand user behavior when on your website, so you can make the right optimizations and increase conversion rates and customer satisfaction.

Howuku compared to Mixpanel

Howuku is a better solution based on percentage of positive reviews than Mixpanel: 100 vs 92

Howuku is a better solution for customer support than Mixpanel: 5.0 vs 4.0

Howuku is better at ease to use than Mixpanel: 5.0 vs 4.0

Mixpanel has more features than Howuku: 55 vs 25

Howuku: Pros & Cons

User behavior insights: Howuku provides detailed insights into user behavior on your website. It offers features like heatmaps, session recordings, and conversion funnels
Session recordings: With session recordings, you can watch individual user sessions to gain a deeper understanding of their interactions and pain points
A/B testing: Howuku offers A/B testing capabilities that allow you to create and run experiments to test different variations of your website's elements
Pricing: While Howuku offers a free plan with limited features, the more comprehensive plans can be relatively expensive
Learning curve: Some users may find Howuku's interface and features a bit complex, especially if they are new to user behavior analytics tools

Best features

  • - Analyse website traffic

  • - Optimize your website

  • - Collect user feedback

  • - Automate engagement

  • - Customizable surveys

  • - Get real-time insight into your customers

  • - Track user behavior

  • - Abandoned cart recovery

Howuku pricing

Basic

$20 / month

Growth

$45 / month

Pro

$60 / month

Premium

$100 / month
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logo datapills

Description

Datapills allows you to better understand the behavior of your users. Through numerous and relevant features, the platform helps you develop your business, increase your turnover and refine the user experience of your website.

Datapills compared to Mixpanel

Datapills is a better solution for customer support than Mixpanel: 4.7 vs 4.0

Datapills is easier to set up than Mixpanel: 4.5 vs 4.0

Datapills is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.3 vs 4.0

Datapills is better at number of features than Mixpanel: 92 vs 55

Best features

  • - Make informed business decisions with Custom Reports

  • - Track the performance of your key indicators

  • - Get straight to the point without frills

  • - Leverage powerful heat maps

  • - Ensure the security of customer data

  • - Optimize user engagement with Behavioral Analytics

  • - Stay on top of your SEO game with Keyword Analytics

Datapills pricing

Free

Startup

$25 / month

Growth

$50 / month
6 months free on the Startup plan (Save $144)
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Google Analytics 360 Logo

Description

Google Analytics brings the value of data-driven insights for businesses, allowing them to understand their website's performance, audience behavior, and marketing effectiveness. It provides a comprehensive set of tools and metrics to track and measure key performance indicators, analyze user behavior, optimize marketing campaigns, and make informed business decisions.

Google Analytics compared to Mixpanel

Google Analytics has more positive reviews than Mixpanel: 97 vs 92

Google Analytics is better at support than Mixpanel: 4.2 vs 4.0

Google Analytics is easy to use compared to Mixpanel: 4.2 vs 4.0

Google Analytics pricing plans are more competitive than Mixpanel: 4.7 vs 4.0

Mixpanel has more functions than Google Analytics: 55 vs 48

What's the difference between Google Analytics and Mixpanel?

Mixpanel and Google Analytics are two prominent analytics tools used by businesses to gain insights into user behavior on websites and mobile applications. While both platforms serve the broader purpose of tracking and analyzing user interactions, there are key differences in their focus and capabilities.Mixpanel is known for its event-based tracking and user-centric approach. It excels in providing in-depth insights into user...

Google Analytics: Pros & Cons

Data-driven decision making: Google Analytics provides valuable insights to help you make informed decisions for your business
Identify trends and opportunities: With Google Analytics, you can track and analyze website traffic, user behavior, and conversion rates to identify trends and capitalize on opportunities
Optimize marketing campaigns: By tracking the effectiveness of different marketing channels and campaigns, Google Analytics helps you optimize your marketing efforts and allocate resources efficiently
Limited data filtering: Google Analytics may not provide advanced filtering options, making it difficult to analyze specific segments of your audience
Data sampling: Google Analytics uses sampling to process large data sets, which can result in inaccurate or incomplete data analysis
Privacy concerns: Google Analytics collects and stores user data, raising concerns about data privacy and compliance with regulations like GDPR

Best features

  • - Optimize your funnel for success

  • - Unlock the power of customer segmentation

  • - Tailor-made analytics to suit your needs

  • - Unlock the secrets of your website traffic

  • - Get real-time insights at a glance

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Jotform Logo

Description

Microsoft Power BI is a powerful business intelligence tool that allows users to visualize and analyze their data in real-time. With its intuitive interface and extensive range of features, Power BI empowers businesses to make data-driven decisions, uncover insights, and drive growth. It enables users to connect to multiple data sources, create interactive dashboards and reports, and share them securely with colleagues and stakeholders. Power BI also offers advanced analytics capabilities, such as predictive modeling and machine learning, to further enhance data analysis and forecasting. Overall, Power BI streamlines data management, facilitates data exploration, and enables informed decision-making for businesses of all sizes.

Microsoft power bi compared to Mixpanel

Microsoft power bi has better positive reviews compared to Mixpanel: 95 vs 92

Microsoft power bi is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.5 vs 4.0

Mixpanel has more options than Microsoft power bi: 55 vs 37

Microsoft power bi: Pros & Cons

Seamless integration: Power BI integrates smoothly with other Microsoft tools such as Excel, Azure, and SharePoint
Accessible anytime, anywhere: With Power BI cloud-based service, you can access your data and reports from any device with an internet connection.
Enhanced data visualization: Microsoft Power BI allows you to create visually appealing and interactive charts, graphs, and dashboards
Steep learning curve: It can take time for young entrepreneurs to fully understand and effectively use Power BI
High cost: The pricing structure of Power BI may be prohibitive for startups on a tight budget.
Limited data visualization options: Power BI may not offer as many advanced data visualization options compared to other tools

Best features

  • - Collaborate and Share

  • - Insights on the Go

  • - Interactive Dashboards

  • - Data Analysis Made Easy

  • - Integrate with Your Existing Tools

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Glassbox Logo

Description

Glassbox is a powerful analytics platform that provides businesses with complete visibility into their customers' digital journeys. By capturing, replaying, and analyzing every customer interaction on websites and mobile apps, Glassbox helps businesses understand user behavior, optimize conversions, and enhance the overall customer experience.

Glassbox compared to Mixpanel

Glassbox has better positive reviews compared to Mixpanel: 100 vs 92

Glassbox is better at customer service than Mixpanel: 4.5 vs 4.0

Glassbox is easy to use compared to Mixpanel: 5.0 vs 4.0

Glassbox pricing plans are more competitive than Mixpanel: 4.8 vs 4.0

Glassbox has more options than Mixpanel: 100 vs 55

Glassbox: Pros & Cons

Tagless Data Capture: Glassbox's patented technology automatically captures 100% of digital events for maximum insights. This allows for a deeper analysis of every session, page, user, journey, and more.
Deep Understanding of Digital Customers: Glassbox allows you to discover exactly what your customers are doing and why. Digital experience intelligence provides insights that promote customer growth and loyalty.
AI-based Analysis: Glassbox uses AI-driven insights to identify friction points in your customers' digital journeys. This allows for quick identification and resolution of technical issues and enhances the customer experience.
High Initial Cost: Glassbox can be expensive to implement, especially for young entrepreneurs with limited budgets
Complex Setup Process: Setting up Glassbox may require technical expertise and time that young entrepreneurs may not have
Potential Privacy Concerns: Using Glassbox may raise privacy concerns since it captures and records user interactions on websites or mobile apps.

Best features

  • - Session Recordings

  • - Heatmaps

  • - Integration with other tools

  • - Form analysis

  • - Automatic alerts

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Ahrefs Logo
SEO

Description

Ahrefs is a powerful SEO tool that brings immense value to businesses and marketers. With its comprehensive suite of features, Ahrefs helps users analyze and optimize their websites for better search engine rankings.

Ahrefs compared to Mixpanel

Ahrefs has more positive reviews than Mixpanel: 98 vs 92

Ahrefs is better at support than Mixpanel: 4.5 vs 4.0

Ahrefs is easy to use compared to Mixpanel: 4.5 vs 4.0

Ahrefs pricing plans are more competitive than Mixpanel: 4.3 vs 4.0

Mixpanel is better at number of features than Ahrefs: 55 vs 26

Ahrefs: Pros & Cons

Comprehensive SEO insights: Ahrefs provides in-depth data and analytics to help you optimize your website's performance
Link building opportunities: Ahrefs helps you identify high-quality backlink opportunities to improve your website's authority
Competitor analysis: Ahrefs allows you to spy on your competitors' strategies and uncover new opportunities
Steep learning curve: Ahrefs can be complex and may take time to learn and fully utilize its features
Expensive pricing: Ahrefs pricing plans can be costly, especially for small and early-stage startups
Limited keyword tracking: Ahrefs has a limited number of keywords that you can track at once

Best features

  • - Keyword research

  • - Site audit

  • - Rank tracking

  • - Competitor analysis

  • - Organic traffic analysis

  • - Link intersect

  • - Comprehensive backlink analysis

  • - Content explorer

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Contentsquare Logo

Description

Contentsquare brings the value of actionable insights by providing businesses with an intuitive and comprehensive analytics platform. It enables companies to understand customer behavior, optimize user experiences, and drive conversion rates, ultimately improving business performance and growth.

Contentsquare compared to Mixpanel

Contentsquare has better positive reviews than Mixpanel: 100 vs 92

Contentsquare is better at customer support than Mixpanel: 4.9 vs 4.0

Contentsquare is easier to set up than Mixpanel: 4.4 vs 4.0

Contentsquare is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.4 vs 4.0

Contentsquare has more features than Mixpanel: 66 vs 55

Contentsquare: Pros & Cons

Actionable insights: Contentsquare provides detailed analytics that help you understand user behavior and make data-driven decisions
User-friendly interface: The Contentsquare platform is intuitive and easy to navigate, saving you time and effort
Improved conversion rates: With Contentsquare, you can identify friction points in the user journey and optimize your website for better conversions.
High cost: The pricing of Contentsquare may be too expensive for a young entrepreneur on a tight budget
Steep learning curve: It may take time to fully understand and utilize all the features of Contentsquare.
Limited features: Contentsquare may not have all the advanced features needed for complex analytics

Best features

  • - Behavioral Analysis of Users

  • - Heatmap

  • - Customer Journey Analysis

  • - Artificial Intelligence

  • - Integrations

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logo similarweb

Description

Similarweb provides valuable insights and data about your website and your competitors' websites. It allows you to analyze web traffic, user engagement, keyword rankings, and other important metrics to optimize your online presence and make data-driven decisions.

Similarweb compared to Mixpanel

Similarweb has more positive reviews than Mixpanel: 95 vs 92

Similarweb is better at support than Mixpanel: 4.3 vs 4.0

Similarweb is more user friendly than Mixpanel: 4.7 vs 4.0

Similarweb is better at value for money than Mixpanel: 4.1 vs 4.0

Mixpanel is better at number of features than Similarweb: 55 vs 33

Similarweb: Pros & Cons

Competitive analysis: It allows you to analyze your competitors' online performance, identifying their strengths and weaknesses
Comprehensive data: Similarweb offers a wide range of data and insights about websites and apps
User-friendly interface: Similarweb provides a user-friendly interface and visualizations that make complex data easy to understand
Costly subscription: Similarweb's premium features can be expensive, particularly for smaller businesses with limited budgets
Data accuracy: While the platform provides valuable estimates, the data may not always be 100% accurate
Limited access to certain websites: SimilarWeb may not have access to data for some websites, particularly those with low traffic or strict privacy settings

Best features

  • - Website engagement metrics

  • - Traffic analysis

  • - Audience insights

  • - Competitive analysis

  • - Keyword research

  • - Mobile app insights

  • - Industry and category benchmarks

  • - Market share and audience overlap

Similarweb pricing

Team

Contact sales

Enterprise

Contact sales

Starter

$149 / user / month

Professional

$399 / user / month
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pendo logo

Description

Pendo is a product experience platform that provides user insight, user guidance, and user communication tools for digital product teams. It enables businesses to understand and guide users to create product experiences that customers love. Features include in-app messaging, user behavior tracking, feedback collection, and data-driven decision making. Pendo is designed to improve customer engagement and accelerate product adoption.

Pendo compared to Mixpanel

Pendo has better positive reviews than Mixpanel: 96 vs 92

Pendo is better at customer support than Mixpanel: 4.5 vs 4.0

Pendo is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.3 vs 4.0

Pendo has more features than Mixpanel: 80 vs 55

Pendo: Pros & Cons

User Experience Improvement: Pendo provides detailed insights about how users are interacting with your product, helping you to improve user experience and product functionality
In-App Messaging: Pendo allows you to communicate with your users directly within the application, which can be used for onboarding, feature announcements, or collecting feedback
Data-Driven Decision Making: Pendo collects and analyzes user behavior data, providing valuable information that can guide product development and business strategy.
High cost: Pendo can be quite expensive, especially for small businesses or startups with limited budgets
Complexity: The software has a steep learning curve and can be difficult to understand and use effectively without proper training
Limited customization: While Pendo offers a range of features, there is limited flexibility in terms of customization to meet specific business needs.

Best features

  • - User Experience Analytics

  • - In-App Guidance

  • - Feedback Collection

  • - Product Roadmap Planning

  • - Integration Capabilities

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adobe analytics logo

Description

Adobe Analytics is a powerful analytics tool that provides real-time data and detailed insights about customer interactions on websites and apps. It offers advanced segmentation, multi-channel data collection, and machine learning capabilities. This software helps businesses understand their audience better, optimize marketing strategies, and improve customer experiences.

Adobe analytics compared to Mixpanel

Mixpanel has better positive reviews than Adobe analytics: 92 vs 91

Adobe analytics pricing plans are more competitive than Mixpanel: 4.1 vs 4.0

Mixpanel is more versatile than Adobe analytics: 55 vs 41

Adobe analytics: Pros & Cons

Advanced Data Analysis: Adobe Analytics provides comprehensive data analysis capabilities enabling businesses to obtain deep insights into customer behavior
Real-Time Reporting: The software offers real-time reporting and visualization tools that help organizations understand and react to customer interactions as they happen
Integration Capabilities: Adobe Analytics can be seamlessly integrated with other Adobe Experience Cloud solutions, providing a unified view of customer interactions across all channels.
High cost: Adobe Analytics is more expensive compared to other analytics tools in the market
Steep learning curve: It has a complex interface which can be difficult for beginners to understand and use efficiently
Limited customer support: Some users have reported that Adobe's customer support is not as responsive or helpful as they would like.

Best features

  • - Real-Time Analysis

  • - Advanced Segmentation

  • - Predictive Analysis

  • - Customizable Dashboards

  • - Integration capabilities

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tapclicks logo

Description

TapClicks is a cloud-based marketing reporting and analytics platform. It provides a unified view of marketing data through dashboards and automated reports to simplify reporting and data management. The software integrates with over 200 platforms, enabling businesses to measure performance across multiple marketing campaigns. Features include SEO tools, social media monitoring, email marketing tracking, and more. It's suitable for agencies, media companies, and enterprises.

Tapclicks compared to Mixpanel

Mixpanel has better positive reviews than Tapclicks: 92 vs 86

Tapclicks is better at customer support than Mixpanel: 4.5 vs 4.0

Tapclicks is better at value for money than Mixpanel: 4.1 vs 4.0

Tapclicks has more features than Mixpanel: 76 vs 55

Tapclicks: Pros & Cons

Comprehensive Analytics: TapClicks provides a unified view of marketing data, helping businesses to track and analyze their performance across multiple channels
Automated Reporting: The software enables users to automate their reporting process, saving time and reducing errors
Customizable Dashboards: TapClicks allows users to customize their dashboards according to their specific needs, making it easier for them to monitor the metrics that matter most to them.
High learning curve: TapClicks can be complex and overwhelming to new users, requiring a significant amount of time to understand and use effectively
Limited customization: While TapClicks offers a range of features, there are limitations in terms of customization which may not suit every business's specific needs
Expensive for small businesses: TapClicks can be costly, especially for small businesses or startups with tight budgets.

Best features

  • - Comprehensive Reporting

  • - Integrated View

  • - Automation

  • - Customizable Dashboards

  • - Collaboration Features

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new relic logo

Description

New Relic is a software analytics company that specializes in application performance management and server monitoring. It offers real-time data insights to help developers troubleshoot, understand, and optimize their software applications. The platform supports multiple programming languages and integrates with various cloud services, providing comprehensive visibility into the health and performance of software systems.

New relic compared to Mixpanel

Mixpanel has better positive reviews than New relic: 92 vs 91

Mixpanel is better at value for money than New relic: 4.0 vs 3.9

Mixpanel has more functions than New relic: 55 vs 26

New relic: Pros & Cons

Real-time monitoring: New Relic provides real-time monitoring of applications, allowing users to identify and address issues as they arise
Detailed analytics: The software offers in-depth analytics that can help users understand how their applications are performing and where improvements can be made
Scalability: New Relic is highly scalable, making it suitable for businesses of all sizes.
High cost: New Relic can be quite expensive, especially for small businesses or startups
Complexity: The software is complex and can be difficult to set up and use, particularly for those without a strong technical background
Limited customization: While New Relic provides a wealth of data, it offers limited options for customizing the display of this data.

Best features

  • - Application Performance Management

  • - Cloud Monitoring

  • - Multi-Language Support

  • - Integration Capabilities

  • - Comprehensive Reporting

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looker logo

Description

Looker is a data analytics platform that provides businesses with the tools to analyze and visualize data. It offers features such as data modeling, reporting, and exploration. Looker helps users to make data-driven decisions by providing real-time access to relevant data. It integrates with various databases and platforms, allowing users to pull data from multiple sources for comprehensive analysis.

Looker compared to Mixpanel

Looker has more positive reviews than Mixpanel: 94 vs 92

Looker is better at support than Mixpanel: 4.5 vs 4.0

Looker is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.2 vs 4.0

Looker has more features than Mixpanel: 109 vs 55

Looker: Pros & Cons

Data Visualization: Looker provides powerful data visualization tools that allow users to create comprehensive reports and dashboards for better understanding of data
Real-time Access: Looker offers real-time access to the latest data, enabling teams to make timely, data-driven decisions
Customization: The software allows users to customize their data analysis and reports according to their specific needs, making it a flexible solution for various business requirements.
Complex learning curve: Looker can be difficult for beginners to understand and use effectively due to its complex nature
High cost: The software is expensive, which may make it inaccessible for smaller businesses or startups
Limited data sources: Looker does not support all types of data sources, which can limit its usability for some businesses.

Best features

  • - Unified Data View

  • - Real-Time Data Exploration

  • - Customizable Dashboards and Reporting

  • - Integration Capabilities

  • - Advanced Analytics

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logo smartlook

Description

Smartlook offers a powerful analytics suite, engineered to unlock the full potential of your data. It streamlines the process of analyzing user behavior, enabling the creation of intuitive and compelling digital experiences. Engage your users with data-driven decisions.

Smartlook compared to Mixpanel

Smartlook has better positive reviews compared to Mixpanel: 95 vs 92

Smartlook is better at customer service than Mixpanel: 4.5 vs 4.0

Smartlook is easier to use than Mixpanel: 5.0 vs 4.0

Smartlook is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.4 vs 4.0

Smartlook is more versatile than Mixpanel: 74 vs 55

Smartlook: Pros & Cons

Detailed user insights: Smartlook offers in-depth analytics like session replay and heatmaps, providing a granular view of user behavior and interactions
Ease of use: The platform is user-friendly with an intuitive interface, making it accessible for users without a technical background to navigate
Powerful integration: Smartlook can be easily integrated with a wide range of other tools and platforms
Privacy concerns: The extensive data tracking capabilities, such as session recording, can raise privacy concerns among users
Data overload: The depth and breadth of data collected can be overwhelming
Cost: For small businesses or startups, the cost of Smartlook might be a consideration, especially if they wish to access more advanced features

Best features

  • - Session recording

  • - Heatmaps

  • - Event tracking

  • - Funnels

  • - User segmentation

  • - Error logs

  • - Mobile app analytics

  • - Integration capabilities

Smartlook pricing

Free

Enterprise

Contact sales

Pro

$58 / month
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logo mouseflow

Description

Mouseflow is a powerful user behavior analytics tool designed to empower businesses by providing deep insights into how visitors interact with their websites. With Mouseflow, companies can optimize user experiences, identify issues, and boost conversions for a more engaging online presence.

Mouseflow compared to Mixpanel

Mouseflow has better positive reviews than Mixpanel: 95 vs 92

Mouseflow is better at customer support than Mixpanel: 4.5 vs 4.0

Mouseflow is better at ease to use than Mixpanel: 4.5 vs 4.0

Mouseflow is better at value for money than Mixpanel: 4.4 vs 4.0

Mixpanel has more options than Mouseflow: 55 vs 42

Mouseflow: Pros & Cons

User behavior insights: Offers in-depth analysis of user interactions, helping to improve website usability and conversion rates effectively
Easy implementation: User-friendly setup and integration with various platforms make it accessible for businesses of all sizes
Affordable plans: Competitive pricing options cater to both startups and established enterprises, making it accessible for a broad range of users
Privacy concerns: Session replay and tracking may raise privacy issues and require careful handling of user data
Learning curve: Advanced features may take time to master, and interpreting data effectively can be challenging for beginners
Limited integrations: While it integrates with many popular platforms, it may not cover every specific business tool or software

Best features

  • - Session replays

  • - Heatmaps

  • - Click and movement tracking

  • - Form analytics

  • - Funnel analysis

  • - Feedback surveys

  • - Error tracking

  • - Mobile app recording

Mouseflow pricing

Free

Starter

$41 / month

Growth

$137 / month

Business

$273 / month

Pro

$525 / month
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logo fullstory

Description

FullStory is an advanced digital experience analytics platform. It is crafted to empower businesses with deep insights into user interactions, enabling them to optimize their digital presence and foster meaningful customer experiences leading to enhanced engagement and conversions.

FullStory compared to Mixpanel

FullStory has more positive reviews than Mixpanel: 94 vs 92

FullStory is better at support than Mixpanel: 4.5 vs 4.0

FullStory is easier to use than Mixpanel: 4.5 vs 4.0

FullStory is more suitable for small businesses thanks to its good value for money than Mixpanel: 4.1 vs 4.0

FullStory has more features than Mixpanel: 130 vs 55

FullStory: Pros & Cons

Comprehensive insight: FullStory offers deep user experience analytics, providing clarity on visitor interactions and website performance
User-friendly interface: Its intuitive dashboard and visualization tools make it easy for non-tech users to derive actionable insights
Error identification: By highlighting rage clicks and pain points, it facilitates quick problem detection, enhancing overall user satisfaction
Privacy concerns: Recording sessions might be seen as intrusive, raising potential data privacy and GDPR compliance issues
Costly for startups: Smaller businesses might find the pricing steep, especially when scaling up with increasing data
Data overload: The vast amount of data might overwhelm users, leading to potential analysis paralysis if not interpreted correctly

Best features

  • - Session replay

  • - Click maps

  • - Error tracking

  • - Funnel analysis

  • - Segment discovery

  • - Rage clicks identification

  • - Omni-search

  • - Performance metrics

FullStory pricing

Business

Book a demo

Advanced

Book a demo

Enterprise

Book a demo
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