Pros from reviewers

• Easy digitization and accessibility of brand guidelines: Frontify allows for the digitization of brand guidelines, making them easily accessible to global teams. This feature is particularly beneficial for managing images, videos, and documents

• User-friendly and self-explanatory: Frontify is designed to be user-friendly and self-explanatory, offering almost limitless usage options. This makes it easy for users to maintain content and implement immediate updates

• Smart management of user groups, rights, and targets: Frontify provides a smart way to manage user groups, rights, and targets. This is particularly useful for managing multiple brands and all brand portal needs, including guidelines, icon, media, and document libraries

• Excellent customer support and training: Frontify provides excellent customer support and training, making it easy for users to understand and use the software effectively. This support is responsive, friendly, agile, and helpful at every stage

• Boosts internal brand engagement and commitment: Frontify simplifies all aspects of brand management, significantly boosting internal brand engagement and commitment. It aids in understanding and emotionally connecting with a brand's core identity and in finding the right assets at the right time.

Cons from reviewers

• Limited table functionality: Despite its many features, Frontify's ability to use tables in content presentation is limited and could be improved

• Complex setup process: Some aspects of the setup process and administration are somewhat unintuitive and difficult to understand, making the backend user interface not the best from an admin user perspective

• Learning curve for admins: While Frontify is user-friendly for most, there is a learning curve, particularly for admins, which can slow down the initial setup and usage

• Limited template flexibility: The editable/customizable templates lack some flexibility and are not as robust as some users would like, limiting the customization options

• Lack of Adobe Illustrator integration: Currently, Frontify does not support Adobe Illustrator files, which can be inconvenient for companies that use a lot of vectors and illustrations.