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4,4/5

Hootsuite Reviews

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Hootsuite is a full service social media management tool that allows companies to manage their online presence, engage with their audience, and assess the success of their campaigns. Hootsuite has many convenient tools (including scheduling and monitoring) as well as analytical tools to help companies accomplish their social media tasks effectively without wasting time and to make proper decisions to optimize their business online through social media. Hootsuite is a great resource for any company that wants to make the most of social media.
  • 01 Is Hootsuite any Good? My expert Review
  • 02 Pros and cons from reviewers
  • 03 Main features
  • 04 How Hootsuite compare to similar software?
  • 05 Who is Hootsuite best for according to our reviewers?
  • 06 Hootsuite Reviews

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01 Is Hootsuite any Good? My expert Review

As an individual that manages several client accounts on a daily basis, Hootsuite has quickly become my new best friend. One of my favorite aspects about Hootsuite is how well it schedules content across different platforms. For example, I scheduled posts weeks in advance during a recent product launch campaign—this freed up my time and brain space to think more strategically and engage more deeply with the audience.


Another big benefit for me is how smooth Hootsuite makes collaboration with my teams. Working with remote teammates sometimes feels like herding cats; however the platform's collaboration tools have really improved my flow. Assigning tasks, sharing drafts and managing account access securely has become second nature for our workflow—especially during larger campaigns that involve many stakeholders.


That being said, it is not all perfect. I like Hootsuite's analytics for quick performance checks, but sometimes I find myself going back to native platforms, such as Facebook's Insights or Twitter's Analytics, to get a more detailed look at engagement and audience demographics that Hootsuite does not currently provide.


Also—a little honesty here—the interface could use a refresh. It is easy enough for novice users to get started without issue, but compared to newer competitors like Sprout Social or Buffer, it feels antiquated. A refresh of the interface could go a long way in improving their overall user experience and efficiency.


Nevertheless, I still recommend Hootsuite for its dependability and overall decent feature set. It remains my top tool when it comes to efficiently managing multiple social media accounts and keeping coordinated effort with my team!

02 Pros and cons from reviewers

Pros from reviewers

  • Collaboration and security features
    Hootsuite offers collaboration tools for team work and communication, as well as security features like two-factor authentication, which are crucial for managing sensitive data on social media accounts.

  • Advanced scheduling capabilities
    Users can schedule posts weeks in advance, simplifying the process of content planning and ensuring consistent social media activity

  • Efficient handling of multiple accounts
    Hootsuite allows users to manage multiple social media accounts simultaneously, making it an excellent tool for marketing or social media management

  • User-friendly interface
    Hootsuite is praised for its intuitive and easy-to-navigate interface, allowing even beginners to start using it immediately

  • Comprehensive statistical reports
    Hootsuite provides detailed reports on social media reach and interaction, aiding in the tracking and evaluation of social media campaigns

Cons from reviewers

  • High cost
    Some users find Hootsuite to be more expensive than its competitors, making it potentially too costly for smaller businesses or individuals

  • Limited features in free version
    Some features, such as message alerts and advanced tools, are exclusive to the paid version, which can be a disadvantage for those starting with a small budget or only using one network

  • Insufficient analytics
    Despite its ability to handle multiple accounts and schedule posts, users have found Hootsuite's analytics to be lacking, suggesting that better data can be obtained directly from the social media platforms

  • Outdated interface
    While initially innovative, some users now find Hootsuite's interface to be somewhat outdated compared to other software like Adobe

  • Billing issues
    Several users have reported unexpected charges, difficulty cancelling subscriptions, and poor customer service in resolving these issues.

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Your social command center

First month free + 50% off the annual Standard plan

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03 Main features

More details about Hootsuite plans

Starting Price

$99

per user per month

Free Plan

No

Multi-platform integration

Security features

Mobile app

Real-time analytics

Social media monitoring

Hootsuite Logo

Hootsuite

Your social command center

First month free + 50% off the annual Standard plan

Save up to $600

Get deal for free

04 How Hootsuite compare to similar software?

Understanding the key differences between SocialBee and Hootsuite is essential to choosing the best social media management solution for your business. While both platforms excel at helping businesses manage their social presence, each caters to different needs and strategies.


SocialBee is designed with a strong focus on streamlined content organization. Its category-based scheduling system enables users to group posts by type or campaign and create recycling schedules for consistent engagement. This feature makes it easy to maintain a balanced content mix and ensures evergreen content reaches audiences repeatedly without manual effort. Additionally, SocialBee offers a customizable post preview, in-depth analytics, and collaboration features that empower teams to plan, schedule, and analyze their social media strategy efficiently.


Hootsuite, meanwhile, is renowned for its robust analytics, social listening, and multi-account management features. It’s a platform particularly...

Hootsuite Logo

Hootsuite

Used by 1040 members

Your social command center

First month free + 50% off the annual Standard plan

Save up to $600

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SocialBee

Used by 485 members

Social media management tools

50% off for 3 months across all plans

Save up to $237

HubSpot and Hootsuite are two prominent SaaS platforms in the world of digital marketing and social media management, with both tools catering to distinct requirements and aspects of online businesses. While they do share some similarities, understanding their principal differences is important in making an informed decision for your startup and team.


HubSpot is renowned for its specialization in inbound marketing and sales automation. It offers a comprehensive suite of tools designed to attract, engage, and delight customers. On the other hand, Hootsuite’s niche lies in social media management, excelling in simplifying the complexities of managing multiple social media platforms. Hootsuite allows you to schedule posts, monitor social media activity, and engage with your audience effectively.


In terms of pricing, both platforms offer flexible plans to cater to businesses of varying sizes. HubSpot provides a range of pricing tiers, scaling with the features and services required, while...

Hootsuite Logo

Hootsuite

Used by 1040 members

Your social command center

First month free + 50% off the annual Standard plan

Save up to $600

HubSpot Logo

HubSpot

Used by 2796 members

CRM, marketing automation & customer service software suite

90% off the Professional and Enterprise plans for 1 year

Save up to $7,000

Hootsuite and Mention are user-friendly tools designed for social media management and monitoring, but each focuses on different areas, which may influence your decision based on your business needs.


Hootsuite is a comprehensive social media management platform that allows users to schedule posts, manage multiple accounts, and analyze performance across various social channels. With Hootsuite, you can plan and execute content strategies, engage with your audience, and measure the success of your campaigns. It also offers a range of integrations, making it a powerful tool for businesses aiming to streamline their social media operations. Hootsuite’s strength lies in its ability to handle large-scale social media scheduling and reporting across platforms like Facebook, Twitter, LinkedIn, and Instagram, making it ideal for businesses focused on broad social media management and growth.


Mention, on the other hand, is primarily a social listening tool designed to monitor online mentions of...

Hootsuite Logo

Hootsuite

Used by 1040 members

Your social command center

First month free + 50% off the annual Standard plan

Save up to $600

05 Who is Hootsuite best for according to our reviewers?

  • Social Media Managers
    Professionals who handle multiple social media accounts and require a tool to schedule posts and monitor activity across platforms

  • Small Businesses
    Businesses with limited budgets that need a user-friendly tool for social media management, but may find Hootsuite's pricing a bit steep

  • Apprentices or Beginners
    Individuals new to social media management who can benefit from Hootsuite's easy-to-use interface, but may find some features outdated compared to other software like Adobe

  • Teams
    Groups that require collaboration tools for collective work, task delegation, and internal communication, and value the security features Hootsuite provides for managing sensitive data

  • Individuals with Growing Businesses
    Users who need a comprehensive tool to grow their social media presence and business, and appreciate features like content management and scheduling, despite the learning curve associated with mastering Hootsuite's robust features.

Hootsuite Logo

Hootsuite

Your social command center

First month free + 50% off the annual Standard plan

Save up to $600

Get deal for free

06 Hootsuite Reviews

4,4/5

Hootsuite rating

Leave a review
  • Rep. Lilliana Erdman

    Collaborative Drafts, Approvals & Listening Streams

    Hootsuite works well when more than one person touches social content, since drafts, approvals, and scheduled publishing are all easy to track, and the listening streams are handy for spotting customer complaints before they turn into bigger issues

    June 13, 2026

  • Ahmad Crist

    Reliable Scheduling & Community Management + Joinsecret Discount

    We needed something dependable for daily scheduling and community management, and Hootsuite has been good on both fronts, especially with saved replies and message assignment, and I will say the Joinsecret perk with the free first month plus 50% off the annual Standard option made the budget conversation much easier internally

    June 9, 2026

  • Fanny Oberbrunner

    Team Inbox Assignment + Joinsecret Savings

    What surprised me was how useful the inbox tools are, because assigning messages to the right teammate is much better than forwarding screenshots around, and we also signed up through Joinsecret so the first month was free and the yearly Standard tier came in at half off, which made trying it a lot easier

    June 9, 2026

  • Dane Grady

    All-in-One Dashboard for Scheduling, Monitoring & Reports

    Hootsuite is not the cheapest option, but it feels mature, and the best part for me is being able to schedule posts, monitor comments, and pull monthly performance reports from the same dashboard instead of stitching together separate tools

    June 2, 2026

  • Santa Rogahn

    Unified Planner & Approval Workflow

    Hootsuite has been a solid fit for our small marketing team because the planner makes it easy to see everything scheduled across Instagram, LinkedIn, and X in one place, and the approval flow cut down on last minute posting mistakes

    June 1, 2026

  • Danelle Brown

    Practical Cross-Network Reporting + Low-Risk Joinsecret Trial

    I came to Hootsuite for scheduling, but stayed because the reporting is practical, especially the side by side view of network performance, and getting started through Joinsecret with a free first month and half price on the yearly Standard plan lowered the risk enough for us to test it properly

    May 24, 2026

  • Dallas Robel

    Post Preview + Post-Type Performance Insights

    The post preview has been genuinely useful because it catches formatting issues before anything goes live, and the analytics by post type helped us realize our short educational videos were outperforming static graphics by a wide margin

    May 17, 2026

  • Blossom Koss

    Nonprofit-Friendly Content Calendar + Joinsecret Bonus

    We use Hootsuite for a nonprofit with a lean team, and the content calendar has helped us avoid overlap between fundraising posts and event updates, plus we found a Joinsecret offer that gave us the first month at no cost and reduced the annual Standard plan by 50%, which was a nice bonus rather than the main reason we chose it

    May 9, 2026

  • Laurence Kirlin Esq.

    Bulk Scheduling for Multi-Brand Campaigns

    We started using Hootsuite mainly to organize publishing for three brands, but the bulk scheduler ended up saving the most time, especially when we repurpose the same campaign across channels with small edits

    May 2, 2026

  • Darron Mann CPA

    Always-On Social Monitoring & Client-Ready Analytics

    I like Hootsuite most for social monitoring since I can keep streams open for brand mentions, competitor keywords, and DMs without hopping between apps, and the analytics are clear enough to share with clients without a lot of cleanup

    April 26, 2026

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