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Webflow Reviews
60 reviews
Save BIG on
Webflow
Save up to $120 on Webflow
Webflow
Used by 4783 members
22% off annual plans
Save up to $120 on Webflow
Save BIG on
Webflow
- 01 What is Webflow?
- 02 Pros and cons from reviewers
- 03 Main features
- 04 How Webflow compare to similar software?
- 05 Who is Webflow best for according to our reviewers?
- 06 Webflow Reviews
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01 What is Webflow?
Webflow is a Content Management System (CMS) platform that allows users to design high-performance websites without the need for developers or technical coding knowledge. The platform provides a visual framework for designing websites using HTML, CSS, or JavaScript. It is suitable for creating various types of websites, including showcase sites, e-commerce stores, and event sites. The platform also handles hosting via AWS and prioritizes security with its ISO 27001-certified experience. Webflow helps companies increase their web visibility, reduce development costs, monetize member-only content, and boost conversion rates. It is used by many organizations and companies such as the New York Times, TED, Dropbox, Vice, Dell, Philips, and Rakuten. Promotional coupons are available for the platform's pricing plans.
02 Pros and cons from reviewers
Pros from reviewers
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Direct content editing
Webflow allows contributors to edit almost any content element directly on the page, whether it's a photo or text within a show/hide div. This eliminates the need to switch to a new window, making it a major selling point for clients -
No coding required
Webflow does not require coding knowledge, making it accessible for users with a basic understanding of HTML and CSS. This is particularly beneficial for designers venturing into web design -
Fast hosting and clean code
Webflow's hosting is incredibly fast, the code produced is clean and lightweight, and the CMS features are excellent. This allows users to create award-winning websites with detailed control over the final product. -
Solid support and training
Webflow provides solid support and countless training videos that are regularly updated, making it easier for users to learn and navigate the platform -
No need for plugins
Webflow constantly improves features and handles system updates, eliminating the risk of having numerous plugins and composers on a WP site. This simplifies the process of creating a professional custom site
Cons from reviewers
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Lack of GDPR compliance
Despite its many features, Webflow is not GDPR compliant, which can be a significant issue for businesses operating in the European Union -
Limited CMS
The CMS is limited to 10k items, which can be a constraint for larger websites with extensive content -
Weak e-commerce capabilities
Compared to its competitors, Webflow's e-commerce aspect is not as robust, which can be a disadvantage for businesses looking to sell products or services online -
Limited multilingual support
Webflow does not have a built-in multilingual system, forcing users to rely on third-party apps that can add to the monthly costs of website maintenance -
Steep learning curve
While Webflow offers a lot of flexibility and customization options, it has a steep learning curve and lacks comprehensive tutorials, making it challenging for beginners to get started.
Webflow
Build beautiful and powerful websites with Webflow
22% off annual plans
Save up to $120
03 Main features
Starting Price
Free Plan
E-commerce capabilities
Hosting
Customizable templates
SEO optimization
Visual website builder
More details about Webflow plans
Starting Price
$18
per month
Free Plan
No
E-commerce capabilities
Hosting
Customizable templates
SEO optimization
Visual website builder
Webflow
Build beautiful and powerful websites with Webflow
22% off annual plans
Save up to $120
04 How Webflow compare to similar software?
Unbounce and Webflow are both powerful tools in the digital marketing and web design industries, but they cater to distinct needs and user bases. Understanding the differences between these platforms can be crucial when choosing the right tool for your specific web development and marketing goals.
Unbounce is primarily focused on optimizing landing pages for higher conversion rates. It provides a user-friendly platform with a drag-and-drop editor that allows marketers to create, publish, and test landing pages without needing deep technical knowledge or coding skills. The strength of Unbounce lies in its optimization tools, such as A/B testing and dynamic text replacement, which help in fine-tuning campaigns to achieve better results. This makes Unbounce particularly beneficial for marketers and businesses looking to maximize the effectiveness of their advertising campaigns through targeted landing pages.
Webflow, on the other hand, offers a more comprehensive set of web design tools...
Webflow
Used by 4783 members
Build beautiful and powerful websites with Webflow
22% off annual plans
Save up to $120
Unbounce
Used by 258 members
A marketing platform to boost your conversion rate
20% off for 3 months or 35% off for 1 year
Save up to $2,725
Webflow is a user website development platform that prioritizes design. It allows individuals to create adaptable websites without the need for coding expertise. With its array of tools users gain the ability to effortlessly design, construct and launch their websites. Its user-friendly interface allows for design of customizable layouts and seamless integration of animations and interactions. Additionally the platform excels, in its content management system (CMS) capabilities making it an ideal choice for websites, with content. One of the benefits of Webflow is its ability to generate code that is SEO optimized, ensuring optimal website performance.
Bubble is a visual programming platform that empowers individuals to construct web applications even without any coding expertise. It boasts a drag and drop interface enabling users to create intricate web applications by visually designing their logic and workflows. What's more, Bubbles robust backend capabilities seamlessly integrate...
Webflow
Used by 4783 members
Build beautiful and powerful websites with Webflow
22% off annual plans
Save up to $120
Bubble
Used by 1820 members
You don't need to be a coder to build software.
30% off on monthly plans for 1 year
Save up to $957
Webflow is built for designers, and site owners that don’t want to bother learning how to add plugins, and use every add-on that might help their site. It’s easier to use, but less customizable. By contrast, WordPress is better for site owners that want more control over their site UX, and functionality. You’ll spend some time getting used to the Gutenberg editor, and adding all the right plugins. But after learning how to use everything, you’ll be able to get more out of your WordPress site.
This difference is also clear in the built-in features of the tools. Webflow offers things like hosting, a proprietary page builder, and more. To get the same in WordPress, you’d need to use other services, and install several plugins.
This has an implicit effect on security too. You can expose your site to a lot of cyber threats if you’re just adding plugins without taking any step to secure them. While you can count on each plugin developer to take some security measures themselves, you’re...
Webflow
Used by 4783 members
Build beautiful and powerful websites with Webflow
22% off annual plans
Save up to $120
WordPress.com
Used by 173 members
The popular way to build and host a website
30% off all monthly plans
Save up to $340
05 Who is Webflow best for according to our reviewers?
-
Web Designers
Professionals who are venturing into web design and need a platform that allows them to create award-winning websites with detailed control over the final product -
Small Business Owners
Particularly those in the photography industry who need a balance of customizability and user-friendliness in a website design platform, and who appreciate the opportunity to create websites for fun -
Security-Conscious Users
Individuals or businesses who prioritize excellent security in their website design platform, and who appreciate the flexibility Webflow offers in creating any design -
SEO-Focused Users
Those who need a genuine WYSIWYG platform that also boasts numerous outstanding features that make it SEO-friendly and capable of advanced functionalities. -
Front-End Developers
Those who are familiar with the language and workflow of Webflow and enjoy the learning curve it presents, as well as the supportive community and video tutorials
Webflow
Build beautiful and powerful websites with Webflow
22% off annual plans
Save up to $120
06 Webflow Reviews
Webflow rating
Webflow Reviews
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Danny Heathcote
Solid Built-In SEO Controls for Quick Launches
I’ve had a good experience with Webflow for SEO-focused pages because it gives decent control over meta titles, descriptions, alt text, redirects, and clean page structure. It’s not magic, but it removes a lot of the friction that used to slow us down when launching new pages or testing content changes
July 13, 2026
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Lindsy Terry DVM
Consistent Publishing with Collections, Components, and Style Guides
Webflow has worked well for our content team because collections let us standardize blog posts, webinars, and landing pages without rebuilding layouts from scratch. Once components and style guides were in place, publishing became much more consistent. I would not call it cheap at full price, but the time savings are real, especially after we got the first year discounted through Joinsecret
July 9, 2026
-
Mr. Jimmie Doyle
Faster Performance with All-in-One Hosting
We rebuilt our company site in Webflow and page speed improved noticeably compared with our old setup. I also like that hosting, SSL, backups, and form handling are all in one place, so there is less maintenance overhead. We found the free first year on the CMS option via Joinsecret, and that made the migration easier to justify
July 6, 2026
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Mimi Considine Esq.
Polished Animations Without Extra Tools
Webflow is great if you care about design quality but do not want every change to depend on a developer. The interactions panel is powerful for subtle animations, hover states, and scroll effects, and it is possible to create something polished without bolting on extra tools. That said, larger sites still need planning or things can get messy
June 30, 2026
-
Stacia Keebler DO
Simple Staging, Publishing, and CRM Form Integrations
One practical thing I appreciate about Webflow is staging and publishing are straightforward, so small teams can move fast without a complicated deployment setup. We also connected forms to our CRM without much trouble. I happened to get a year on the CMS plan through Joinsecret, which was a nice bonus while we were still watching budget closely
June 29, 2026
-
Dr. Dorla Douglas
Faster Client Handoff and Self-Serve Edits
Webflow made handoff easier than I expected. Instead of sending mockups back and forth, we build near-final pages directly in the platform, and clients can review something real in the browser. The Editor is simple enough for them to update text and images without messing up the layout, which has saved us a lot of support time
June 22, 2026
-
Evan Hane Jr.
Scalable CMS Relationships for Content-Rich Sites
We use Webflow for a startup site with a blog, resource pages, and a few lead-gen funnels, and it has held up well. The CMS references and multi-reference fields are great for linking authors, categories, and content types. I also got the first year of the CMS hosting covered through Joinsecret, which made trying it a lot less risky
June 16, 2026
-
Neil Kautzer
Visual Builder That Feels Like Front-End Development
What I like most about Webflow is how close the designer feels to front-end development. You can build with proper containers, grids, flex layouts, and reusable components, so the site does not end up feeling boxed into a theme. It took a little time to get used to the class system, but after that it sped up our whole workflow
June 6, 2026
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Ardith Reichel DO
Ditching WordPress Plugins for Easier CMS Management
I switched to Webflow after too many WordPress plugin headaches, and for a content-driven site it has been much easier to manage. The visual editor is intuitive enough for non-technical teammates, but I still appreciate being able to fine-tune interactions and responsive layouts without digging through template code every time
May 30, 2026
-
Susannah Considine
Designer-Friendly, Dev-Controlled Workflow
Webflow has been a solid middle ground for our marketing team because designers can build pages visually while I still have enough control over structure and classes to keep things tidy. The CMS collections are especially useful for case studies and landing pages, and once the initial setup was done, updating content stopped being a bottleneck
May 23, 2026
Start saving on the best SaaS
Secret has already helped tens of thousands of startups save millions on the best SaaS like Microsoft Teams, Google Workspace & many more. Join Secret now to buy software the smart way.