Mailjet vs Brevo (ex. Sendinblue) compared: Which is better?

Effective email management software is essential for professionals to achieve their objectives. Efficiently organizing emails, automating tasks, tracking performance, and enabling seamless communication among team members are crucial elements for successful email campaigns. Given the multitude of email management platforms available, finding the ideal one can be challenging.

Two well-known SaaS solutions in email management are Mailjet and Brevo (formerly known as Sendinblue). While you might be familiar with these names, you may still be uncertain about which tool best suits your requirements. To aid in your decision-making process, we will compare these solutions, exploring their differences and specific features to help you determine the email management software that aligns best with your startup's needs.

Mailjet and Brevo are prominent players in the realm of email marketing and automation. Both platforms offer a comprehensive set of functionalities that empower businesses to create, send, and track professional email campaigns with ease.

Mailjet excels in delivering high-volume emails with advanced deliverability features, A/B testing, and in-depth analytics. On the other hand, Brevo (formerly known as Sendinblue) stands out for its user-friendly interface, marketing automation capabilities, and customizable email templates. These platforms equip businesses with the tools they need to engage their audience, nurture leads, and drive conversions effectively.

To identify the best fit for your email campaigns, a comprehensive comparison table that highlights the distinguishing features of Mailjet and Brevo is the most effective approach. By examining the specific capabilities of each tool side by side, you can make an informed decision and choose the email marketing and automation software that aligns best with your project's requirements.

Both Mailjet and Brevo (formerly Sendinblue) are highly relevant and effective solutions in the world of email marketing software. They both offer a comprehensive set of functionalities that empower businesses to create, manage, and optimize their email marketing campaigns.

Mailjet is primarily known for its emphasis on transactional emails and email deliverability. It offers robust email infrastructure, ensuring that transactional emails, such as order confirmations and password resets, are delivered reliably to recipients' inboxes. Mailjet's focus on deliverability makes it a popular choice for businesses that heavily rely on transactional emails as part of their communication strategy.

On the other hand, Brevo places a strong emphasis on marketing automation and customer engagement. It offers a comprehensive set of tools for creating and managing marketing campaigns, automating customer journeys, and segmenting audiences based on behavior and preferences. Brevo's focus on marketing automation makes it an attractive option for businesses that want to implement targeted and personalized marketing campaigns to drive customer engagement and conversions.

The main difference between the two software solutions lies in their approach to complexity. Mailjet is known for its user-friendly interface and straightforward features, making it ideal for users who prefer a simple and intuitive email marketing tool. Brevo, however, offers more advanced capabilities and customization options, making it suitable for users who require a higher level of control over their email marketing campaigns.

• Excellent deliverability: Mailjet has a strong reputation for high email deliverability rates, ensuring that your emails reach your recipients' inboxes and not their spam folders.
• Powerful marketing automation: Mailjet offers advanced marketing automation tools, allowing you to create targeted and personalized email campaigns based on user behavior and preferences.
• Real-time analytics: Mailjet provides detailed and real-time analytics, enabling you to track the performance of your email campaigns, measure engagement, and make data-driven decisions for optimization.
• A/B testing: Mailjet allows you to conduct A/B tests for your email campaigns, helping you identify the most effective content, subject lines, and layouts to improve campaign performance.
• Scalability: Mailjet can accommodate businesses of all sizes, from startups to large enterprises, providing the flexibility to grow and adapt with your email marketing needs.

• Limited free plan: While Mailjet offers a free plan, it comes with limitations on the number of emails you can send per month and the level of customer support available.
• User interface: Some users may find the user interface of Mailjet to be less intuitive compared to other email marketing platforms.
• Integration limitations: While Mailjet offers several integrations, some users may find that it lacks certain integrations they require for their specific business needs.
• Learning curve: For users new to email marketing, Mailjet's advanced features and tools may have a steeper learning curve compared to more user-friendly platforms.
• Pricing structure: Mailjet's pricing can become less cost-effective as your email volume increases, making it less suitable for businesses with high email sending needs on a budget.

• User-friendly interface: Brevo offers a simple and intuitive user interface, making it easy for users to navigate and create email campaigns without the need for extensive technical knowledge.
• Comprehensive email marketing features: Brevo provides a wide range of email marketing tools, including customizable templates, marketing automation, A/B testing, and real-time reporting, enabling businesses to create effective and targeted campaigns.
• Contact management: Brevo's contact management features allow you to segment and organize your contacts efficiently, making it easier to send personalized and relevant content to specific groups.
• SMS marketing integration: In addition to email marketing, Brevo integrates SMS marketing, allowing businesses to reach their audience through multiple channels and increase engagement.
• Affordable pricing: Brevo offers competitive pricing plans, including a free plan with limitations, making it a cost-effective option for businesses of all sizes.

• Limitations on emails: There may be limitations on the number of emails you can send per month, depending on the pricing plan you choose, requiring those with a large subscriber base or those who send frequent campaigns to upgrade to a higher-tier plan.
• Limited template customization: While Brevo offers customizable templates, some users may find the level of customization options to be less extensive compared to other email marketing platforms.
• Learning curve for advanced features: Brevo's advanced features, such as setting up complex marketing automation workflows, may have a learning curve for users new to email marketing.
• Limited integrations: While Brevo integrates with popular platforms, some users may find that it lacks certain integrations they need for their specific business workflows.
• Customer support: Some users have reported challenges with customer support responsiveness, which could be a concern for businesses that require prompt assistance with technical issues.

When comparing Mailjet and Brevo, Mailjet stands out as a comprehensive email marketing platform with a wide range of features. Mailjet offers tools for creating, sending, and tracking email campaigns, along with features like marketing automation, contact segmentation, and A/B testing. Its user-friendly interface and customizable templates make it a popular choice for businesses of all sizes.

Both Mailjet and Brevo cater to different email marketing needs, and the choice between them depends on the user's requirements. Mailjet is suitable for those seeking a robust and feature-rich platform, while Brevo is a great fit for those who prioritize simplicity and efficiency in their email marketing efforts.

When comparing Mailjet and Brevo as email management software, it's essential to consider specific features and user requirements. Mailjet stands out for its comprehensive email marketing tools and user-friendly interface. Its drag-and-drop editor, customizable templates, and automation capabilities make it a valuable asset for marketers of all levels. Mailjet also offers detailed analytics, allowing users to track the performance of their email campaigns and make data-driven decisions.

On the other hand, Brevo also offers a range of email marketing features, but it may have limitations in terms of customization and template options compared to Mailjet. Some users might find the interface less intuitive, particularly if they are new to email marketing. Additionally, Brevo's pricing plans may have restrictions on the number of emails that can be sent per month, which could be a drawback for businesses with a large subscriber base or those conducting frequent email campaigns.

Ultimately, the choice between Mailjet and Brevo will depend on individual preferences and specific business needs. Mailjet's advanced features and flexibility in pricing plans might make it the preferred choice for businesses seeking a robust and user-friendly email marketing solution. On the other hand, Brevo could be suitable for users with simpler email marketing requirements and budget constraints, who value a straightforward platform for managing their email campaigns.

Mailjet excels in transactional emailing, which involves sending automated emails in response to specific actions or events, such as order confirmations or password resets. Its robust infrastructure ensures that these critical emails reach recipients' inboxes promptly and reliably.

Additionally, Mailjet's email marketing capabilities make it an ideal platform for creating and managing marketing campaigns. Its drag-and-drop editor allows users to design visually appealing and personalized emails without the need for coding knowledge. With responsive design templates, emails are optimized for various devices, ensuring a seamless experience for recipients across desktops, tablets, and mobile devices. Mailjet's real-time monitoring and analytics then provide valuable insights into campaign performance, enabling businesses to track open rates, click-through rates, and other essential metrics.

In summary, Mailjet is best used for transactional emailing and email marketing campaigns, making it an indispensable tool for businesses looking to optimize their email communication and maximize their marketing efforts.

Mailjet and Brevo have different strengths and functionalities, so the decision to replace one with the other depends on your specific business needs and goals.

Mailjet is primarily focused on email marketing and transactional emails. It offers features like email campaign management, A/B testing, and real-time email tracking. If your main objective is to optimize your email marketing efforts and improve customer engagement through email campaigns, Mailjet can be a suitable replacement for Brevo.

In contrast, Brevo is a more comprehensive digital marketing platform that goes beyond email marketing. It includes features like CRM, marketing automation, landing page creation, and SMS marketing. If you require a centralized platform for managing multiple aspects of your digital marketing efforts and need more advanced automation and CRM capabilities, Brevo may be the better choice.

Ultimately, the decision to replace one platform with the other should be based on a careful evaluation of your specific marketing campaign needs, from subscriber lists to automation, and which platform aligns best with your overall marketing strategy and objectives.

Mailjet tends to be cheaper compared to Brevo, although this does depend on your choice of software and the specific features you may require for your email marketing campaigns.

Mailjet offers a free plan with limited features, like unlimited contacts, APIs, and basic statistics, making it an attractive option for businesses with basic email marketing needs. Additionally, Mailjet's tiered pricing model allows users to choose plans based on their specific requirements, which can lead to lower costs for businesses that don't need the more advanced features offered in higher-tier plans.

Brevo’s pricing plans are more extensive, however, with more features available as part of its free plan although they do remain limited. While the advanced features included in Brevo’s higher-tier pricing plans may increase the cost, they are valuable for certain businesses with specific marketing automation requirements.

Determining whether there is a better email management software than Mailjet depends on your specific needs and preferences. While Mailjet is a robust email marketing platform with a focus on transactional emails and marketing campaigns, there are other alternatives that may better suit certain businesses.

For example, if you require more advanced marketing automation capabilities, you might consider platforms like Brevo, ActiveCampaign, Constant Contact or GetResponse. These tools offer features like advanced automation workflows, lead scoring, and detailed reporting to optimize your email marketing efforts.

When comparing Brevo and Mailjet, Brevo stands out as a streamlined email marketing solution that focuses on simplicity and efficiency. Brevo offers essential email marketing features, allowing users to create and send emails, manage contacts, and track campaign performance. Its user-friendly interface and straightforward tools make it a suitable choice for small businesses or individuals who want to get started with email marketing quickly and easily.

The choice between Brevo and Mailjet depends on the user's specific needs and preferences. Brevo is ideal for those seeking a simple and efficient email marketing solution, while Mailjet is a better fit for those who require a more robust set of features and customization options.

Determining whether Brevo is better than Mailjet depends on your specific needs and priorities in email marketing and automation.

Brevo is a more comprehensive digital marketing platform that offers not only email marketing but also CRM, marketing automation, SMS marketing, and landing page creation. It provides a centralized solution for managing various aspects of your marketing campaigns and customer interactions. If you require advanced automation, customer segmentation, and a range of marketing tools beyond email, Brevo is the better choice.

On the other hand, Mailjet is focused primarily on email marketing and transactional emails. It offers features like email campaign management, A/B testing, and real-time email tracking. If your main objective is to optimize your email marketing efforts and you do not need the additional features offered by Brevo, Mailjet might be the more suitable option for you.

Brevo is best used for comprehensive digital marketing efforts. It offers a range of powerful tools that make it an excellent choice for businesses looking to enhance their marketing and customer engagement strategies.

One of Brevo's key strengths is its email marketing capabilities. It provides a user-friendly interface for creating and managing email campaigns, allowing businesses to reach their target audience effectively. Additionally, Brevo offers advanced automation features, enabling businesses to automate various marketing processes, such as welcome emails, follow-ups, and personalized content delivery.

Brevo also includes a customer relationship management (CRM) system, which allows businesses to manage and segment their contacts, track interactions, and gain insights into customer behavior. This CRM integration enhances customer engagement and helps businesses build stronger relationships with their audience.

Overall, Brevo is an all-in-one marketing solution that caters to businesses looking to streamline their digital marketing efforts, automate processes, and improve customer engagement. Its range of features makes it a valuable tool for businesses of all sizes, from small startups to larger enterprises, aiming to enhance their online marketing presence.

Brevo can replace Mailjet in certain situations where businesses require more advanced CRM and marketing automation capabilities. Brevo, being a comprehensive digital marketing platform, offers a wide range of tools beyond email marketing, such as marketing automation, customer relationship management, and landing page creation. If a business needs a unified solution that combines email marketing with other marketing automation features, Brevo would be a suitable replacement for Mailjet.

On the other hand, if a business's primary focus is solely on email marketing and they do not require the additional features offered by Brevo, Mailjet's specialized functionality may be more beneficial. Mailjet's strength lies in its robust email marketing capabilities, making it an ideal choice for businesses looking for a dedicated and straightforward email marketing solution.

The pricing comparison between Brevo and Mailjet depends on the specific features and functionalities that your business requires. Brevo offers various pricing tiers to cater to different business needs, the higher pricing tiers justified for businesses looking for a wide range of marketing tools and advanced capabilities.

On the other hand, Mailjet's pricing is more straightforward and flexible, making it potentially more affordable for businesses that primarily need email marketing services without the need for additional features. Mailjet offers different pricing plans based on the number of emails sent per month, allowing businesses to choose a plan that aligns with their email marketing requirements.

Determining the best email management software depends on your specific business needs and requirements. While Brevo is a robust and comprehensive platform that combines CRM and email marketing, there are other alternatives in the market that may better suit certain businesses.

For example, if your primary focus is on email marketing and you require advanced features like automation, segmentation, and A/B testing, other popular options include Mailchimp, SendGrid and ActiveCampaign. These platforms are known for their extensive email marketing capabilities and integration with various marketing tools.

Ultimately, the best email management software for your business will depend on factors such as your budget, the specific features you require, and your overall marketing and customer relationship management needs.

When it comes to the simplicity of use, Mailjet pulls ahead of Brevo. Renowned for its user-friendly design and intuitive navigation, Mailjet offers a significantly smoother learning curve for new users compared to Brevo. 

With Mailjet, you don't need to be an expert in email marketing to create professional-looking emails. Its acclaimed drag-and-drop email editor makes it incredibly easy for anyone to design effective email campaigns and newsletters, which saves both time and effort. 

On the other hand, while Brevo also possesses a reasonable level of usability, the consensus among its users is that its interface feels more technical and may require more familiarization time.

Both Mailjet and Brevo excel in helping users create professional and visually appealing emails. Mailjet offers a user-friendly drag-and-drop email editor that allows users to design and customize emails with ease. It provides a wide range of pre-designed templates and responsive elements, making it simple to create eye-catching emails that display correctly across various devices.

Similarly, Brevo offers a powerful email marketing feature that enables users to design and send beautiful emails to their subscribers. It provides various customizable templates, allowing businesses to create personalized and engaging content. Brevo also offers features like A/B testing, which allows users to test different email variations to determine the most effective design and content.

In conclusion, whether you choose Mailjet or Brevo, you can expect to have a powerful tool at your disposal to create professional and impactful email campaigns for your business.

Mailjet indeed excels in facilitating team collaboration through its unique collaborative documents feature. This functionality enables experts from different departments, such as marketing, design, and content creation, to collaborate seamlessly on email campaigns. They can work together in real-time, making it easier to exchange ideas, share feedback, and streamline the email creation process.

With Mailjet's collaborative documents, teams can ensure that everyone is on the same page, reducing the risk of miscommunication and ensuring that the final email reflects the collective input and expertise of the team.

On the other hand, Brevo is known for its robust marketing automation and contact management features, which are essential for executing targeted and personalized email campaigns. While Brevo offers automation capabilities that enhance efficiency, it may not provide the same explicit collaborative functionality as Mailjet.

The ability to collaborate effectively can be crucial for teams working on email marketing campaigns, especially in larger organizations with multiple stakeholders involved in the process.

Brevo allows you to better manage your contacts, making it a strong choice for businesses that prioritize personalized and targeted communication with their contacts. The platform's contact management feature goes beyond basic customer segmentation and offers more advanced capabilities for organizing and categorizing contacts based on various criteria.

With Brevo's contact management, businesses can create custom segments based on factors such as customer behavior, demographics, purchase history, and engagement levels. This level of granularity enables marketers to tailor their email campaigns to specific segments, delivering more relevant and engaging content to their audience.

In comparison, Mailjet also provides customer segmentation capabilities, allowing users to group contacts based on certain attributes. However, the options for segmentation might not be as extensive or versatile as those offered by Brevo. This could limit the level of personalization and targeting that can be achieved with Mailjet.

Overall, Brevo's strong focus on contact management makes it a valuable solution for businesses looking to enhance their email marketing efforts through personalized and targeted communication strategies.

Mailjet provides comprehensive email statistics through its user-friendly dashboard, which is a valuable asset for email marketers. The platform's analytics dashboard presents key performance indicators (KPIs) in a clear and concise manner, offering valuable insights into the success of email campaigns.

With Mailjet's analytics, users can track important metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. These metrics are essential for evaluating the effectiveness of email campaigns and identifying areas for improvement. Additionally, Mailjet's analytics provide information on the number of emails delivered, marked as spam, or bounced, giving marketers a comprehensive understanding of their email deliverability.

While Brevo provides a level of email performance tracking and reporting, it may not offer the same depth and level of detail as Mailjet's analytics needed by certain businesses.

Mailjet is known for its extensive integration capabilities, allowing users to seamlessly connect their email marketing campaigns with various other tools and platforms they may already be using. Some of the popular integrations offered by Mailjet include CMS platforms like WordPress and Webflow, customer relationship management (CRM) software like Salesforce and Close, e-commerce platforms like Shopify and Keap, and popular marketing automation tools.

On the other hand, while Brevo also offers integrations with third-party tools, it may not have the same breadth of integrations as Mailjet. Brevo primarily focuses on providing comprehensive marketing automation features and tools within its own platform, and while it does offer integrations with some essential applications, like Make, Zoho and Stripe, the range might be more limited compared to Mailjet.

For businesses that heavily rely on integrating their email marketing efforts with other tools and platforms in their tech stack, Mailjet's extensive integration options can be a significant advantage and make it a preferred choice over Brevo.

Brevo shines in the realm of marketing automation. It offers a robust set of features that enable businesses to create sophisticated automated marketing campaigns. With Brevo, users can set up workflows and triggers based on customer behavior, allowing for highly targeted and personalized communication.

For instance, Brevo allows users to automate email sequences based on specific actions, such as user sign-ups or abandoned cart behavior. This enables businesses to nurture leads and engage with customers at various stages of the customer journey automatically. Furthermore, Brevo's automation features extend beyond email marketing. It allows for SMS marketing automation, enabling businesses to reach their audience through multiple channels seamlessly.

On the other hand, while Mailjet provides some basic automation capabilities, it is primarily focused on email marketing and transactional emails. Its automation features are more limited compared to Brevo, and it may not offer the same level of complexity and flexibility in creating automated marketing workflows.