My top 3 Keap alternatives
By Edouard Rosenblum, Co-founder @Secret
HubSpot
HubSpot is an all-in-one platform that covers marketing, sales, and customer service tools. It's a fine alternative to Keap, especially if you're looking for something user-friendly and versatile. HubSpot offers useful features like content management, social media marketing, web analytics, and SEO tools. Businesses can easily build and optimize their websites, manage email campaigns smoothly, and keep track of customer interactions—all from one place. Overall, if you're considering switching from Keap or exploring other options, HubSpot is definitely worth checking out due to its intuitive interface and comprehensive set of features.
ActiveCampaign
ActiveCampaign is another great alternative. It specializes in email marketing, marketing automation, and sales automation. This platform allows businesses to send personalized emails to their customers based on their behavior. For instance, if a customer abandons their shopping cart, ActiveCampaign can automatically send an email to remind them about their unfinished purchase.
Mailchimp
Mailchimp is primarily known for its email marketing services. However, it also offers other features like landing pages, digital ads, social media management, and more. A small business could use Mailchimp to manage their email newsletters, create attractive landing pages for new products or services, and track the success of their digital ad campaigns.
List of Alternatives to Keap
Here are some of Keap's top competitors in the CRM category: HubSpot, ActiveCampaign, Mailchimp or Pipedrive.
CRM, marketing automation & customer service software suite
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Why is HubSpot a good alternative to Keap?
I find Keap to be a great alternative to Hubspot primarily because of its affordability and simplicity. While Hubspot offers a wide range of features, many small businesses don't need such extensive functionality and would rather prefer a more cost-effective solution. Keap provides all the essential tools for customer relationship management (CRM), email marketing, and sales without overwhelming users with too many options. Its user-friendly interface makes it easier for teams to navigate and manage their marketing campaigns. Furthermore, Keap's customer service is highly responsive, providing quick assistance when needed. The platform also offers seamless integration with other applications which further simplifies the workflow. Thus, for small businesses looking for an affordable, easy-to-use, and efficient CRM and marketing automation tool, Keap is a good choice.
What are the differences between HubSpot and Keap?
I have discovered that Keap and HubSpot, despite both being CRM platforms, offer different features to suit diverse business needs. Keap, formerly Infusionsoft, is designed for small businesses and focuses on automation of sales and marketing tasks. It offers robust email marketing tools and e-commerce capabilities. However, its interface can be complex for beginners.
On the other hand, HubSpot serves businesses of all sizes and provides a comprehensive suite of tools covering marketing, sales, customer service, and CRM. It's known for its user-friendly interface and educational resources. But it can become expensive as you add more advanced features or increase your contact list.
In summary, while both platforms aim to streamline customer relationship management, Keap is more suited to small businesses with a strong focus on email marketing and e-commerce. HubSpot caters to a broader audience with its comprehensive toolset but may come with higher costs.
ActiveCampaign enables you to reach your target audience, guide your customers through the conversion funnel, and significantly increase your growth. This SaaS-based marketing platform is therefore ideal for optimizing your sales process.
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Customer engagement has never been more important
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AI-powered sales forecast
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Marketing automation at its best
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Customizable marketing automations
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Conversational email marketing
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Targeted and personalized email advertising
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A high-performance CRM to outperform the competition
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Benefit from personal support
Starter
$15 per monthPlus
$49 per monthPro
$79 per monthEnterprise
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Why is ActiveCampaign a good alternative to Keap?
I find Keap to be a great alternative to ActiveCampaign because of its comprehensive features that cater to small businesses. Unlike ActiveCampaign, Keap offers not only email marketing but also customer relationship management (CRM) and sales pipeline functionalities. This all-in-one platform allows me to manage my contacts, send targeted emails, track sales and even automate follow-ups, all in one place.
Additionally, Keap provides a user-friendly interface that makes it easy for me to navigate through the system. Their customer support is also commendable as they offer 24/7 live chat and phone support. On the other hand, ActiveCampaign only provides email support which may not be as responsive. Therefore, for its integrated features and superior customer service, I consider Keap a good alternative to ActiveCampaign.
What's the difference between ActiveCampaign and Keap?
See the full comparison between Keap & ActiveCampaign
Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.
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Advanced reporting and analytics
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Segment your customers finely
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Continuously optimize your strategy
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Connect all your tools
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A/B testing
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Design impactful emails
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E-commerce integration
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Send the right message at the right time
Free
$0 (Freemium)Essentials
$13 per monthStandard
$20 per monthPremium
$350 per month
Why is Mailchimp a good alternative to Keap?
I find Keap to be a great alternative to Mailchimp because of its comprehensive features beyond just email marketing. While Mailchimp is primarily an email marketing tool, Keap provides a complete customer relationship management (CRM) solution. This means it not only helps with sending emails but also tracks customer interactions, manages contacts, and automates sales processes. Keap's automation capabilities are particularly impressive, allowing me to create detailed and personalized customer journeys. It also offers e-commerce functionalities, making it easier to manage online sales directly from the platform. Keap's pricing is more flexible too, offering options for businesses of different sizes. Therefore, for those seeking an all-in-one business management tool rather than just an email marketing platform, Keap is definitely worth considering.
What are the differences between Mailchimp and Keap?
Comparing these 2 applications, I can say that Keap and Mailchimp, while both effective marketing automation platforms, offer different features and benefits. Mailchimp primarily focuses on email marketing services, which include creating and managing mailing lists, newsletters, automated campaigns, and more. It's great for small businesses looking to initiate their email marketing efforts.
On the other hand, Keap (formerly known as Infusionsoft) is a comprehensive sales and marketing software that offers not only email marketing but also customer relationship management (CRM), e-commerce functionalities, and sales pipeline management. It's a more robust solution suitable for businesses that require advanced customer tracking, lead scoring, and sales automation.
Therefore, the choice between Keap and Mailchimp largely depends on the specific needs of your business - whether you're looking for a simple email marketing tool or a comprehensive sales and marketing solution.
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Get deal for freePipedrive is the easy to install and use CRM software that will allow your sales team to save time and stay focused on their activities to make more sales.
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Customizable sales inbox
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Insights and reports
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Sales forecasting
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$49 per user per monthPremium
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$99 per user per monthClear sales pipeline
Pipedrive provides a clear and practical way to manage leads, deals, activities, and follow-ups in one sales workspace. The visual pipeline makes it easy to understand where each opportunity stands, identify stalled conversations, and keep the next action visible for the team. Email synchronization, templates, activity reminders, reporting, and workflow automations reduce manual CRM work and help maintain a more consistent sales process. It also complements Google Workspace well: business email and calendars can remain in Google Workspace while relevant conversations, contacts, meetings, and deal history are organized in Pipedrive. The platform works best when pipeline stages and data-entry standards are defined early, but it is a strong CRM for keeping sales operations structured as the business grows
September 20, 2026
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Get deal for freeClickFunnels is a comprehensive and versatile online marketing and sales funnel builder software. It is designed to help businesses create and manage their sales funnels to effectively guide their customers and lead to better conversions.
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Payment processing
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A/B testing
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Email marketing automation
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Analytics and reporting
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Affiliate program management
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Funnel templates
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Drag-and-drop editor
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Membership sites
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$197 / monthFunnel Hacker
$297 / monthEasily manage all your projects and become more productive and efficient.
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Get deal for freemonday.com lets you manage projects from planning to delivery on a single platform, utilizing AI to streamline workflows and enhance team collaboration, ensuring you can track everyone's progress effectively.
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Kanban and Gantt Softwares
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Integrate all your tools
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$0 (Freemium)Enterprise
Custom pricingBasic
$12 per user per monthStandard
$14 per user per monthPro
$25 per user per monthThe Zoho platform brings together in a single tool all the functionalities your startup needs to manage and optimize customer relations on a daily basis.
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Optimize your company finances
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Centralize your needs
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Collaborate seamlessly
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Offer quality customer service
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Manage employees
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Manage your projects efficiently
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Develop customized applications
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Accelerate sales across all channels
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Deploy marketing campaigns
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$0 (Freemium)Standard
$14 per user per monthProfessional
$35 per user per monthEnterprise
$40 per user per monthUltimate
$52 per user per monthFreshsales Suite uses the power of artificial intelligence to make salespeople's jobs easier with more complete and reliable automations (lead generation, lead qualification, automated scenarios, lead scoring, etc.).
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Transaction management
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Sales campaigns & events tracking
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Sales forecasting
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Automate sequences & workflows
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Reporting & Analytics
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Mobile app
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Artificial intelligence
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Contact management
Free
$0 (Freemium)Growth
$11 / user / monthPro
$47 / user / monthEnterprise
$71 / user / monthMarketing 360 brings comprehensive marketing solutions that help businesses grow their online presence, increase leads and sales, and improve customer engagement.
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Multi-location
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Real-time tracking & reporting
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Expert marketing guidance
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All-in-One marketing platform
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ROI-focused strategies
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Support every step of the way
Marketing 360 compared to Keap
Marketing 360 is a better solution based on percentage of positive reviews than Keap: 91 vs 78
Marketing 360 is a better solution for customer support than Keap: 4.5 vs 4.0
Marketing 360 is easier to set up than Keap: 4.5 vs 3.5
Marketing 360 is more suitable for small businesses thanks to its good value for money than Keap: 4.4 vs 3.8
Marketing 360 has more functions than Keap: 344 vs 145
Copper is an AI-powered customer relationship management (CRM) software solution designed to streamline and enhance clients interactions for businesses of all sizes.
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Activity tracking
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Reporting and analytics
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Google Workspace integration
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Customizable pipelines
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Automated data entry
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Mobile app
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Task management
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Lead scoring
Starter
$12 / user / monthBasic
$29 / user / monthProfessional
$69 / user / monthBusiness
$134 / user / monthInsightly is a powerful customer relationship management (CRM) software that helps businesses manage their sales pipeline, customer data, projects, and tasks in one unified platform.
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Status tracking
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Integrations aplenty
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See the big picture
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Mobile on-the-go
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Project workflow
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Project planning
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Don't miss a beat
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Teamwork made easy
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File sharing
Insightly compared to Keap
Keap has better positive reviews compared to Insightly: 78 vs 77
Insightly is more user friendly than Keap: 4.0 vs 3.5
Insightly is better at value for money than Keap: 4.0 vs 3.8
Keap has more features than Insightly: 145 vs 126
Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web.
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Targeted email marketing
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Social media management
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Analytics and reporting
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Customer journey mapping
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Marketing automation
Salesforce Marketing Cloud compared to Keap
Keap is better at customer service than Salesforce Marketing Cloud: 4.0 vs 3.5
Keap is more suitable for small businesses thanks to its good value for money than Salesforce Marketing Cloud: 3.8 vs 3.7
Salesforce Marketing Cloud has more features than Keap: 154 vs 145
With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.
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Benefit from the efficiency of Automated Marketing
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Grow your contact list quickly
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Track and analyze your campaigns with Google Analytics Integration
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Enhance engagement with social media integration
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Create attractive marketing content
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Access comprehensive performance reports
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Streamline your email marketing with Email Automation
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Connect Constant Contact with professional tools
Lite
$12 / monthStandard
$35 / monthPremium
$80 / monthSalesforce Sales Cloud is a CRM platform that helps sales teams manage their sales processes, track customer interactions, and close deals faster. By using AI, it streamlines and optimizes sales efforts, enhancing productivity and driving revenue growth.
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Lead and opportunity management
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Mobile app
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Shipping management
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Safety management
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Call logging
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Data management
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Sales forecasting
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Collaborative selling
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Integration
Salesforce Sales Cloud compared to Keap
Salesforce Sales Cloud has more positive reviews than Keap: 89 vs 78
Salesforce Sales Cloud is easier to use than Keap: 4.0 vs 3.5
Salesforce Sales Cloud is more suitable for small businesses thanks to its good value for money than Keap: 4.0 vs 3.8
Salesforce Sales Cloud is more versatile than Keap: 206 vs 145
The all-in-one sales solution for modern businesses.
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Get deal for freeHubspot Sales Hub leverages AI to streamline sales processes, enhance customer relationship management, and drive revenue growth. It offers tools like email tracking, email templates, deal pipelines, and contact management, enabling businesses to manage their sales pipelines efficiently and close deals faster.
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Smart email tracking
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Meeting scheduling made simple
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Sales documents
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Seamless email integration
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Deal pipeline
Sales Hub Starter
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$150 / user / monthAct-On is a marketing automation platform designed to help businesses increase customer engagement, drive lead conversion, and optimize marketing campaigns across multiple channels.
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Intelligent lead scoring
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Dynamic content personalization
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Real-time analytics
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Seamless CRM integration
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Powerful marketing automation
Act-On compared to Keap
Act-On has more positive reviews than Keap: 86 vs 78
Act-On is better at support than Keap: 4.5 vs 4.0
Act-On is easy to use compared to Keap: 4.0 vs 3.5
Act-On pricing plans are more competitive than Keap: 3.9 vs 3.8
Keap has more functions than Act-On: 145 vs 102
Ortto is a software that provides automated marketing solutions for businesses. With features like email marketing, social media management, and SEO optimization, Ortto uses AI technology to analyze and predict customer behavior, enabling businesses to create personalized marketing strategies.
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Ad creation
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Analytics
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AI technology
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Keyword search
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Auction management
Ortto compared to Keap
Ortto has more positive reviews than Keap: 91 vs 78
Ortto is better at support than Keap: 4.5 vs 4.0
Ortto is easy to use compared to Keap: 4.5 vs 3.5
Ortto pricing plans are more competitive than Keap: 4.4 vs 3.8
Keap is better at number of features than Ortto: 145 vs 131
Agile CRM brings value by providing entrepreneurs with a comprehensive CRM platform that helps streamline their sales, marketing, and customer service efforts. With Agile CRM, businesses can effectively manage customer interactions, automate tasks, track leads, and analyze data to make informed decisions.
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Social media integration
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Lead generation machine
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Smart email marketing
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Sales pipeline management
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Customer support excellence
Agile CRM compared to Keap
Keap has better positive reviews compared to Agile CRM: 78 vs 76
Agile CRM is easier to use than Keap: 4.0 vs 3.5
Agile CRM is more suitable for small businesses thanks to its good value for money than Keap: 4.1 vs 3.8
Agile CRM is better at number of features than Keap: 235 vs 145
Enhance team communication and collaboration.
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Get deal for freeGoHighLevel is an all-in-one marketing platform designed to streamline business operations by integrating various tools and functionalities, including CRM, email marketing, SMS marketing, and landing pages, aimed at digital marketing agencies.
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CRM integration
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Marketing automation
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Email marketing
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SMS marketing
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Sales funnels
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Landing pages
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White-labeling
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Appointment scheduling
Starter
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Get deal for freeThe Gmail email tool is a central part of your workflow. Streak for Gmail allows you to gain performance through the many features specifically designed to unleash the potential of Gmail for business.
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Streamline your sales with email tracking
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Customize your pipelines with conditional formatting
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Maintain efficiency anywhere
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Benefit from numerous integrations
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Optimize teamwork
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Automate your sales pipeline
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Get a CRM integrated with Gmail
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Never miss a deadline with task reminders
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Pro
$59 / user / monthPro+
$89 / user / monthEnterprise
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Get deal for freeGetResponse is a comprehensive email marketing and automation platform designed to help businesses grow their online presence. It combines powerful tools and AI solutions to aid in list building, lead generation, and effective communication with audiences.
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Landing pages
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Email marketing
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Marketing automation
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List management
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Webinars
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Analytics and reporting
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Conversion funnels
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Transactional emails
Email Marketing
$16 / monthMarketing Automation
$56 / monthEcommerce Marketing
$111 / monthGetResponse MAX
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Get dealAcumbamail is a versatile email marketing platform designed to empower businesses with easy-to-use tools for creating, managing, and analyzing email campaigns.
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Customizable templates
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Drag-and-drop editor
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Detailed analytics
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Contact management
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SMS marketing
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Advanced segmentation
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A/B testing
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Email automation
Free
Basic
$28 / monthPro
$79 / monthEnterprise
$249 / monthEncharge allows you to combine email marketing with behavioral analysis in a simple way. You can automatically send emails based on your customer’s actions on your website. This way you can quickly improve the relevance of your marketing strategy.
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Create custom flows
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Behavioral insights
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Send transactional emails
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Integration freedom
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Segment your users finely
Enterprise
Contact salesGrowth
$99 / monthPremium
$159 / month
Encharge compared to Keap
Encharge is a better solution based on percentage of positive reviews than Keap: 99 vs 78
Encharge is a better solution for customer support than Keap: 4.8 vs 4.0
Encharge's user interface is more convenient than Keap: 4.8 vs 3.5
Encharge pricing plans are more competitive than Keap: 4.8 vs 3.8
Keap is more versatile than Encharge: 145 vs 28
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Get deal for freeClose is a CRM solution specifically designed to enhance the growth of startups and small businesses. This all-in-one platform helps you optimize your end-to-end sales and significantly accelerate growth.
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Automate SMS and email
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Supercharge your sales with Intelligent Reporting
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Measure your team's performance with Team Reporting
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Prioritize your prospects easily
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Streamline your communication with email templates
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Get the best calling software
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Synchronize your technology stack
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Get advanced analytics
Base
$29 per user per monthProfessional
$109 per user per monthEnterprise
$149 per user per monthDynamics 365 is a comprehensive business solution software that integrates multiple applications, including CRM and ERP, to provide businesses with actionable insights using AI, streamline processes, enhance productivity, and improve customer engagement.
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Sales trend analysis
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Powerful marketing automation
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Seamless collaboration and communication
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Financial reporting
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Pipeline management
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360-Degree view of customers
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Intelligent business insights
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Streamlined sales process
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Performance metrics
Dynamics 365 compared to Keap
Dynamics 365 has better positive reviews than Keap: 87 vs 78
Dynamics 365 is easier to set up than Keap: 4.0 vs 3.5
Dynamics 365 is more suitable for small businesses thanks to its good value for money than Keap: 4.1 vs 3.8
Keap has more functions than Dynamics 365: 145 vs 113
EngageBay allows you to manage the entire customer lifecycle, from prospect to loyal customer, with a single tool. This, plus all the features you need from contact management to marketing automation, to support.
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Provide quick and efficient support
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Create personalized customer journeys
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AI-powered lead scoring
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Seamless team collaboration
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Integrations
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Automate marketing tasks with ease
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Streamline sales with a powerful CRM
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Improve customer satisfaction
Free
Basic
$14 / user / monthGrowth
$64 / user / monthPro
$119 / user / monthSalesforce Marketing Cloud Account Engagement brings value by providing a powerful marketing automation platform that helps businesses streamline their marketing efforts, generate more leads, and increase revenue with insightful analytics and personalized messaging.
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Lead scoring
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Marketing automation
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CRM integration
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Analytics and reporting
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Lead generation
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Email marketing
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Dynamic content
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Multi-channel marketing
Marketing Cloud Account Engagement (ex. Pardot) compared to Keap
Marketing Cloud Account Engagement (ex. Pardot) has better positive reviews than Keap: 79 vs 78
Marketing Cloud Account Engagement (ex. Pardot) is better at ease to use than Keap: 4.0 vs 3.5
Keap is better at value for money than Marketing Cloud Account Engagement (ex. Pardot): 3.8 vs 3.7
Keap has more options than Marketing Cloud Account Engagement (ex. Pardot): 145 vs 118
HoneyBook is an all-in-one clientflow management platform designed for independent businesses and freelancers. It offers a suite of tools including online contracts, invoices, payments, proposals, scheduling, and automations to streamline client interactions and business processes.
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Scheduling
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Project management
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Automation tools
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Online payments
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Customizable templates
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Integrated CRM
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Reporting and insights
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Client portals
Starter
$36 / monthEssentials
$59 / monthPremium
$129 / monthEssential Studio is a comprehensive suite of software development tools by Syncfusion, offering over 1,600 unique components and frameworks for .NET, JavaScript, and Xamarin. It supports various platforms including web, mobile, and desktop. It provides developers with the ability to create high-performance, visually stunning applications.
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Extended documentation
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Comprehensive suite
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Multiplatform compatibility
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Customizable components
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High performance
Why is Essential Studio a good alternative to Keap?
I believe Essential Studio is a great alternative to Keap due to its comprehensive suite of software development tools. Unlike Keap, which primarily focuses on customer relationship management and marketing automation, Essential Studio offers a broader range of functionalities. It provides over 1,600 unique controls and frameworks for web, mobile, and desktop development. This means you can create robust, high-performance applications across multiple platforms with ease.
Moreover, Essential Studio prioritizes user-friendly interfaces and seamless integration capabilities. It also offers excellent customer support and detailed documentation, making it easier for developers to navigate and utilize the platform effectively. While Keap is an excellent tool for CRM and marketing tasks, Essential Studio's versatility makes it a more comprehensive solution for software development needs.
What are the differences between Essential Studio and Keap?
As a user of both Essential Studio and Keap, I've noticed several key differences between the two. Essential Studio is a comprehensive suite of software development tools for .NET developers. It offers over 1,600 unique controls and frameworks for web, mobile, and desktop development. The platform is designed to enhance productivity and speed up the development process.
On the other hand, Keap is a customer relationship management (CRM) tool designed for small businesses. It provides features like email marketing, sales pipeline management, and automation of sales and marketing tasks. Keap focuses on helping businesses organize their client information, track customer interactions, and manage their sales processes more efficiently.
In essence, while Essential Studio is geared towards software developers with its wide array of development tools, Keap is aimed at small businesses seeking to streamline their sales and marketing efforts.
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