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Mouseflow reviews
4.8 (5 reviews)

Mouseflow is a robust user behavior analytics tool, designed to provide businesses with profound insights into visitor interactions on their websites. It enables companies to enhance user experiences, identify potential problems, and increase conversions for a more engaging online presence. Mouseflow offers a comprehensive understanding of user behavior, helping businesses optimize their website performance and improve customer satisfaction.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Mouseflow?
  • 04How Mouseflow compare to similar software?
  • 05Who is Mouseflow best for according to our reviewers?
  • 06Mouseflow reviews

Pros from reviewers

  • Easy to integrate and use: Mouseflow is praised for its ease of integration into a website and its user-friendly interface. This makes it a convenient tool for businesses of all sizes

  • Provides comprehensive reports: Mouseflow offers detailed reports on user activity, including session replay, visitor details, click behavior, and more. This data can be used to improve the overall user experience

  • Valuable insights into user behavior: Through features like session replay and heatmaps, Mouseflow allows businesses to gain a deep understanding of how users interact with their website. This information can be used to optimize the site and boost conversion rates

  • Robust filtering system: Mouseflow's advanced filtering system makes it easier to sort through large amounts of data, helping businesses understand and improve their conversion rate

  • Excellent customer support: Users have praised Mouseflow's responsive and helpful customer support team, which can be a significant advantage when encountering issues or needing assistance with the software.

Cons from reviewers

  • Limited plan options: The entry-level plan only allows for one website, which can be restrictive for users managing multiple sites

  • Confusing features: Some features such as the Friction score and form Interact tag can be confusing to use, requiring users to spend additional time reading the documentation

  • Slow performance: Some users have reported that the software can be slow and the data search filters challenging to use, which can hinder productivity

  • Expensive licensing: The licensing can be expensive for small marketing clients, making it less accessible for smaller businesses or individuals

  • Basic forms feature: The forms feature is considered basic and lacking in key functionality, which can limit its usefulness in collecting and managing user data.

Main features

Starting Price

$41

/ month

Free Plan

Yes

Session replays

Heatmaps

Click and movement tracking

Form analytics

Funnel analysis

What is Mouseflow?

Mouseflow is a comprehensive web analytics and user behavior tracking software designed to help businesses gain valuable insights into visitor interactions on their websites. It offers features such as session replays, heatmaps, click tracking, and form analytics, allowing users to understand user behavior in detail. Mouseflow enables businesses to watch session recordings to understand visitor patterns and identify problem areas on their websites. Its heatmap functionality visually represents areas of high or low activity on the site. Mouseflow also tracks every click and movement on the website, helping teams optimize page layouts and improve user interfaces based on data. Its funnel analysis helps identify bottlenecks or effective strategies in the conversion funnel, while form analytics help boost online form completion rates by identifying and rectifying issues. Overall, Mouseflow enhances website usability and increases conversions by providing a comprehensive understanding of user behavior and preferences.
logo mouseflow

Mouseflow

vs

logo hotjar

Hotjar

Hotjar and Mouseflow are both powerful tools used for website analytics and user behavior tracking, but they have distinct differences that cater to various user needs.


Hotjar is a comprehensive user feedback and behavior analytics tool that offers a wide range of features. It allows users to create heatmaps, record user sessions, and gather feedback through on-site surveys and polls. Hotjar's strength lies in its ability to provide a holistic view of user interactions with your website, helping you understand not only where users click but also why they do so. Its feedback tools enable you to collect valuable insights from your visitors, making it a valuable tool for conversion rate optimization.


On the other hand, Mouseflow focuses primarily on session recording and heatmaps. It excels in providing detailed session playback, allowing you to see precisely how users navigate your site. Mouseflow offers advanced filtering options to pinpoint specific user behaviors and has robust...

logo mouseflow

Mouseflow

Track, analyze, optimize: The complete user journey navigator.

logo hotjar

Hotjar

Easily improve user experience on your website

3 months free on the Business plan on Hotjar

Save up to $150

Who is Mouseflow best for according to our reviewers?

  • E-commerce Business Owners: These users find Mouseflow essential for optimizing their websites to ensure customers can find and purchase what they're looking for

  • Digital Marketers: They use Mouseflow to understand user interaction behavior and increase traffic, appreciating its ease of use, quick setup, and reasonable pricing

  • Website Administrators: These users appreciate Mouseflow's various reports, including session replay, visitor details, and click behavior, which help improve the overall user experience

  • Small Marketing Clients: While they find Mouseflow beneficial, they believe the licensing might be a bit expensive for their budget

  • Users with Multiple Websites: These users find Mouseflow's features comprehensive, but wish the entry-level plan allowed for tracking more than one website.

  • Mouseflow reviews

    4.8

    Mouseflow rating

    4.5

    Ease of use

    4.5

    Customer service

    4.4

    Value for money

    4.4

    Likelihood to recommend

    4.6

    Features

    5 Mouseflow reviews

    4.8 (5 reviews)
    • Garrison G

      Mouseflow: Don't Miss Out on This Essential Tool!

      I find Mouseflow easy to set up, integrate, and use. It provides excellent reports and is an overall fantastic tool. I run a successful e-commerce business selling my original art and printed editions, and Mouseflow allows me to "see" user activity through both recordings and real-time. It's essential for optimizing my site to ensure collectors can find and purchase what they're looking for. It's the most crucial analytical tool I've implemented and I can't imagine having a successful online presence without it. The features seem comprehensive, although the Friction score and form Interact tag are a bit confusing - I might need to read the documentation. I also wish the entry-level plan allowed for 2 websites. I chose Mouseflow for its ease of use and integration. I appreciate the vendor's response and their offer of support if I encounter any issues.

      May 5, 2024

    • George J

      Mouseflow: A Must-Have Tool for Digital Marketers

      As a digital marketer, I find Mouseflow an invaluable tool for understanding user behavior

      April 28, 2024

    • Zane D

      Heatmap Functionality Highly Beneficial

      The heatmap feature of Mouseflow is extremely useful and a key aspect of the platform. However, I find their forms feature to be quite basic and lacking in key functionality; it needs significant improvement. In my view, the pricing for upgrading to a paid plan is quite high. On the positive side, their customer support is very responsive.

      April 20, 2024

    • Betty R

      Unlock User Behavior Insights on Your Website with Mouseflow!

      In my experience with marketing, I often find it difficult to comprehend how users interact with my website, often feeling like I'm guessing. While most tools provide heatmaps of the most clicked areas, Mouseflow enables me to analyze the entire user journey, making it an essential tool for my digital marketing efforts. However, I wish downloading the recordings was simpler. I selected Mouseflow due to its speed and flexibility in creating and customizing platforms for mobile devices. A significant challenge I frequently encounter is understanding why my page isn't converting, and Mouseflow seems to be the solution to understanding user behavior on my page. The vendor responded to my feedback, expressing their appreciation and suggesting that I use the UTM parameters feature on Mouseflow for data segmentation. They also offered help via chat within the app.

      April 13, 2024

    • Aaron C

      Mouseflow's Robust Reporting: A Data Analyst's Dream

      As a data analyst, I appreciate Mouseflow's robust reporting capabilities. The ability to filter and segment data has made my job much easier

      April 13, 2024

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