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Hotjar Reviews
68 reviews
Save BIG on
Hotjar
Save up to $928 on Hotjar
Hotjar
Used by 988 members
40% off all annual plans
Save up to $928 on Hotjar
Save BIG on
Hotjar
- 01 What is Hotjar?
- 02 Pros and cons from reviewers
- 03 Main features
- 04 How Hotjar compare to similar software?
- 05 Who is Hotjar best for according to our reviewers?
- 06 Hotjar Reviews
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01 What is Hotjar?
Hotjar is an advanced analysis tool that aids startups in enhancing their marketing strategies by analyzing website visitor behavior. Unlike other platforms that focus on numerical data, Hotjar generates heatmaps showing areas users interact with most on your site. This information helps identify friction points and improve user experience. The tool also allows for user surveys to continually refine services. It integrates with third-party software for seamless incorporation into business workflows. Used by over a million sites worldwide, including brands like Nintendo and Adobe, Hotjar is available for testing at a discounted rate through the Secret platform.
02 Pros and cons from reviewers
Pros from reviewers
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Suitable for Small to Medium-Sized Businesses
Given its price, Hotjar provides a variety of impressive features for initiating user testing and CRO. It is easy to set up and use, even for marketers with no technical inclination, and serves perfectly as a value-based beginner UX/CRO tool. -
Powerful and Easy to Use
Hotjar is straightforward, easy to set up, and incredibly powerful, eliminating guesswork in conversion rate optimization by allowing the study of user behavior and their response to designs, UI/UX, and interfaces -
Easy Integration and Monitoring
Hotjar is easy to integrate using Google Manager or by directly pasting the code, allowing for the monitoring of user activity on a website. Its heatmap feature indicates which areas of a website are performing well -
Simplified User Studies
Hotjar simplifies user studies by providing invaluable insights into customer interactions with a website, easing the process of streamlining UI and buying processes -
Valuable Feedback and Insights
Hotjar enables the creation, personalization, and delivery of surveys and polls for customer feedback, which is quickly updated for immediate analysis. Its heatmap feature displays where users scroll and click on a website, offering valuable insights for marketing teams
Cons from reviewers
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Incompatibility issues
Hotjar's form tracking system is incompatible with Angular-Js websites and it doesn't display data from text fields due to GDPR guidelines -
High cost
Hotjar has been criticized for its high pricing, especially after recent price increases, which can be a deterrent for small businesses or beginners -
Limited session recording
Hotjar seems to miss recording organic traffic - those visitors who find the website through search engines, which can be a significant drawback for understanding user navigation -
Poor customer service
Some users have reported issues with Hotjar's customer service, including slow response times and difficulty resolving technical issues. -
Limited heatmap creation
Users on smaller Hotjar plans can only create three heatmaps at a time, which can feel restrictive for those who wish to set up more heatmaps and use fewer of the other available features
Hotjar
Easily improve user experience on your website
40% off all annual plans
Save up to $928
03 Main features
Starting Price
Free Plan
Form analysis
Visitor segmentation
Behavior analytics
Surveys
Visitor recordings
More details about Hotjar plans
Starting Price
$49
per month
Free Plan
Yes
Form analysis
Visitor segmentation
Behavior analytics
Surveys
Visitor recordings
Hotjar
Easily improve user experience on your website
40% off all annual plans
Save up to $928
04 How Hotjar compare to similar software?
Hotjar and Amplitude are both powerful analytics tools, but they serve different purposes and cater to different needs in the realm of user behavior analysis. Understanding their key differences can help you decide which tool is best suited for your business.
Hotjar is designed to provide qualitative insights into user behavior, focusing on how users interact with your website or application. It offers features like heatmaps, session recordings, and feedback polls, which allow you to visualize user interactions and gather direct user feedback. Hotjar is particularly useful for understanding the why behind user behavior—why users click certain elements, why they abandon pages, or why they may be frustrated with a particular feature. Its simplicity and intuitive interface make it accessible for teams that want quick, actionable insights without the need for deep technical expertise.
Amplitude, on the other hand, is a more robust and feature-rich analytics platform that excels in...
Hotjar
Used by 988 members
Easily improve user experience on your website
40% off all annual plans
Save up to $928
Amplitude
Used by 583 members
See how users really experience your product
3 months free on the Plus plan
Save up to $183
Hotjar and FullStory are known web analytics tools that provide insights into user behavior and website interactions. Although they share objectives, there are distinctions between these two platforms, particularly in terms of their data collection and analysis approaches.
Hotjar is designed with a user interface focusing on offering an array of tools to optimize websites. It provides features such as heatmaps, session recordings, and surveys to help businesses gain an understanding of how users navigate through their websites and engage with the content. By visualizing data and identifying areas where users encounter difficulties, Hotjar enables businesses to make decisions based on data-driven insights for enhancing user experience. Moreover, real-time data synchronization empowers businesses to track user behavior instantly, allowing them to adapt quickly and optimize their websites accordingly.
On the other hand, FullStory specializes in session replay and detailed user analytics....
Hotjar
Used by 988 members
Easily improve user experience on your website
40% off all annual plans
Save up to $928
As we delve into the comparison of Hotjar vs Mixpanel, we uncover the nuanced differences that set these two tools apart. One key distinction lies in their user segmentation capabilities, with Mixpanel showcasing its prowess in this area. The extensive toolkit it offers enables users to craft highly specific and intricate user segments based on a multitude of attributes and behaviors. This level of granularity empowers businesses to precisely pinpoint user groups, extracting insights that drive targeted actions and optimizations. In contrast, Hotjar provides a more streamlined user segmentation experience, which may be well-suited for simpler analyses and quicker insights.
Moving on to cohort analysis, Mixpanel once again takes the lead. Its cohort analysis feature allows users to create cohorts by grouping individuals who share common characteristics or behaviors within a specific time frame. This functionality provides invaluable insights into user retention, engagement patterns,...
Hotjar
Used by 988 members
Easily improve user experience on your website
40% off all annual plans
Save up to $928
Mixpanel
Used by 1436 members
Product analytics platform
1 year free
Save up to $50,000
05 Who is Hotjar best for according to our reviewers?
-
Data Analysts
Hotjar is a useful tool for creating, personalizing, and delivering surveys and polls. It also offers a Form Analysis feature that provides valuable data on user interaction with forms, helping to reduce unsuccessful attempts to complete them -
Small to Medium-sized Businesses
Hotjar is an excellent tool for these businesses, providing a variety of impressive features for initiating user testing and CRO. It is easy to set up and use, even for marketers with no technical inclination. -
Marketers
Hotjar is a straightforward and simple tool that marketers can use for basic research. It offers features like scrollmaps and polls, which can provide valuable insights into user behavior -
Website Optimizers
Hotjar's recording feature is highly recommended for website optimization. It provides context to issues seen in GA and allows for a deeper understanding of the user's mindset -
Website Designers
These professionals can use Hotjar to streamline their UI and buying process. The software provides invaluable insights into customer interactions with their websites, making it easier to optimize conversion rates
Hotjar
Easily improve user experience on your website
40% off all annual plans
Save up to $928
06 Hotjar Reviews
Hotjar rating
Hotjar Reviews
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Rep. Dino Wilkinson
Scroll Maps That Lifted CTA Engagement
We started using Hotjar during a landing page redesign and the scroll maps were especially helpful for figuring out that most visitors never reached our main CTA, so we moved it higher and saw better engagement within a week
July 27, 2026
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Dewayne Hessel
Practical Setup, Evidence for Decisions
What I appreciate about Hotjar is that it is practical rather than flashy: setting up recordings was straightforward, filters by device and page URL are genuinely useful, and it gave our product team concrete evidence instead of opinions in meetings
July 21, 2026
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Virgina Barton Ret.
Signup Friction Spotted (Plus Annual Savings)
Hotjar has been solid for spotting friction in our signup flow, especially with rage clicks and rapid back-and-forth behavior in recordings, and we also ended up saving a bit by going annual through Joinsecret, which was a nice extra rather than the reason we picked it
July 13, 2026
-
Kandice White
Simple UI, Deep Insights Across Tools
I’ve had a good experience with Hotjar because the interface is simple enough for non-technical teammates to use, yet the insights are still detailed, especially when combining heatmaps, replays, and on-page feedback, and getting the annual plan cheaper through Joinsecret was a welcome bonus, not a gimmick
July 5, 2026
-
Emanuel Graham
Beyond Dashboards: Behavior + Segmentation
Hotjar is not magic, but it does a very good job of showing behavior you cannot infer from dashboards alone, and the segmentation options helped us compare new visitors with returning ones without a lot of setup
June 29, 2026
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Brandee Simonis III
E-commerce Click Maps Informed Card Redesign
I used Hotjar mainly for e-commerce category pages and the click maps quickly showed that shoppers were interacting with product images more than text links, which pushed us to redesign card layouts, and we got a reduced annual rate through Joinsecret that made the rollout easier to justify
June 21, 2026
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Prof. Sharice Sanford
In-Context Surveys That Explain GA4 Patterns
The surveys and feedback polls inside Hotjar have been more helpful than expected because they let us ask questions right after a user completes a task, and in our case that context explained several confusing patterns we had seen in GA4
June 16, 2026
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In Johns
Replay + Feedback, Clear UX Priorities
I like Hotjar most for the combination of incoming feedback widgets and session replays, since we can watch where users hesitate and then compare that with what they wrote in the survey, which makes prioritizing UX fixes much less of a guessing game
June 6, 2026
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Margarite Walter
Click Truth via Heatmaps
Hotjar has been one of the more useful tools in our stack because the heatmaps make it obvious where people actually click versus where we thought they would, and the session recordings helped us catch a broken mobile menu that analytics alone never made clear
June 2, 2026
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Delbert Kris
Perfect GA Complement with Strong Privacy Controls
Hotjar isn’t a full analytics replacement, but it complements GA really well, when numbers look weird I jump into recordings to get context, and the privacy controls plus masking options helped us stay comfortable on sensitive pages
May 23, 2026
Start saving on the best SaaS
Secret has already helped tens of thousands of startups save millions on the best SaaS like Microsoft Teams, Google Workspace & many more. Join Secret now to buy software the smart way.