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FullStory reviews
4.2 (5 reviews)

FullStory is a sophisticated digital experience analytics platform designed to provide businesses with profound insights into user interactions. It aids in optimizing digital presence and cultivating significant customer experiences, thereby boosting engagement and conversions. The platform offers a comprehensive understanding of user behavior, enabling businesses to make data-driven decisions and improve their overall digital strategy.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is FullStory?
  • 04How FullStory compare to similar software?
  • 05Who is FullStory best for according to our reviewers?
  • 06FullStory reviews

Pros from reviewers

  • Real-time user interaction analysis: FullStory provides real-time user interaction analysis, allowing businesses to understand the user's journey, identify pain points, and areas for improvement. This level of insight into user behavior is critical for identifying friction points and improving the user experience

  • Comprehensive session replay functionality: One of the standout features of FullStory is its comprehensive session replay functionality. This feature allows businesses to precisely see how users are interacting with their website or app, which can be instrumental in troubleshooting issues and identifying areas for improvement

  • Easy setup and integration: FullStory is very easy to set up and integrate into existing systems. It even has an API that can be integrated into admin portals to assist in diagnosing customer problems

  • Excellent customer support: FullStory is known for its excellent customer support. Their team is always ready to assist customers in understanding the product and its pricing, making it a reliable choice for businesses

  • Valuable metrics and analysis trends: FullStory records live user interactions, capturing a range of valuable metrics that can be customized for further analysis. It also offers built-in analysis trends, providing businesses with a deeper understanding of how visitors interact with their website or app.

Cons from reviewers

  • High pricing: FullStory's pricing packages have been criticized for being too high, with some users experiencing sudden and significant price increases. This has led to dissatisfaction among customers who feel the cost is not justified by the value they receive from the software

  • Difficulty finding specific sessions: Some users have reported difficulty in locating specific sessions they are interested in. This can make the process of analyzing user interactions more time-consuming and less efficient

  • Limited data transfer capabilities: FullStory does not currently allow for the transfer of collected metric data to other analytics platforms like Tableau. This restricts the ability to conduct further data analysis and can be a hindrance for users who rely on other platforms for their data analysis needs

  • Inaccurate 'Rage Click' feature: The 'Rage Click' feature, which is intended to identify points of user frustration, has been reported as sometimes being inaccurate. This can lead to misinterpretations of user behavior and potentially misguided efforts to improve user experience

  • Poor mobile experience: While FullStory can be used on a mobile web browser, some users have reported that the mobile experience could be improved. This could limit the usability of the software for those who primarily use mobile devices for their work.

Main features

Starting Price

N/A

Free Plan

No

Session replay

Click maps

Error tracking

Funnel analysis

Segment discovery

What is FullStory?

FullStory is a digital experience analytics platform that provides in-depth understanding of user interactions with your online presence. It captures every click, swipe, and scroll, translating them into comprehensive data. This allows businesses to identify user pain points and potential areas for improvement, enabling informed decision-making based on user-centric data. FullStory also visualizes the complete user journey, assisting companies in enhancing user experiences, debugging issues, and optimizing conversions. It aims to help businesses connect with their audience on a deeper level, leading to higher engagement, increased customer loyalty, and higher profits. Secret offers access to FullStory at unbeatable prices, along with other SaaS deals and resources.
logo fullstory

FullStory

vs

logo hotjar

Hotjar

Hotjar and FullStory are known web analytics tools that provide insights into user behavior and website interactions. Although they share objectives, there are distinctions between these two platforms, particularly in terms of their data collection and analysis approaches.


Hotjar is designed with a user interface focusing on offering an array of tools to optimize websites. It provides features such as heatmaps, session recordings, and surveys to help businesses gain an understanding of how users navigate through their websites and engage with the content. By visualizing data and identifying areas where users encounter difficulties, Hotjar enables businesses to make decisions based on data-driven insights for enhancing user experience. Moreover, real-time data synchronization empowers businesses to track user behavior instantly, allowing them to adapt quickly and optimize their websites accordingly.


On the other hand, FullStory specializes in session replay and detailed user analytics....

logo fullstory

FullStory

Complete insight, one digital experience story

logo hotjar

Hotjar

Easily improve user experience on your website

3 months free on the Business plan on Hotjar

Save up to $150

Who is FullStory best for according to our reviewers?

  • Website Owners: These individuals can use FullStory to gain a comprehensive understanding of how users interact with their website, identifying areas of struggle and potential improvements

  • Product Managers: FullStory provides these professionals with valuable insights into user behavior, helping them identify bugs, areas for improvement, and user pain points, although some may desire more advanced AI integration for easier session identification

  • Customer Support Teams: FullStory allows these groups to see exact client actions, helping them understand platform usage and problem areas, and providing them with the necessary data to improve customer support

  • Developers and Analysts: These users can benefit from FullStory's APIs and data extraction capabilities, although some may wish for longer data storage periods and the ability to transfer data to other analytics platforms

  • Sales Teams: While some sales teams may find FullStory useful for understanding customer behavior, others have expressed dissatisfaction with the company's sales tactics and pricing strategies.

  • FullStory reviews

    4.2

    FullStory rating

    4.5

    Ease of use

    4.5

    Customer service

    4.1

    Value for money

    4.3

    Likelihood to recommend

    4.5

    Features

    5 FullStory reviews

    4.2 (5 reviews)
    • Oslo M

      Insightful Data for Website Optimization

      its session replay feature provides insightful data that helps me optimize our website for better user experience. The heatmaps are particularly useful in identifying areas of our site that attract the most attention

      May 6, 2024

    • Jasper M

      FullStory: A Unique Value Proposition Worth the Investment

      I've been utilizing FullStory for the past 9 months and it's been quite an experience! Their sales team is always on their toes, keeping things interesting and dynamic. I'm considering renewing my subscription because the product itself has proven to be incredibly useful. The pricing, while it may seem steep at £3 or £3, per month, actually offers a unique value proposition. You get a 1% increase in sessions for a 1x price jump, which, when you think about it, is a pretty exclusive deal! It's definitely a bold approach to pricing, but it's all part of the FullStory experience!

      April 27, 2024

    • Nathan Brown

      Top-notch tool for understanding customer behavior! A must-have for product teams!

      I strongly recommend FullStory for any product aiming to improve their understanding of their product and customer experience. I especially valued the option to review widget screen recordings for our app, a feature not provided by competitors. At first, I struggled to understand the pricing, but their outstanding support team clarified it. I chose FullStory primarily for its excellent support and help. I switched to FullStory as it allows embedded/widget recordings, unlike Hotjar.

      April 20, 2024

    • Isolde D

      FullStory: A Digital Marketer's Invaluable Tool

      As a digital marketer, I find FullStory to be an invaluable tool for understanding user behavior

      April 15, 2024

    • Enoch

      Engaging and Persistent: My Fullstory Experience

      My experience with Fullstory, particularly their sales team, was quite engaging. They were incredibly persistent, ensuring I was always in the loop with regular emails, even after I had initially expressed uncertainty. Their approach was unique and it kept me on my toes. They certainly have a distinctive way of doing things and it's clear they're passionate about their product. I appreciate their tenacity and it's evident they're committed to their potential clients.

      April 15, 2024

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